Melaleuca EcoSense

Safer for your home

© 2009 Melaleuca, Inc. • Idaho Falls, ID • Printed in the USA • 800.282.3000 • www.melaleuca.com • 08/09U 107004614

* As compared with prices from Albertsons.com, Seattle, WA, July 13, 2009.

Safer for your home

EcoSenseBro3 0609U.indd 2 7/23/09 6:26:36 PM

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Have you ever stepped back and wondered if your cleaners really are better for your home? At Melaleuca we believe cleaners should not only clean, but help you take care of your home, environment, and family the way you want to. In this booklet you’ll find home care products designed to take care of the whole picture—products that are safer for your home, highly effective, powered by nature, eco-friendly, and a better value for you. So you can keep your home clean and keep your peace of mind as well.

EcoSense™—Cleaners That Are Safer for Your Home


* Although all EcoSense products are formulated to be safe when used as intended, they are not meant to be inhaled, ingested, or rubbed into eyes or skin. Please read and follow all label directions and, of course, keep all cleaning products away from children. 2

Safer for Your HomeCleaning your home shouldn’t compromise how safe your home feels. EcoSense cleaners avoid the caustic chemicals and abrasives that so many other cleaners rely on. Instead, they are sourced from natural ingredients and formulated to do no damage to fabrics and surfaces, leaving nothing behind but clean.*

Highly EffectiveEven though they don’t rely on caustic chemicals, EcoSense products still clean as well as or better than anything you’ll find on grocery store shelves. EcoSense products are designed to make caring for your home less work and less hassle, with all the fresh, brilliant results you expect.

Powered by NatureEach EcoSense formula has been developed from the ground up with naturally derived ingredients—like thyme oil, distilled white vinegar, Melaleuca Oil, carnauba wax, and citric acid. Each formula harnesses

the natural powers of those ingredients—cleaning, stain-lifting, deodorizing, disinfecting powers—and puts them to work for you.

Eco-FriendlyTaking care of your home means taking care of the world around you as well. EcoSense products help you reduce your impact on the environment with biodegradable ingredients in every product; ultra-concentrated formulas for smaller bottles and less plastic, water, and fuel waste; and no unnecessary fillers.

Better ValueWith all these benefits, you might expect EcoSense cleaners to be premium priced. Instead, EcoSense products save you money. Their concentrated formulas offer more cleaning power at less cost per use than many national brands, and even more savings in Pantry Packs and value sizes. Switching to EcoSense will be a boon, not a bust, for your budget.


Replaces: Shout,® Spray ‘n Wash,® and Zout®*

PreSpot™ 4x Laundry Stain Remover

As hard as you may try to avoid them, laundry stains happen. But, with PreSpot 4x, you have an advanced stain remover with triple enzyme power and an amazing value! PreSpot 4x is four-times concentrated to save money and plastic while saving your favorite clothes from stains. In fact, PreSpot 4x outperformed Shout® Triple Acting and Shout® Advanced Gel* on tough stains like ring-around-the-collar, tomato sauce, and grass stains.

PreSpot 4x is the best choice to remove stains from your clothes: • Breaks down tough stains—but not your clothes • Won’t fade fabrics • Targets stains with specially selected, naturally derived enzymes • four-times concentrated to save you money

3* Product names are trademarks of their respective owners.


Needing just ½ fl. oz. for a regular load, MelaPower 6x’s non-alkaline, pH-neutral formula effectively removes dirt from your clothes, and our proprietary Rinse Guard™agent actually keeps dirt from settling back onto your clothes during the rinse cycle. The ultra-concentrated formula of MelaPower 6x does more with less, saving you money with every load and reducing the plastic waste going into landfills. With MelaPower 6x, you can enjoy load after load of clean, fresh, bright laundry, all at a great, low price.

Replaces: 2x Ultra Tide,® Cheer,® and All®*

MelaPower® 6x Laundry Detergent

MelaPower 6x is the best choice for your laundry: • Six-times concentrated to save money and plastic • Non-alkaline, with a ph nearly identical to water • as safe to clothes as tap water • Keeps dirt away from clothes with proprietary rinse Guard

SAFER FoR YoUR HoME: PH BALANCED

HigHLY EFFECTiVE: WASHES STAiNS AWAY

MelaPower 6x effectively removed Catalina salad dressing in just one wash.

Before After

BETTER VALUE: PAY FoR PoWER, NoT WATER

4* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Albertsons.com, Seattle, WA, July 13, 2009. Prices may vary.

= 192 = $61.74†

LOADS COMPETITOR PRICE

Battery Acid (pH 0) Water

(pH 7)

Bleach (pH 13)MelaPower 6x

(pH 7.5)

Highly Alkaline

Highly Acidic

Skin

MelaPower 6x has never been high-alkaline and is pH balanced to make it as safe to clothes as water.

= 192 = $29.99†

LOADS PREFFERED CUSTOMER

SAVE $31.75†


SAFER FoR YoUR HoME: MELABRiTE 6x HAS NEVER BEEN HigH-ALkALiNE, AND NEVER WiLL BE

Wool yarn in MelaBrite 6x after 15 minutes.

Wool yarn in chlorine bleach after 15 minutes.

Battery Acid (pH 0) Water

(pH 7)

Bleach (pH 13)MelaBrite 6x

(pH 7.5)

Skin

Highly Alkaline

Highly Acidic

SAFER FoR YoUR HoME: WoN’T HARM FABRiCS

MelaBrite 6x has a pH balance almost identical to water so it is gentle on clothes and skin.

Nothing makes your family look better than when they’re wearing clothes that look bright and brand‑new. And nothing makes their clothes lose that brand‑new look like fading, fuzzing, and pilling, all of which tend to happen in the wash. So just add a little MelaBrite 6x Color-Safe Brightener to every load. The naturally derived enzymes in MelaBrite 6x protect colors, prevent fuzzing and pilling, and maintain brightness without chlorine bleach. And the ultra‑concentrated MelaBrite 6x formula can save you money with every load, all while reducing plastic waste.

Replaces: Clorox® 2, Clorox,® Biz®*

MelaBrite®6x Color-Safe Brightener

MelaBrite 6x is the best choice to keep clothes looking new: • Six-times concentrated to save money and plastic • Won’t harm fabrics (follow label directions) • Prevents fuzz from forming • No caustic chemicals like chlorine bleach

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Albertsons.com, Seattle, WA, July 13, 2009. Prices may vary. Approximate number of loads when washing a normal load per label instructions.5

BETTER VALUE: ULTRA-CoNCENTRATED To SAVE YoU MoNEY

=192= $52.72†

LOADS COMPETITOR PRICE

=192= $24.99†

LOADS PREFFERED CUSTOMER

SAVE $27.73†


Replaces: Downy,® Snuggle,® Bounce®*

MelaSoft® Fabric Softener

Think about spreading sheets on your daughter’s bed, or pulling on a pair of jeans, or wrapping your child in a towel after her bath. A little extra softness and freshness make all the difference. And no fabric softener gets load after load of laundry more cuddly soft and fresh than MelaSoft. Formulated with a naturally derived softening agent and infused with five essential oils for freshness, MelaSoft makes each clean load an experience you’ll enjoy.

MelaSoft is the best choice to soften your clothes: • freshens clothes using five essential oils • Softens clothes with a naturally derived softening agent • Concentrated so one bottle does up to three times more

loads than some competitors



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Replaces: Febreze® and Downy® Wrinkle Releaser*

Revive® Fabric Wrinkle Relaxer

It’s possible to get your clothes fresh-smelling and wrinkle-free even if you’re on the run and don’t want to get out the iron. All you need is Revive. With just a spray and a tug, Revive relaxes the wrinkles in most washable fabrics, and leaves behind a fresh smell that no iron can give you.

Revive is the best choice to eliminate wrinkles from your clothes. • Quickly eliminates wrinkles without using the iron • Lets you just spray and tug wrinkles away • freshens fabrics • helps clothes drape better • helps control static

* Product names are trademarks of their respective owners.


HigHLY EFFECTiVE: SoFT, STAiN-FREE CLoTHES

With laundry detergent alone

With Spring Breeze MelaSoft

* Although all EcoSense products are formulated to be safe when used as intended, they are not meant to be inhaled, ingested, or rubbed into eyes or skin. Please read and follow all label directions and, of course, keep all cleaning products away from children.

What’s on the line every time you do laundry? • your own standard of clean • The environment inside and outside your home • The safety of your home • your money

EcoSense™ Laundry PackBecause there’s more than just laundry on the line,® you want more than just the cleanest, freshest laundry from every load. You want to make sure you’re taking care of your family, your home, your environment, and your pocketbook as well. That’s why switching to the EcoSense Laundry Pack makes sense. When you use the Laundry Pack, you’re using products that work together to keep your laundry bright, new-looking, soft, fresh, and stain-free, all without caustic formulas, phosphates, or unnecessary fillers that so many brands depend on. And you’re saving money with efficient, concentrated formulas.

Switching to the EcoSense Laundry Pack makes sense: • Cleaner, brighter, fresher laundry • Safer for your home • The most cost-effective way to convert your laundry

room—saving you an additional 15% on your laundry

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Sometimes it’s the little things in life—like a soft, super-fluffy towel—that really make your day. MelaSoft is your secret to the

softest, cuddliest, static-free laundry.

Raspberry StainDirectly on Shirt

Same Shirt After One Wash

gRASS

REMOvES tHE tOugHESt StAinS

BlOOD vEgEtABlE Oil

tOMAtO SAuCE


With none of the chlorine bleach and phosphates of many other brands, yet all of the cleaning power, Diamond Brite is a detergent you’ll feel comfortable and confident using every day in your home. Its naturally derived enzymes break up dried-on, even baked-on food on your dishes. And Opti-Shine,™ a built-in rinse aid, gives you spotless, sparkling dishes in every load. Yet Diamond Brite is pH-neutral, eco-sensible, and economical, making its impact inside your dishwasher—not on your home, your environment, or your pocketbook.

Replaces: Cascade,® Electrasol,® and Sunlight®*

Diamond Brite® Automatic Dishwasher Detergent

Diamond Brite is the best choice for sparkling clean dishes: • Gets dishes sparkling clean using naturally derived enzymes • No chlorine bleach or phosphates • ph-neutral and doesn’t require a child-resistant cap • Concentrated formula can go up to four times farther than the leading brand

SAFER FoR YoUR HoME: DiAMoND BRiTE iS PH-NEUTRAL

Diamond Brite has a pH nearly identical to water, and no child-resistant cap is required.

Battery Acid (pH 0) Diamond Brite

(pH 7)

Bleach (pH 13)Water

Highly Alkaline

Highly Acidic

BETTER VALUE: CoNCENTRATED To SAVE YoU MoNEY

* Product names are trademarks of their respective owners.† Melaleuca Preferred Customer price. Competitor product prices from Albertsons.com, Seattle,

WA, July 15, 2009. Prices may vary.‡ Diamond Brite’s concentrated formula only requires filling ½ of a dishwasher detergent cup

compared to two detergent cups of competitor detergent under normal use conditions. § Approximate cost when washing a normal load per label instructions.

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CHLORINE BLEACH

Diamond Brite® Cascade® Pure Rinse™

Cascade® Complete

Palmolive® eco+™

PHOSPHATES

PRICE†

AVERAGE # OF USES‡

AVERAGE COST PER USE§

NO

NO

$7.89

25

32¢

YES

YES

$6.15

16

38¢

YES

YES

$8.49

15

57¢

YES

NO

$5.29

16

33¢

Detergent poureD

Directly on shirtAfter 1 wAsh

CASCADE BLEACHED THiS SHiRT—DiAMoND BRiTE DiDN’T


Diamond Brite® Automatic Dishwasher Detergent

Diamond Brite is the best choice for sparkling clean dishes: • Gets dishes sparkling clean using naturally derived enzymes • No chlorine bleach or phosphates • ph-neutral and doesn’t require a child-resistant cap • Concentrated formula can go up to four times farther than the leading brand

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Clean Dishes, Clean Water, Clean Conscience

Replaces: Dawn,® Sunlight,® and Palmolive®*

Lemon Brite® Hand Dishwashing Liquid

Washing dishes by hand can be tough work. Lemon Brite makes it easier. Its concentrated formula, powerful triple-detergent system, and thick suds cut grease and break down food residues—before your hands even hit the water. And though it’s tough on grease, Lemon Brite contains naturally derived detergents and biodegradable ingredients that are gentle on your skin.

Lemon Brite is the best choice washing dishes by hand: • Cleans with three naturally derived detergents • Cuts grease and breaks down food quickly and thoroughly • ultra-concentrated formula saves you money



Sol-U-Guard Botanical® 2x Concentrate DisinfectantIf you have kids…you have germs. If you don’t have kids…you have germs. Sol-U-Guard Botanical 2x Concentrate Disinfectant kills 99.9% of common household germs.* Your family can breathe easier knowing that the germ-killing power of thyme oil and citric acid not only make an effective disinfectant, but your home will also be infused with the pleasant scent of the herb thyme. Plus, Sol-U-Guard Botanical 2x is two-times concentrated to save you money and reduce unnecessary plastic and fuel waste.

Sol-U-guard Botanical 2x is the best choice to rid your home of germs: • Two-times concentrated to save you money and reduce plastic • Powered by citric acid, like the kind in lemons, and thyme oil, an essential oil from the herb thyme • Proven to be 99.9% effective against common household germs* • freshens with the scent of the herb thyme • No chlorine bleach

NOTE: Do not use on natural marble or stone.* Kills 99.9% of staph and E. coli on hard, nonporous surfaces. Read and follow label directions.11


You know the stains you thought would never come out? Without Sol-U-Mel, you were stuck with them. But with Sol-U-Mel, those stains won’t stick around. Sol-U-Mel’s powerful, natural solvent power, featuring the penetrating, non-caustic, aromatic properties of Melaleuca Oil, dissolves tough stains in seconds. Sol-U-Mel removes tar, gum, fingernail polish, grease, paint, mold odors, glue, juice, tree sap, candle wax, and more. Prepare to be amazed—and relieved—when you put this customer favorite to the test.

Replaces: Resolve® and goo gone®*

Sol-U-Mel® Stain Remover

Sol-U-Mel is the best choice to remove stains: • removes the I-thought-that-would-never-come-out stains like tar, gum, permanent marker, and tree sap • 100% naturally derived • Contains the highest concentration of melaleuca oil of any cleaning product • also ideal as an odor eliminator and everyday cleaner

HigHLY EFFECTiVE: REMoVES STAiNS

ORAngE SPRAy PAint tREAtED WitH SOl-u-MEl, WASHED WitH MElAPOWER

PERMAnEnt MARkER AftER uSing full-StREngtHSOl-u-MEl

BETTER VALUE

DoN’T REPLACE iT—SAVE iT WiTH SoL-U-MEL!

Stained Item Est. Replacement Cost

Paint on carpet $500

Black marker on blouse $35

Candle wax on coffee table $300

Crayon on door $50

Ink on couch $750

Rotten odor in cooler $20

Nail polish on doll $20

Coffee on carpet $500

Tree sap on pants $40

Results may vary. Sol-U-Mel has not been tested on all stains and surfaces. Test on a small area first.



You clean up messes every day in your kitchen. Tough & Tender uses biodegradable cleaning agents to tackle big messes without all the scrubbing. Its formula is tough on grease and grime, but tender on your table, counters, and sink, and it’s safer for your home. And when you’re on the go, clean up in just minutes with quick, biodegradable Tough & Tender Wipes. With Tough & Tender Wipes, you just grab, wipe, and toss!

Replaces: Formula 409,® Fantastik,® and Pledge® Wipes*

Tough & Tender® All-Purpose Cleaner and Wipes

Tough & Tender is the best choice to quickly clean kitchen messes: • Cleans everyday messes using naturally derived,

biodegradable cleaners • No ammonia, chlorine bleach, or abrasives • Concentrated to save you money and reduce packaging • Gives you fast, convenient cleaning power in a

biodegradable wipe

HigHLY EFFECTiVE: ToUgH & TENDER® VS FoRMULA 409®

BETTER VALUE: CoNCENTRATED To SAVE YoU MoNEY

Tough & Tender® 35 strokes

Formula 409®

35 strokes

Actual results of a standard cleaning comparison on enameled refrigerator surface coated with a standard “test” stain

made from baked on carbon black, clay, and oil.

$11.07†96FL OZ COMPETITOR PRICE

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Albertsons.com, Seattle, WA, July 13, 2009. Prices may vary.

96FL OZ

$5.69†

PREFERRED CUSTOMER

13

SAVE $5.38†



MelaMagic® Heavy-Duty Cleaner

MelaMagic is the best choice for heavy-duty cleaning: • Cleans greasy messes like floors, barbecue grills, and

range tops • uses naturally derived, biodegradable ingredients • No ammonia, chlorine bleach, phosphates,

or abrasives

Replaces: PineSol® and Mr. Clean®*

Tired of cleaning all the grease, grime, and dirt on your floors and around your home? Then get out MelaMagic, an industrial-strength cleaner that rids your home of the greasiest, grimiest messes using naturally derived, biodegradable ingredients. MelaMagic works like magic on your tile and vinyl floors, stovetops, outdoor furniture, barbecues, and more.



Replaces: Tilex® Fresh Shower® and Arm & Hammer® Clean Shower®*

No Work® Daily Shower Cleaner

Every time you use your shower, soap scum and hard water stains stick around. But you don’t have time to scrub your shower every time you use it. That’s why there’s No Work, the daily shower cleaner that cleans your shower with just a few sprays. Powered by Aqua Charge®, the No Work formula turns the water droplets in your shower into potent micro cleaners that do the scrubbing for you—and forms a protective barrier so your shower will stay cleaner much longer. What could be easier than No Work?

No Work is the best choice to keep showers looking clean: • Cleans showers with just a few sprays • removes soap scum using aqua Charge • Leaves behind a protective shield so your shower stays cleaner longer • No ammonia, chlorine bleach, phosphates, or abrasives




HigHLY EFFECTiVE: REMoVES SoAP SCUM

Tub & Tile removes soap scum from a glass microscope slide faster than Lime-A-Way®.

Elapsed time of 30 seconds.

Before Using Tub & Tile™

Using Lime-A-Way®

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BETTER VALUE: CoNCENTRATED To SAVE YoU MoNEYTUB & TiLE™ VS LiME-A-WAY®

96FL OZ

$20.94†

COMPETITOR PRICE

96FL OZ

$5.69†

PREFERRED CUSTOMER

Tub & Tile™ Bathroom Cleaner

Tub & Tile is the best choice to remove soap scum and hard water stains: • eliminates soap scum and hard water spots • uses biodegradable, renewable citric acid • No sulfamic acid, phosphoric acid, chlorine bleach, or abrasives • Concentrated formula can save you up to 75% off grocery store brands

Replaces: Scrubbing Bubbles,® Tilex,® and Lime-A-Way®*

Soap scum and hard water stains can dull your entire bathroom. Cleaning it all can mean plenty of scrubbing with harsh, smelly chemicals. But with Tub & Tile, you can keep your bathroom sparkling clean with virtually no scrubbing, and with a formula that’s safer for your home. Tub & Tile uses natural citric acid, which dissolves soap scum and hard water stains quickly and effectively without scratching surfaces or creating harsh fumes. You’ll be stepping back to admire a great-looking, fresh-smelling bathroom in less time.

SAVE $15.25†


Clear Power® Glass Cleaner

Clear Power is the best choice for crystal-clear glass: • Cleans your glass, mirrors, and stainless steel to a shine • uses naturally derived solvents boosted with distilled

white vinegar • Contains no ammonia or phosphates • Concentrated to save you money

You want a spotless, streak-free shine when you spray on glass cleaner, but you don’t want harsh ammonia around. No worries. Clear Power is made with an effective combination of naturally derived solvents and distilled white vinegar. Clear Power polishes your glass, mirrors, and stainless steel beautifully, leaving behind nothing but a clean, fresh scent.

Replaces: Windex® and glass Plus®*

HigHLY EFFECTiVE: CLEANS To A SHiNEBETTER VALUE: CoNCENTRATED To SAVE YoU MoNEY


CLEAR PoWER® VS WiNDEx®

ClEAR uP yOuR lifEPut Clear Power to work in your home and start seeing results immediately! The concentrated, biodegradable

formula is effective on a multitude of surfaces, including:

• Glass

• WindoWs

• Mirrors

• aluMinuM

• stainless steel

• ChroMe

• PiCture fraMes

• aPPlianCes

78FL OZ

$11.97†

COMPETITOR PRICE

96FL OZ

$5.69†

PREFERRED CUSTOMER

17

SAVE $6.28*


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Rustic Touch® Furniture Polish

Rustic Touch is the best choice to keep your furniture looking shiny and new: • Keeps furniture looking new • Natural carnauba wax for strength • high-tech polymers for shine • Three naturally derived

conditioners for moisturization

Your furniture deserves to look its best—and there’s no better way to care for it than Rustic Touch. Week after week, Rustic Touch keeps your furniture looking like new with the protective strength of natural carnauba wax. Other polishes use waxes that can produce a cloudy buildup over time. But the natural carnauba wax in Rustic Touch dries crystal clear, use after use. Plus, Rustic Touch adds shine with high-tech polymers and moisturizes with naturally derived conditioners—all in a formula that effectively repels dust.

Replaces: Pledge,® orange glo,® and old English®*



© 2009 Melaleuca, Inc. • Idaho Falls, ID • Printed in the USA • 800.282.3000 • www.melaleuca.com • 08/09U 107004614

EcoSense™ Home Conversion Pack4615 $143.00 (99.99pc 50pts) Save $53

* As compared with prices from Albertsons.com, Seattle, WA, July 13, 2009.

Imagine…17 amazing cleaners that can clean your home, wash your laundry, and save you money as well. Buying the Home Conversion Pack can save you more than $53 over buying the products individually—that’s like getting 9 products free! And you can save more than $75* over buying equivalent amounts of top national brands.

THE HOME CONVERSION PACK SAVE MORE THAN $53

LAUNDRY

DISH CARE

CLEANERS

DVD


Health & Medicine

Melaleuca EcoSense