What is it?

• A subscription service that allows consumers to try products before they buy it.

• The products are sample products from companies.

• “Each month, you'll receive a selection of samples. We source our samples from both well-known brands and emerging gems. “

• Boxes start at $10/month

While Birchbox is good…

• Birchbox is very popular for teens and women in their 20’s

but there is an audience that they aren't reaching.

African American Natural Women

Universities around the country,

• Have natural hair women popping up everywhere, it’s a trend getting bigger ever year.

As well as online forums dedicated to natural hair.

Subscription Box for BW

• Because its a subscription service consumers will be billed monthly unless they cancel.

• Gather samples from well known brands and new companies trying to build an audience

• Allow consumers to choose 2 products While experts choose the other 6 product samples that would be perfect for their hair!

Inside Personalized Box

• Have test to find out what would works best for their hair type.

• What they consumers would like to achieve with products.

What’s the market?

• All about "saving money”.• We provide samples so consumers save

money and “try before they buy”• Targeted to “broke college students”• Mothers on a budget that don’t want to waste

money on something that they didn’t like.

Brands

Pt 2

Okay you get it now…

And MANY MORE!!!

Advertising

• Popular YouTube Channels with 1m+ subscribers.

• Universities Welcome Week/ Spring fling• Message boards– Ads– Commentary