MonsterTVYoutube GadgetAGENCYRuntime Solutions

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Structure

The OutcomeTarget Audience

Interactivity

Effectiveness in use of the technology

Brand Objective

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PresentingMonster TV as India’s 1st Career channel on Youtube for Jobseekers.

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• To create a Youtube Gadget which helps brands create more engaging experiences for users within a Youtube Channel interface. 

• Position Monster TV as India’s 1st career channel on Youtube for Jobseekers.

• Reinforce Monster.com’s proposition of ‘Find Better’

Brand Objective

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Age: 18 and 45Geography: IndiaGender: AllPsychograph: Internet savvy, heavy consumption of video content on YouTube and other video sharing sites, social media savvy

Target Audience

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Digital Advertising Meets Brand Objective

The Idea

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Job-related guidance for Job seekers

Generate more connections for employers

SingleChannel

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STEP 1 Choose your Monster buddy!

Customized Youtube Gadget which would play different Buddy Videos across different verticals like Engineering, Fashion, Architecture, IT

Structure

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Investment Banker

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Civil Engineer

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Software Engineer

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College Student

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Musician

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Healer at International Spa

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Fashion Designer

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Travel Photographer

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STEP 2 : Users can Watch the Buddy Tips

Buddy videos give users details on various useful & quality videos available on the platform which Job Seekers can benefit from, for a more informed job hunt.

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Customized Wallpaper Designs created for each of the Buddy Videos within the Youtube Gadget

Design

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Users CHOOSE any of the 6

different Monster

Services and Experience Monster TV within the

Single Youtube Career Channel

Gadget.

Interactivity

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The Gadget also offers more links and connects the users/job seekers to the relevant information and provides tips and guidance. It also provides 24/7 learning.

Effectively using technology

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Monster Anytime anywhere

Users can explore

available Monster Apps

for Mobile Phone Users.

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‘Send Monster Luck to Friends’ e-card application.

Interactive eCard Application

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Sending an eCard

Allows users to Write a Personalized Message and Send Goodluck Card to their Friends. This is the preview of the eCard

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Receiving the eCard

Receiver views the eCard in the mailbox before an

interview!

Everything within the

Single Gadget!

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Rich Media Banner Promotions on Youtube Masthead

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The Outcome

More than 1,900 subscribers

More than 300,000 video views on the channel

Monster TV byMonster is your very own career channel.

Find Better,with Monster TVon

For more details visit www.runtime-solutions.com

THANK YOU