Launched in 1993By Jeff Goodby of Goodby, Silverstein & Partners For the California Milk Processor BoardOne of the most famous and influential campaigns in history
Launched in 1993 Created by Goodby, Silverstein & Partners For the California Milk Processor Board One of the most famous and influential campaigns in
history
Got Facts?
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Some of my favorite ads. There are hundreds of ads ranging from actors, musicians, athletes, etc.
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Got Milk is famous for featuring celebrities
The Power of 9
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In 2011, Got Milk? took a different approach to their campaign and introduced "The Power of Nine" campaign.
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represents the nine essential nutrients in milk
Apparently, it's not cool to drink milk when you're a teenager but it is super cool to drink sports drinks and sodas. Change that.
Challenge:
“We launched the Power of 9 campaign searching for teen girls who live life by their own rules and are proud milk drinkers. Our goal was to show the power of milk's 9 essential nutrients by bringing together 9 outstanding individuals.”
Solution:
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an elite group of teen girls who will become the next Milk Mustache stars, serve as milk ambassadors and have a chance to make a positive impact on their peers across the country throughout 2011.
“The 9 will become the next Milk Mustache celebrities and have a chance to empower other teen girls to make the right choices”
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Girls from around the country submitted 2 minute videos to myyearbook.com/powerof9 to prove that milk is an important part of their everyday lives. We narrowed it down to 27 semifinalists (who did some of their own campaigning) and the rest was up to America's vote.
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"Volunteer brand-enthusiasts"
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submit a short video that shows who they are, what inspires them, and why milk is an important ingredient in their lives.
Got votes?
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So basically, we all became "brand ambassadors" for the Got Milk Campaign. The reach was pretty incredible from local newscasts, newspapers, and even landed in USA today.
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Crowdsourcing!!
Got votes?
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The ad was featured in Seventeen, Teen Vogue, and People magazine. We also had the chance to blog for Seventeen.com about our experience and how milk will continue to be apart of our lives.
Brand
Ambassador
Behind the scenes
Fun fact!
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Not actually milk, it's some kind of concoction they created just for the Got Milk ads. It smells like cheesecake and it's got the consistency of yogurt.
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Relates back to what Hunter said about just doing something. I made a 2 minute video with my crappy camera and ended up becoming a part of one of the most recognized and iconic advertising campaigns in history.
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And that is how....
Thank you!
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A glass of milk inspired me to pursue advertising! Thank you.
