Parioforma strategy consultants capabilities statement 2014

Market Intelligence and

Strategy Consultants

Parioforma Ltd 55 Princes Gate Exhibition Road

South Kensington London SW7 2PN

United Kingdomwww.parioforma.com

Capabilities Statement

http://www.parioforma.com/

© 2014 Parioforma Ltd.

About Parioforma

• Founded in 2000, Parioforma is an international business consultancy.

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We assist business units to maximise the return on research spending by tailoring projects to actual needs. In addition we interpret results into business implications – what does this mean for our client?

We work with clients at the RFP stage to prioritise research requirements therefore helping them to focus on areas which will give them the greatest return.

We offer a consultancy-based approach and are proud of the strong, interactive and results-focused business partnerships we form with our clients.

Studies are frequently divided into phases providing a built-in flexibility to direct follow-on work according to the results of early findings – ensuring that resources remain focused.

We specialise in custom research:


Why work with Parioforma?

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1. Bespoke studies – tailored needs and timelines. 1. Bespoke studies – tailored needs and timelines.

2. Affordable pricing – making budgets go further. 2. Affordable pricing – making budgets go further.

3. High quality research – experienced science-based team with 10-25+ years experience in Pharma/ Healthcare industries.

3. High quality research – experienced science-based team with 10-25+ years experience in Pharma/ Healthcare industries.

4. Unique problem solving approach – the Parioforma team is highly specialised, but diverse in experience and background, enabling

analysis of problems from different perspectives.

4. Unique problem solving approach – the Parioforma team is highly specialised, but diverse in experience and background, enabling

analysis of problems from different perspectives.

5. Strategic pointers & practical implementable solutions – not just “over-clever analysis.” Helps clients better understand the research

and the implications for their business.

5. Strategic pointers & practical implementable solutions – not just “over-clever analysis.” Helps clients better understand the research

and the implications for their business.

Key benefits of working with Parioforma


We cover traditional as well as emerging & complicated markets

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From our London base we are able to provide a global footprint by utilising our extensive network of associates across: •North America •Western Europe •Australia & Japan

In addition we have strong capabilities in emerging and complicated markets: •Central Europe, Baltic States, Russia & CIS •South East Europe including Turkey •Middle East & Africa•Latin America•India, Pakistan, Malaysia, Thailand, etc.


What we do

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• At Parioforma we believe that well-executed intelligence research delivers hard business benefits.

• We deliver high quality analysis and insights to support effective strategy development and decision making to clients of all sizes in the Life Science and Technology Sectors.

• We provide pragmatic and realistic solutions.

Information Business Action


Our services

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• We specialize in-depth primary and secondary research to support ad hoc analysis – study design is driven by client needs.

• Product / service positioning studies. • Lifecycle management. • Channel development and routes to market.• New market entry. • Internalization & strategy development.• Corporate / marketing communications.

• Benchmarking studies.• Market share analysis.• War gaming and competitive blind spots. • Value chain analysis. • Competitor segmentation & cross competitor analysis.

• Business sector analysis.• Market opportunity assessments. • Market forecasts and modelling.• Thought Leader research.• Voice of the customer research.

Competitive

Intelligence

Strategy Consulting

Market Research


Our services

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• Parioforma helps clients to interpret and internalize information for robust strategy development.

Customer segmentation, feedback and value perception analysis. GAP analysis.

Voice of the Customer

Focused innovation workshops. Market opportunity assessments.

New Product/ Service

New market entry. Due diligence. Mergers, acquisitions & partnering.

Partnering & Change

Market insights, forecasts & modelling. Differentiation and positioning strategy. Portfolio analysis & much more…

Markets & Positioning


• We work with investors to help them to evaluate new investment opportunities.

• We deploy the broad experience which comes from having analysed 10’s of different therapeutic indications and 100+ novel technologies.

• Our team comprises of highly qualified SENIOR consultants ONLY.

– Clinical reviews– Science and technology

reviews– Market access reviews– Revenue modelling – KOL interviewing

Our services – biotech investment reviews

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Investment Target

Market Analysis

Risk Evaluation

Clinical Rationale

Competitor Analysis

Operations Strategy

Go-to-market

Strategy

“Pragmatic Analysis & Objective Recommendations”


Our services – strategic workshops

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• Parioforma runs in-house strategic workshops to:– Uncover hidden vulnerabilities– Formulate competitor blunting strategies– Plan defensive action & counter strategies

DEFENSIVE WARFAREDefend positional advantages

Block competitive moves Signal intentions to defend

Foreclose avenues for attack Raise the stakes

Reduce attractiveness of market

OFFENSIVE WARFARE

Head-on attack Continual attack

Exploit sustainable differential advantages Match and outperform

through scale economies

GUERILLA WARFARE Small, intermittent attacks on

different especially weakly defended positions

Competitor destabilization through small but numerous

diffused attacks Potential foot-holds

FLANKING WARFAREBroad/ indirect attack on

weaknesses Continual attack

Move into uncontested area Element of surprise

Four Types of Marketing Warfare


Our services – marketing communications

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• We work with clients to help them to develop sound marketing communication strategies.

• We fuse expertise in research, marketing and communications to develop program initiatives that have a powerful impact on customer relationship-building and the bottom line.

• Our initiatives are tailored for external audiences as well as internal groups, including sales forces and top executives:

– Sales tools– Technical tools– Articles for journal publication– Event organisation and

management

“Communicate”


Project examples

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CLIENT ISSUE SOLUTION

Global Blue-Chip Technology Company

To understand the needs, drivers and future opportunities for ultra-high barrier primary packaging materials for the European Pharma industry.

An extensive “voice of the customer” research programme was conducted across Europe which resulted in the identification of opportunities for product/service innovation. Parioforma through a series of interactive workshops and facilitation sessions with the client, developed a series of “sales tools” and an innovative marketing communications event.

Tier I Aerostructure Manufacturer

To understand opportunities for composite materials (CM) in primary aircraft structures, wind energy and in the rail sectors

The team surveyed the global composites landscape to identify emerging process technologies and novel feed materials. Results were interpreted to provide recommendations on process capability requirements as well as to identify additional commercially attractive industry segments relevant to the plant’s CM technical capability.

Russian State Investment Organisation

To rapidly evaluate international biotechnology and medical device investment opportunities to prioritize the most attractive ones for Investment Committee. The team analysed over 50 opportunities from novel anti-cancer treatments, diagnostics and sophisticated medical devices

The team used its extensive therapeutic expertise and wide experience of the healthcare industry to provide detailed recommendations on the validity of the scientific and clinical rationale of the company, the attractiveness of the market opportunity and the robustness of the company’s “go-to-market strategy. This enabled the investment committee to probe the company’s management on the veracity of their claims.


Project examples

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CLIENT ISSUE SOLUTION

A Global IT & Communications Provider

The need to understand how collaborative working practices could be better employed to improve business performance in the pharmaceutical industry.

Primary research was conducted with top managers across the development spectrum: discovery, clinical, and commercialisation. The team were able to draw conclusions from both an IT and organisational viewpoint to profile successful and unsuccessful scenarios leading to the development of a series of “winning strategies” for effective collaboration in the pharmaceutical industry.

Leading Laboratory Service Supplier

To undertake a market opportunity assessment and concept evaluation for a new technology and assay strategy for in vitro permeability screening.

The assay concept was tested through primary research with drug discovery scientists within Pharma and biotech companies as well as with discovery service providers. Results were interpreted to provide insights on the likely pattern of technology adoption, buyer service expectations as well as pointers for market strategy formulation and market positioning. The service was implemented based on this successful concept evaluation.

Leading Japanese Medical Device Manufacturer & Domiciliary Care Provider

To evaluate and understand the market for home respiratory care products and services in selected EU countries: UK, France & Germany.

The team leveraged its unique capability to conduct a detailed field research programme in each of the countries in conjunction with an evaluation of the healthcare and reimbursement environments. Results were interpreted to formulate country specific market entry strategies.


Contact

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Health & Medicine

Parioforma strategy consultants capabilities statement 2014