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IM Associates
October 2016
Powering mHealth
Case study pain
Deliver “value beyond the pill” and help your patients to manage their disease:
• From cure to prevention of pain.
Improve physician relationship by offering support in patient-informationmanagement;
Improve compliance by reminding the patients;
Gain insight in your patient’s behavior:
• What triggers their experiences;
• Hurdles or boundaries for compliance;
• Interests and life style;
• …
mHealth: the added value for Pharma companies
© 2016 IM Associates2
What is IM Associates’ role in this context?
© 2016 IM Associates3
1.Proof of concept
2.Implementation
3.Gain insight
Sourcing
- Preselection solutions & vendors- Budget tendering
Supervision & monitoring of implementation
(3rd party vendors)
Gain insight- Patient insights studies
- Impact studies
Proof of concept
- Solution; Value Proposition; Objective; Roll-out plan.
Tactical plan- Setup tactical plan to get the most
out of your investment
Example: the key-features of a “pain app”
Diary Follow-up Predict pain
© 2016 IM Associates4
Key Features: Diary function and medical logging to
feed the communication with the physician.
Continuous monitoring and communicationwith physician:
• Daily information about pain condition:
• Intensity (VAS);
• Location;
• Pain type;
• Triggers / links with other factors:
• Weather;
• Well-being;
• Activity level;
• Sleep;
• …
© 2016 IM Associates5
Key features: improve & monitor therapy compliance
Medication usage:
• Possible to insert the correctmedication scheme, even the morecomplex ones (e.g. patches);
• Keep track if medication properlytaken;
• Increase compliance by usingreminders.
Physio-therapy log
• Keep a log of physical exercises donewith physiotherapist (or agendareminder).
© 2016 IM Associates6
Deliver real added value to your patients: prediction
of pain peaks and prevention
Integrate machine-learning to predict increase of pain levels based on diary andother information (weather forecasts, etc.)
• This information will be used to advice the patient (coaching wise) on:
• Medication usage;
• Sleep;
• Activity level;
• …
All data are reported to the physician:
• Possibility to generate reports for physicians;
• Goal: to give better insights to GPs and pain specialists of real patterns in painexperience, the relation between pain and other factors, …
© 2016 IM Associates7
Getting high-value insights Engaging your customers
Creating beyond-the-pill value for the patient
Your possible added value
8
Engaging prescribers & pharmacists
- Create awareness through monitoring
- Support patient journey- Provide statistics
Supporting management of chronic diseases
Analyzing patient dynamics- Initiation- Switches & substitution- Treatment adherence
Managing studies- Monitoring disease evolution- Collect treatment data- Observational studies
Engaging payers- Support health-economic
files- Build up cases through
observational studies
Increasing treatment adherence
Powering the mobile health data
27/10/2016
