National Grocers Association | The Retail Opportunity

for Dietary Supplements

National Grocers Association—In recent years there has been a growing interest in dietary

supplements as well as a high degree of engagement among current buyers. In 2011, the dietary

supplements industry surpassed $30 billion threshold in U.S. sales which equated to a 7 percent

annual gain that represents $2 billion in incremental sales over the prior year. Overall, dietary

supplements have increased throughout the recession and its lingering aftermath. Sales are

anticipated to continue their rise at a steady speed.

Dietary supplements are vitamins, minerals, herbs, and many other products. They can come as

pills, capsules, powders, drinks, and energy bars. Some supplements can play an important role

in health. For example, calcium and vitamin D are important for keeping bones strong. Pregnant

women can take the vitamin folic acid to prevent certain birth defects in their babies.

The sale of vitamins, minerals and other supplements offers retailers an opportunity to generate

incremental volume and profits, while satisfying shoppers’ increasing demand for health-

promoting products.

The National Grocers Association needs to take notice that shoppers enthusiasm for dietary

supplements continues to grow. In a 2012 dietary supplements generated $11.5 billion in annual

sales. This was a 6.5 percent increase over the previous year. Based on this continual demand

for dietary supplements, sales are expected to reach $15.5 billion by 2017.

National Grocers Association and Vimacel™

Studies show a long decline of public confidence in medicine. People are looking for treatment

alternatives in general. The numbers tell the story. Retail sales of dietary supplements have

soared in recent years.

Companies like Vimacel™ are formulating and producing quality plant derived supplements in

their full line of advanced dietary products. The goal of Vimacel™ is to find alternative ways of

treating overall health. Mike Keeler, the owner of Vimacel™ states, “We really believe

Vimacel™ will help millions of individuals around the world. Through education our hope at

Vimacel™ is to find alternative ways of treating overall health”.

Vimacel™ is part of an Integrative Medicine approach to treating people naturally. Integrative

Medicine combines alternative medicine with evidence based medicine.