Nationalgrocers.org

National Grocers Association—Dietary supplement sales are getting stronger and stronger

providing a clear opportunity for grocery stores to gain incremental sales with products that

appeal to an increasing number of people worldwide.

And while U.S. grocery stores averaged less than 4 percent year-over-year sales growth, the

dietary supplements industry grew 7 percent overall. That is an exceptional sales growth in one

of the most economically difficult markets in the last 70 years.

So why are Americans and individual worldwide purchasing dietary supplements? Simply,

people are becoming much more health conscious. The population is realizing that our diets

contain too many processed foods that do not have the nutrients we need to keep us healthy,

think fast food, soda, chips, and pre-packaged foods. Many foods are shipped long distances and

are stored for long periods of time, both of which cause the depletion of vitamins in these foods,

including the important B-complex and C vitamins. Increasing levels of environmental pollution

in our air, water and food may cause our bodies to use more nutrients than normal to detoxify

and eliminate harmful substances. This is especially true of the antioxidant vitamins, such as

vitamins A, C, and E.

Also, we are becoming savy to the fact that many fruits and vegetables that are genetically bred

to improve visual appeal and crop yields, do not have the nutritional value that they used to.

Current commercial agriculture techniques leave soil deficient in important minerals, causing the

food grown in this soil to share the same mineral deficiencies.

In addition, studies show a long decline of public confidence in medicine. People are looking for

treatment alternatives in general. The numbers tell the story. Retail sales of dietary supplements

have soared in recent years.

National Grocers Association and Vimacel™

Finding alternative ways of treating overall health in the formulation and production of quality

plant derived supplements that work to support the body’s immune system is the goal of

companies like Vimacel™. Mike Keeler, the owner of Vimacel™ states, “We really believe

Vimacel™ will help millions of individuals around the world. Through education our hope at

Vimacel™ is to find alternative ways of treating overall health”.

Vimacel™ is part of an Integrative Medicine approach to treating people naturally. Integrative

Medicine combines alternative medicine with evidence based medicine.