ODS overview2030 new

Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved Concept developed in collaboration with invenTEAM, LLC

Personalized Connected Health Engagement Solutions

February 2011Digital Community Wellness Platform

Bend OR

http://www.ci.bend.or.us/

Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved 2

Opportunity | Increase Physical Activity and Improve Wellness Metrics

Healthrageous is a proven digital platform

that can CONNECT existing wellness

initiative investment across employer,

insured and social networks

• Quality of Life and Data: Track,

measure and report changes in wellness

habits and choices – and impact on

healthcare cost

• Social Networks: Enhance existing

community resources supporting healthy

activities, events and resources

• Enhance value and return for Bend

Chamber: members, local fitness

programming/professionals, employers,

education, insurers, individuals


Opportunity | Increase Physical Activity and Improve Wellness Metrics

Value to Community Members

- Habit change and lifestyle choice

support

- Connects workplace wellness to

friends, family and leisure choices

- Online coaching and support

connected to existing community

programs and professionals

- Prevent or manage a chronic

disease

Value to Sponsor

- Connects efforts across many

verticals (medical, insurance,

workplace, individual, social)

- Decrease healthcare utilization due

to inactivity – research

demonstrates ROI from Year One

- Enhances retail health insurance

offering

- Provides valuable data


Opportunity | Bend Community Stakeholders

Community Influencers

Programs & Facilities

Medical

Community

Bend ChamberMember Providers

Education

Community

http://www.cocc.edu/


Opportunity | Provide a Community-Wide Subscription Base

Affordable healthcare and optimal ROI on wellness investment

Is needed by both large and small businesses

Leveraging minimum participation cost

and requirements across a geographic

Community can increase benefits for all


Physical Activity Program

Activity Monitors

Experience | Digital Platform Tools From Healthrageous

Community-based Resources & Activities

Intrinsic & Extrinsic Recognition

Online Social & Community-based Support

Data Integration & Warehousing

Community Scoreboard


Experience | Community-based and Custom Online Presence for all stakeholders

Program microsite

Program Sponsor Name

For illustrative purposes only


Experience | Enrollment & Assessment

Online enrollment . . .

98% complete assessment . . . 46% initially log in . . .

Interactive assessment . . .

• Who are you?

• What opportunities to

you have to increase

physical activity?

• What is your

inspiration?

Program Sponsor Name


JOURNEYS TAKE DIFFERENT PATHS

Enabling A Successful Journey

Personalized Action Plan Highlights

Increase Number of Days of Moderate Activity to 5x/Wk

Measure Blood Pressure 2x/Week

Take Medication as Prescribed

Weigh 1x/Wk

Experience | Personalized Action Plan

Opt: Program Sponsor Name


“I want the energy to play with my grandchildren

and see them grow up. I know they are going to

be amazing adults and I want to be around to

share in their lives.” - Jane

JOURNEYS TAKE DIFFERENT PATHS

As a critical part of her journey, Jane has shared her inspiration for

improving the management of her blood pressure. Jane’s

inspiration is incorporated into her journey as a reminder of her

ultimate reward for effective management of blood pressure.

Meet Joe’s Inspiration!

Experience | Intrinsic Motivation


Experience | Biometric Feedback & Validation

Self-reported biometric health data

(i.e., blood pressure, blood

glucose, etc.)

Activity Monitors

Local Retailers, Program Providers and Partners

Participate

• Antennas to upload data from customers placed in local

stores

• Activity milestones aligned to discounts, coupons and

offers from localized supporters


Friends

Spouse

Family

Experience | Social Support Across Verticals (Workplace-Medical-Home-Social)

Community Referrals &

Networking


HIPAA & HITECH compliant social

networking.

Experience | Secure & Compliant Social Networking

Program Sponsor Name Optional


Experience | Incentives Design & Tracking

Customized Timelines for

Challenges

Automated tracking & scorecard updating

Online Engagement Campaigns


Experience | Points Tied to Community-based Rewards

Integrated with a community-based retailers rewards program

Refill Prescription

Drug & Device Info Center

Check My Kudos

Rewards

30 Active Minutes 3.010K Steps 1.0

Healthrageous Kudos cashed in for Premium Discounts, HSA contributions, community bragging

rights, etc.

(Concept for illustration purposes)

HealthyProgram Sponsor Name

Program

Sponsor

Name


Sponsor Opportunity | Will Open the Opportunity to Large and Small Employers

By leveraging this approach ODS has the opportunity to:

• Create a more compelling retail health insurance offering

• Include large and small subscribers/individuals with approx. $100

per year subscription opportunity

• Leverage the power of social connection to augment a retail health

insurance offering

• Impact leading risk factors within our community

• Showcase Bend Chamber as community wellness innovator

• Attract employers and families who are interested in health

• Gather relevant and valuable data

Center for Connected Health - 15+ year history as innovator in Telemedicine

Validated original platform in two randomized clinical trials (RCT)

Second RCT results published: “American Heart Journal”, October 2012

Overview | Randomized Clinical Trials at Center for Connected Health

digital health improvement platform – patent pending

dynamic personalization computing

evidence-based rules & algorithms

real time biometric feedback

social & gaming engagement methods

efficacy analytics

engaging, sticky & effective


2012 Healthrageous results | Engaging, Sticky & Effective

Engaging & Sticky Effective

• Baseline primary lifestyle factors: activity (steps),

weight (BMI), Diet, Stress, Sleep and Tobacco

Use

• >80% maintain baseline throughout the program

• By week 6 nearly 1/3 of participants see modest

weekly improvement N=

12,144

• 56% enrollment rate

• 91% remained engaged in week 8

• 81% at week 12

• 72% at week 16

Impact on Blood Pressure Impact on Activity, BMI & Weight Impact on Blood Sugar

N= 12,144

N= 1,093 N= 1,874N= 243

Maintained

Improved



Contact Information

Judy [email protected]

541-410-1478

Online

http://www.healthrageous.com

mailto:[email protected]

http://www.healthrageous.com/





Health & Medicine

ODS overview2030 new