Navigating The Revolution New Opportunities Through Technology

@Bryankorourke #IHRSA2015 Thursday March 12 1:30 PM 1

FUTURE

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NAVIGATING A GOLDEN ERA OF OPPORTUNITY

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TECHNOLOGY

6 D’S CHAIN REACTION

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THE ERA OF NEW IDEAS

@bryankorourke #IHRSA2015 WHAT DOES IT MEAN ?

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new opportunities via technology

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ideas that dissolve boundaries

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our challenge is to unlearn and to think differently

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REWARD

RISK

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CONTEXT

IN A CHANGING WORLD

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REVOLUTION

55M US & 150M GLOBAL HEALTH CLUB USERS

S CURVE- REINVENTION & FRAGMENTATION

11@bryankorourke

New Era : Micro Gym Low Cost

Digital Wellness

Medically Integrated

HEALTH CLUB - FITNESS INDUSTRY

CHANGE DRIVING

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REVOLUTION

1B GLOBAL FITNESS CONSUMERS BY 2024

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MALCOLM GLADWELL

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DIGITAL MUSIC LESSONS LEARNED

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CHRIS ANDERSON’S LONG TAIL CHOICE GROWTH

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LIVE CONCERTS

TRIPLED 2000-2010

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VINYL

MAKING A COMEBACK

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CONSUMERS

INCREASING CHOICE

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TECHNOLOGY

DRIVING CHANGE VIA UX

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OPPORTUNITIES

BRANDS | COMMUNITIES | ENTREPRENEURS

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CONTEXT

SCOTT GALLOWAY L2 CONSUMER TRENDS

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REVOLUTION

5M Users

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MICROS 90K LOCATIONS IN US

2.6M Users

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TARGETED HEAR RATE TRAINING EXPERIENCE

NEARING 1 MILLION USERS

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CONVENIENCE DIGITAL MOBILE WEARABLE

2.5M USERS 18 COUNTRIES

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LUXURY

1M Users

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DIGITAL/RETAIL

120M Users

In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm

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18-44 >80%

MOBILE ADOPTION

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#MOBILETRENDS

@bryankorourke

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MOBILE TRENDS

@bryankorourke

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@bryankorourke

MOBILE TRENDS

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HEALTH & FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS

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1,200 Clubs

INTEGRATORS

WEARABLES

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WEARABLES 20%

60M Users

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@bryankorourke | @Kellihatton WEARABLES

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WEARABLES

160M ANNUAL 2019

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NIKE EXITS

SOFTWARE FOCUS

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SCALES - IOT

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PURE DIGITAL

1B Users

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PURE DIGITAL

1.4B Users

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DIGITAL/RETAIL

470M Users

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PURE PLAY DIGITAL

277M Users

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Scott Galloway

“A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

Of Online and Offline Channels”.

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BRICKS & MORTAR NEW OPPORTUNITIES

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BRICKS & MORTAR NEW OPPORTUNITIES

15 Fit-Hubs India

ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

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DIGITAL

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HOW?

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ENGAGE & EXTEND AUDIENCE

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PERSONALIZATION

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CREATING MOMENTS

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IMPROVED USER EXPERIENCE

MONETIZATION

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10 GROUNDBREAKING TECHNOLOGIES FOR HEALTH CLUBS IN 2015

http://bit.ly/NETPULSETRENDS

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VIRTUAL TRAINING - COACHING

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VIRTUAL TRAINING PROGRAMMING - IN CLUB

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VIRTUAL TRAINING EQUIPMENT IN CLUBS

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VIRTUAL TRAINING EQUIPMENT IN CLUBS

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BUILT IN SENSORS IN CLUBS

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VIRTUAL TRAINING EQUIPMENT

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VIRTUAL TRAINING EQUIPMENT

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VIRTUAL TRAINING - GAMIFICATION - IN & OUT

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WEARABLES GO MAINSTREAM

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NETWORKED EVERYTHING

WE NEED TRUE OPEN NETWORKS

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“SALES AND SERVICE ARE THE LIFE BLOOD OF ANY COMPANY”

MOBILE TAKEOVER - INTEGRATION PLATFORM

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NEW DIGITAL ENGAGEMENT

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“SALES AND SERVICE ARE THE LIFE BLOOD OF ANY COMPANY”

BEACONS - NEW FORMS OF ENGAGEMENT

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BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

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NAVIGATING TO A GOLDEN ERA OF OPPORTUNITY

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OPEN OUR MINDS

RISK AND REWARD

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BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

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Scott Galloway

“A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

Of Online and Offline Channels”.

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10 GROUNDBREAKING TECHNOLOGIES FOR HEALTH CLUBS IN 2015

http://bit.ly/NETPULSETRENDS

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best way to predict the future

IS TO CREATE IT

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Thank You For Attending all content available next week via bryankorourke@gmail.com

@bryankorourke @ihrsa #ihrsa2015