How to Utilise Online Marketing for

Health and Fitness Companies

Health and Fitness IndustryThe health and fitness industry is very well placed to take

advantage of the opportunities and benefits available to them through online marketing.

The industry is hugely competitiveDifferent brands of food supplements, fitness products and gym

memberships all battling for the same health conscious audience.

Health and fitness is a community driven practice. People seek the support and advice of others when starting out

on a health or fitness regime. This is where several aspects of online marketing, in particular social media, can be hugely beneficial.

Online marketing can allow health and fitness organisations to better target new customers and communicate and interact with their current customer base.

The Power of Social MediaSocial media fits perfectly with the health and fitness community.

Often a supportive and collaborative effort, those involved in the health and fitness industry are keen to share in their achievements and challenges.

The leading health centred social network site is Cafewell.com.There, members can track their progress on fitness regimes and

diets or get advice, information and help on various health conditions and medical concerns.

Social media is an excellent means to better reach those involved and interested in health and fitness. The support and encouragement people are able to receive through

these channels is invaluable. Providing social media communities on your healthcare site allows customers to better connect with the organisation and other customers on a variety of health issues.

The Power of ReviewsLinked to the power of social media and the community culture

inherent within the health and fitness industry is the growth in importance of reviews.

Whether it is a new gym, fitness class, food brand or health supplement, more and more people than ever before are seeking the advice and opinions of others in the form of online reviews.

With customers seeking the thoughts of others, it is important that your organisation has a significant presence within these review sites and communities and that you maintain a positive reputation.

If customers are looking at a significant financial investment they seek reassurances from elsewhere.

Be sure and encourage positive feedback from satisfied customers to maintain a positive rating across the online world.

The Power of ImagesThe online world loves pictures – and the health

and fitness industry suits the growth in online imagery perfectly. Sites like Pinterest and Instagram have led to

significant opportunities for online brand promotion through imagery.

Sharing interesting and valuable pictures can lead to significant brand exposure from a growing online audience.Everything from new fitness workouts to weight

loss results and healthy diet ideas can be promoted and shared online

Summary Given the community and shared nature of the health and fitness industry,

online marketing can work very well in boosting the visibility of your brand amongst a targeted group of people.

Those searching for, buying and using health and fitness products regularly seek the support and advice of others for mutual encouragement and confidence boosting.

Online marketing and social media in particular, is the perfect platform for allowing these relationships between customers and brands to develop and foster.

Customers can share information, advice, pictures and videos in a safe online environment at a very low cost to the organisation.

Television and print advertisements can be very costly and offer nothing like the levels of interaction and engagement available through online marketing.

Promoting your product online allows for greater relationships to be built with your customer base.

This ensures issues and problems are kept to a minimum, consumers are happier and more likely to share in promoting your product to their friends and family via word of mouth, further broadening your brand awareness and reach.