Marketing Plan for Minimally Invasive Cardiac and Thoracic Surgery

Presented by:

To educate the public and the medical community

that there are alternatives to traditional cardiac and

thoracic surgeries that produce far better results

for the patient.

Plan Objective

Which would you choose?

Traditional Heart Procedure

10-12 inch incision

5-6 days in the

hospital

2-3 month recovery

Minimally Invasive Heart Surgery

3 inch incision

3-4 days in the

hospital

2-3 week recovery

So why don’t more patients know minimally invasive

heart and thoracic surgery is available?

The answer is clear….

Uninformed Cardiologist

Uninformed medical community

Uninformed public

Lack of information

Here are the Google search results for minimally invasive

heart surgery using key words.

Let’s begin with the phrase “minimally invasive heart

surgery”

Information is hard to find…

Search for “minimally invasive heart surgery”

Neither Dr. Diliberto nor Dr. Keller appear on the first, second or third page.

Only 20 people searched this term. Why? They don’t know it exists.

Contrary to 2400 people who searched for a cardiologist.

390 searched for heart surgery.

30 Day Search Results for Tampa Bay

Once again neither surgeon shows up.

It is even difficult to find them at their own hospitals.

Here is one search for a minimally invasive heart surgeon at Largo Medical Center where Dr. Diliberto practices.

Results:

Not only does Dr. Diliberto not come up when searching but another surgeon who doesn’t even perform minimally invasive procedures appears.

We have many more examples, but our goal is to discuss solutions.

Search Results

We have experience with minimally invasive surgeons in Tampa Bay, including Dr. Joseph Diliberto and Dr. Antoine Keller. In working with them, we have researched and written about this topic extensively.

We have more than 20 years of marketing experience.

We are a group of highly trained experts, with teams selected to fit each project. We offer no one size fits all campaign. We focus on personalization and customization.

Why Phillips Production Group?

As experts we see an untapped marketplace in Tampa Bay and

beyond.

No one has properly branded this procedure.

Until Now!

The Opportunity is NOW!

We understand the problem, the product and the solution after

careful research and study of the marketplace.

We propose a meeting to reveal our strategic marketing plan to

include:

Moving forward….

A Strategic Marketing Plan

Custom BrandingInternet Marketing Broadcast Media

Print MediaField Marketing

Phillips Production GroupStacey Phillips813-784-2939

Thank you!

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