Mediclal Tourism Cosmetic Surgery

Dr. Vijay SharmaDr. Vijay SharmaPresidentPresident

Indian Association of Cosmetic SurgeryIndian Association of Cosmetic SurgeryInternational College of Cosmetic SurgeryInternational College of Cosmetic Surgery

FUTURE OF MEDICAL TOURISM FUTURE OF MEDICAL TOURISM AND COSMETIC SURGERY AND COSMETIC SURGERY


With the advanced growth of Aeronautical Science ,frequent travelling is no more a dream . People fly from one country to another for business,sports,health & tourism purposes.India as a global tourism destination has a great future in Cosmetic Surgery and a large number ofpotential clientele has proved in the last few years


India is the greatest medical centre for planned medical treatment of dental health, eye health, organ transplant, health checkups and of course Cosmetic Surgery……..Yes Cosmetic Surgery.


WHY COSMETIC SURGERYIS FLOURISHING IN INDIA

AVAILABILITY OF :1) HIGHLY QUALIFIED SURGEONS :WHO ARE THE MEMBERS OFEUROPEAN ACADEMYOF COSMETIC SURGERY,AMERICAN ACADEMY OF COSMETICSURGERYINTERNATIONAL ACADEMY OF COSMETICSURGERY


2) HIGH QUALITY BODY IMPLANTS : NOSE, CHEEK, CHIN, BREAST, CALF, ARMSTHE WORLD LEADERS AND INTERNATIONAL BRANDS LIKEDOW CORNINGMENTOREUROSILICONSEBBINNAGORPOLYMEDBOTOX AND RESTYLINE


3) AVAILIBILITY OF HIGH QUALITY MACHINES, EQUIPMENTS AND GADGETS :

AVAILIBILITY OF THE WORLD CLASS INSTRUMENT MANUFACTURERSLASER MACHINE SUPPLIERSLIPOSUCTION MACHINE MANUFACTURERSSUPPLIERS OF THE INJECTABLE MATERIALCORSET MANUFACTURERSPOST OPERATIVE PHYSIOTHERAPISTBANDAGE DRESSINGS, STAPLERS AND STICKERS


4) AVAILIBILITY OF HIGH QUALITY OF TECHNOLOGY : NONSURGICAL SUTURE FACELIFT BY APTOSE THREAD

OR SERDEV SUTURE

SALINE FILLED BREAST IMPLANTS ALPHA HYDROXY GLYCOLIC ACID PEEL BIOFIBRE HAIR TRANSPLANT LATEST LASER RESURFACING EPITHELIAL HARVESTING HUMAN FAT TISSUE BANK


5) AVAILIBILITY OF CONTINOUS MEDICAL EDUCATION AS THE CONSTANT PROCESS OF : HOSTING FOUR INTERNATIONAL CONFERENCES AND

HUNDREDS OF NATIONAL SEMINARS WEEKLY SYMPOSIUM ON DAY TO DAY CHANGES OF LATEST

TECHNOLOGY BY INDIAN ACADEMY OF COSMETIC SURGERY INTERNATIONAL COLLEGE OF COSMETIC SURGERY INDIAN ASSOCIATION OF COSMETIC SURGERY

FEDERATION OF RESTORATIVE AND COSMETIC SURGERY


Between Year 1987 to 2004

www.changinglooks.com


Cosmetic surgery is not exactly a 20th century vanity. Although many of its innovations are the product of only the last two decades, as a field of medical practice cosmetic surgery dates far, far back – to the times of the Indian surgical wiz, Sushruta, in fact. That’s the fifth century B.C. and the Sushrut Samhita tells how he used a flap of skin from the cheek and forehead to restructure a nose lost through accident or punishment.

What’s new about cosmetic surgery is, its current popular image. No longer are nose jobs and tummy tucks a preserve of the affluent set or the glamour professions. Today, not just movie stars and top-drawer models, but also company executives, housewives and college students see the aesthetic ideal as one worth pursuing without apology or guilt.

In India, the process has been nudged along by several specific social trends. A totally different kind of impetus has come from the promise and possibilities held out by the burgeoning glamour industry. Thus, the series of Indian triumphs on the international beauty stage in recent years has proved to be a major fillip as thousands of want to-be queens look to cosmetic surgeons to create for them those ‘winning’ looks and figures!

World History of Cosmetic Surgery

The first medical paper on cosmetic surgery was published in 1906 by Miller, an American surgeon. It described the “excision of bag-like folds of skin from the region about the eyes”. Miller also published another paper which carried the first photograph showing the line of surgical incision.

In 1911, Kolle, another American surgeon, wrote a book titled, “Plastic and Cosmetic Surgery”, incorporating descriptive procedures.

In 1919, Bonguet, an ophthalmologist, described the small crescentric or angular type of incisions used in blepharoplasty.

In the same year, Passot published a paper describing the various types of excisions and incisions used in the removal of specific areas of skin excess.

In 1920, the surgeon, Bettmen, also presented a paper on the facelift procedure, including “before” and “after” photographs of a patient who had been operated upon.

In 1926, Hunt and Noel published books on cosmetic surgery in which Noel emphasized the psychological aspects of cosmetic surgery.

Operations to correct nasal deformities had become more quickly accepted because many of these deformities were associated with functional problems, such as difficulty in breathing, which called for correction for health reasons.

In 1932, the German surgeon, Hollander, described the face-lift surgery that he had performed in 1901. In contrast to the earlier practice of excising isolated pieces of skin, Hollander claimed his technique was the first to use what has now become the classic “around-and-under-and-above-the-ears” incision that ‘lifts’ virtually the entire facial skin off its base!

Meanwhile, other surgeons were performing remarkable transformations with World War soldiers who had been facially disfigured. The War, in fact, marked a turning point in this field: ‘reconstructive’ surgery was leading inevitably to what we all know today as ‘aesthetic’ surgery for almost 40 years i.e. 1932 to 1973.

In 1973, Rees and Woodsmith reviewed the history of cosmetic surgery in considerable detail.

In 1979, Anthony Erian of England opted to practice aesthetic surgery as an independent and exclusive speciality. He is a master of rhinoplasty; and he used a revolutionary laser technique for his face-lifts. During the same era, Ziya Sylan of Germany, Bhangoo, Melvin Shiffman, Julius Newman of the U.S., Katsuya Takasu, Tetsuo Shu of Japan, Julio Ferrarro of Argentina, Pierre Fournier of France, Georgio Fischer of Italy, Eduardo Kurlig of Venezuela, Cao Min Zing of China also opted to specialise practice exclusively in cosmetic surgery.

History of Cosmetic Surgery in IndiaMany Plastic Surgeons were carrying out Cosmetic Surgery procedure

as a part of their practice but as an independent specialty, the first Cosmetic Surgery Center of India was founded in Bombay on 4th November 1987 by author Vijay Sharma as a speciality clinic. Currently, it continues to offer only aesthetic surgery procedures, including the face-lift, eyelid surgery, nasal surgery, facial contouring, ear correction, double-chin correction, liposuction, lipectomy, breast implants, breast uplift, breast reduction, Chemical Peeling, botox injections and several more

In 1997, the Center also started advance computer simulation software and Sculptography, which uses a Plaster of Paris cast to obtain a mould that provides a three-dimensional view of a patient’s face; this helps the patient get more involved at the future planning stage of the surgery. In Year 2000 a book “Changing Faces” first ever for public on Cosmetic Surgery in India given by author, second book on Cosmetic Surgery in Hindi for layman “Saundarya” in the Year 2002 and Hyperaesthetic Tension in year 2003

Worldwide, cosmetic surgery constitutes about 20 to 70 per cent of the practice of renowned plastic surgeons. India is no exception, and in terms of aesthetic sense Indian surgeons are at par with those anywhere else in the world. On the basis of 15 years of a thriving independent practice, I can confidently state that the time is overdue for young Indian surgeons to opt for cosmetic surgery as an independent specialty.

Common Cosmetic Surgery done in India

• Rhinoplasty• Face Lift• Breast Implant• Liposuction• Scar Revision• Chemical Peel• Eyelid Surgery• Gynacomastea

• Tatto Removal• Face Balancing• Chin Balancing• Hair Transplantation• Dermabrassion• Auto Fatgrafting• Botox Injections• Laser Surgery

www.changinglooks.com

Cosmetic Surgeries During the Year 1987 to 1990

100 % 1987

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104.56 % 1988

130.23 % 1989 141.66 % 1990


156.56 % 1991

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168.64 % 1992

196.36 % 1993 232.83 % 1994


280.54 % 1995

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335.20 % 1996

386.40 % 1997 421.38 % 1998


483.56 % 1999

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513.73 % 2000

593.50 % 2001 628.16 % 2002


647.36 % 2003 672.15 % 2004


806.83 % 2005 968.19 % 2006


1161.83 % 2007 1394.20% 2008


1673.04 % 2009 2007.65% 2010


2409.18 % 2011 2891.02 % 2012

Cosmetic Surgeries During the Year 2013

3469.22 % 2013

Responsible Factors

In India we observe that the attitude towards the cosmetic surgery depends on the several factors as follows:

1. Life style2. Awareness3. Socioeconomic

status4. Professional need 5. Phases of the life6. Important events7. Self Image8. Availability9. Globalization

1. LIFE-STYLE: People of India, who are aware about how to earn and how to invest money and get the best out of life. In other words, those who know how to balance the disciplines of life and progress, are the major group who opts for cosmetic surgery.

www.changinglooks.comwww.changinglooks.com

2. AWARENESS: Awareness among the Indians and availability of cosmetic surgery goes hand in hand. The author has experienced, when he immigrated from England not many people knew about cosmetic surgery, but with the beginning of first cosmetic surgery centre of India, people started opting for facelift, nose shaping, breast augmentation, liposuction, chemical peel and till now we have observed a 600 folds growth in the cosmetic surgery between 1987 and 2004.

After every After every Radio talk, TV Radio talk, TV shows, magazine write-up,shows, magazine write-up, launching launching book book or or new web-sitenew web-site, , author experiences there is an up author experiences there is an up rise in the number of enquires from rise in the number of enquires from so-called "so-called "hidden potential hidden potential clienteleclientele" is a good observation " is a good observation landmark about awareness among landmark about awareness among Indians.Indians. www.changinglooks.com

3. SOCIO ECONOMIC STATUS: Though India is a developing country with mixed economy but she has many maharajas & inherited rich monarchs, century old traders, entrepreneurs and modern people. So the socio economic status varies a lot and has a large range of people with a varying paying capability for cosmetic surgery, but still the cost of Cosmetic Surgery in India is less than one third of international price. Enough reason to attract people for medical tourism in India.

4. PROFESSIONAL-NEED: In India the effect of globalization has motivated Indian people to be more presentable specially at international business convention, meeting and the beautiful Indian women winning successively four Miss World and two Miss Universe crowns has boosted the women of India to be more presentable and to opt for cosmetic surgery.

Miss Universe and Miss World

5. PHASES-OF-LIFE: In India the majority of people love being in the joint family. Hence the common reasons for cosmetic surgery are as follows;

3. After marriage husband bringing his wife for a pair of breast implants, either due to the hidden desire to have a better breast, which she could not express to her parents or post multiple deliveries sagginess of the breast.

1. Grandfather going for a face lift before his retirement to have a second boost of life,

2. Young girl correcting her humpy nose before joining college accompanied by her parents,

6. IMPORTANT-EVENTS: The phenomenon is noticed by author among Indians to get the cosmetic surgery done is enhanced around special events like birthdays, anniversaries, Diwali, Christmas, Eid, children holidays, national holidays or summer and winter holidays.

• Birthday, • Anniversary,• Diwali,• Christmas, • Eid,• Holidays• Completing Decade,• Beginning of the Millennium

7. SELF IMAGE: Indians are very conscious about themselves, to maintain their physical, mental and spiritual well-being. Hence you will find yoga, asanas, massage, meditation and other traditional practices run in the family besides health Spa’s. Indian film industry is a land of Superstars, so thousands of actors and actresses exist in Bollywood, who love their self Image and opt for cosmetic surgery and become an epitome of "good looks" to be followed by common man.

8. AVAILABILITY: Since 1987 Cosmetic Surgery Center of India, is providing world class services as follows:

• Everything ‘To Improve Appearance & Revert the Signs of Ageing

• Recapture Your Youthful Image by..“Face Lift” “Nose Shaping” “Cheek Implants”“Ear Shaping” “Breast Shaping” “Chin Correction” “Wrinkle Protofiling” “Hair Transplant” “Chemical Peeling”“Auto Fat Grafting”“Fat Suction”“Botox Injection”

9. GLOBALIZATION :

India has come up on the world map as premiere to provide quality medical care and finest doctors in the world.

A . People from 137 countries, they visit India to get more than 10,870 varieties of medical treatments.

B . India is the most economic and reliable when it comes to the advance medical procedures like.

. Cardiac bypass . Organ transplant . Cosmetic Surgery . Various Surgical Procedures . Medical Treatments . Health Checkups

C . 40 % of the National health services of USA and UK comprises the doctors of Indian origin trained in Indian medical colleges, who are serving the people of America and England.

D . 68 % of the quality medical care provided in India are the doctors who have been trained in England, America, Germany and France.

E . Medical community in India is very aggressive in seeking knowledge and are at par with the rest of the advance countries and in some fields even better than the advance countries.

F . Potentially India has now the infrastructure in many of Metro city private hospitals to provide quality medical care in rest of the world.

Under the Banner of Cosmetic Surgery we can offera large variety of body beautification treatment like : HEAD AND FACE1) FACE LIFT2) NOSE SHAPING3) EAR SHAPING4) WRINKLE REMOVAL5) CHEEK IMPLANT


HEAD AND FACE

6) CHIN IMPLANT7) HAIR TRANSPLANTATION8) BOTOX INJECTIONS9) COLLAGEN, RESTYLINE & AQUAMED

INJECTIONS


HEAD AND FACE

10) CHEMICAL PEELING11) ACNE, PIMPLE & SKIN TREATMENT12) DEPIGMENTATION & FAIRNESS TREATMENT


BODY 1) BREAST ENLARGEMENT2) BREAST REDUCTION3) BREAST UPLIFTMENT4) MALE BREAST REDUCTION 5) BODY LIPOSUCTION6) ABDOMEN SHAPING AND

ABDOMINOPLASTY


BODY7) LOVE HANDLES & LATERAL TYRES

AROUND ABDOMEN8) WAIST FAT REMOVAL9) BUTTOCK UPLIFTMENT10) BUTTOCK LIPOSUCTION11) THIGH REDUCTION12) THIGH LIPOSUCTION


BODY13) CALF REDUCTION14) CALF LIPOSUCTION15) BACK OF SHOULDER REDUCTION16) ARM REDUCTION & ARM

LIPOSUCTION17) VARICOSE VEINS


ANCILLARY1) ADVANCED COMPUTER SIMULATION2) POSTURE AND HEIGHT ENHANCEMENT3) PERSONALITY DEVELOPMENT4) FACIAL FITNESS CENTRE [THE FACEGYM]5) ATTITUDE AND MANNERISM


BELIEVE IT OR NOT …….???ANY OF THE ABOVE WORLD CLASS COSMETIC

SURGERY WITH THE QUALITY MEDICAL CARE CAN BE DONE

ATA MOST ECONOMIC PRICE

YES WE SERIOUSLY MEAN BUSINESS & QUALITY


SR NO COSMETIC SURGERY RATES IN UK & USA STERLING POUNDS

RATES IN INDIA STERLING POUNDS

1. 2.

HEAD AND FACEFACE LIFT, NOSE SHAPING, EAR SHAPING,CHEEK IMPLANT,CHIN IMPLANT WRINKLE REMOVAL, HAIR TRANSPLANTATION, BOTOX INJECTIONS, COLLAGEN / RESTYCLINE &AQUAMED INJECTIONS, CHEMICAL PEELING, ACNE / PIMPLE & SKIN TREATMENT, DEPIGMENTATION & FAIRNESS TREATMENT

3000 - 5000

1500 - 2000

1/3 PRICE

1/3 PRICE

1.

2.

BODYBREAST ENLARGEMENT, BREAST REDUCTION, BREAST UPLIFTMENT, MALE BREAST REDUCTION, BODY LIPOSUCTION ABDOMINAL SHAPING, BUTTOCK LIPOSUCTION, THIGH REDUCTION, THIGH LIPOSUCTION, BACK & SHOULDER REDUCTION, LOVE HANDLES & LATERAL TYRES AROUND WAIST, WAIST FAT REMOVAL,BUTTOCK UPLIFTMENT,CALF REDUCTION, CALF LIPOSUCTION, ARM REDUCTION, ARM LIPOSUCTION, VARICOSE VEINS

3000 - 5000

2500 - 4000

1/3 PRICE

1/3 PRICE

ANCILLARYADVANCED COMPUTER SIMULATION, POSTURE & HEIGHT REDUCTION, PERSONALITY DEVELOPMENT, FACIAL FITNESS CENTRE (THE FACEGYM), ATTITUDE &MANNERISM

500 - 700 1/3 PRICE

FUTURE OF MEDICAL TOURISM AND FUTURE OF MEDICAL TOURISM AND COSMETIC SURGERY COSMETIC SURGERY

BEFOREBEFORE AFTER AFTER

NOSE SHAPING

BEFOREBEFORE AFTERAFTER

NOSE SHAPING


NOSE SHAPING


NOSE SHAPING


CHEEK IMPLANT


CHIN IMPLANT


CHEEK IMPLANT, HAIRTRANSPLANT& FACE LIFT


CHEMICAL PEELING


CHEMICAL PEELING

BEFOREBEFORE AFTER AFTER

BREAST SHAPING


BREAST SHAPING


LIPOSUCTION

ALL THE COSMETIC SURGERIES ARE PERFORMED BY HIGHLY QUALIFIED

COSMETIC SURGEONS TRAINED IN ENGLAND HAVING EXPERIENCE OF PRACTISING AT HARLEY STREET, LONDON, DOCTORS WHO ARE THE MEMBERS OF PRESTIGIOUS SOCIETIES EUROPE, AMERICA AND BRITAIN WHO ARE HIGHLY COMPETENT, RELIABLE, AFFORDABLE, CARING AND WHO UNDERSTANDS YOUR NEEDS


COSMETIC SURGERY CENTRE COSMETIC SURGERY CENTRE HAS BEEN ESTABLISHED

SINCE 1987, IN HEART OF BUSY MUMBAI TO ENHANCE YOUR LOOKS WITH ART AND SCIENCE OF SURGICAL SCULPTING. IT WORKS FOR THE BETTERMENT OF YOUR OVER ALL APPEARANCE. JUST STEP IN COSMETIC SURGERY CENTRE AND GET AN IDEA HOW ENHANCEMENT IN YOUR APPEARANCE CAN CHANGE YOU LOOK TOWARDS THE WORLD AND VICE VERSA JUST BEFORE THE TREATMENT BEGINS. YOU MAY LOOK NEW WITH THE HELP OF ADVANCED COMPUTER SIMULATION.


COSMETIC SURGERY CENTRESTRAIGHTENED NOSE , A FACELIFT, A FIRM JAW LINE, AN EYEBROW LIFT AND LIPOSCULPTURE OF BODY CAN MAKEYOU FEEL AND LOOK YOUNGER THAN YOU ARE AND EVEN IT WILL HELP YOU TO BOOST YOUR MORALE AND MAKE YOUR SOCIAL LIFE MORE INTERESTING.WRINKLE ERASERS, FAT BUSTERS, HAIR RESTORERS,BREAST ENHANCERS … ALL THESE AND MUCH MORE ARE NOW ON OFFER IN THE FASCINATING AND FAST EXPLOD-ING WORLD OF COSMETIC SURGERY. YOU WILL FIND HERE ALL YOU NEED TO KNOW TO GET THE BODY YOU

WANT.


THE POSSIBILITIES, THE PROCEDURES, THE PRACTICALI-TIES …. AND HOW TO ENSURE YOU GET TO THE BEST RES-ULTS, INSPITE OF CALCULATED MEDICAL RISK.THE IMPROVEMENT IN APPEARANCE CAN ENHANCE YOURSELF - CONFIDENCE CAUSING YOU TO INTERACT MORE POSITIVELY, MORE ASSERTIVELY WITH OTHERS, WHICHIN TURN PRODUCES POSITIVE FEEDBACK @ £ 999 ANY ONE COSMETIC SURGERY, EXCLUDING

IMPLANTS,HOSPITAL BILL, TRAVEL, HOTEL (ON YOUR OWN) OR CAN BE ARRANGED ON REQUEST


CONCLUSION

The social need of looking good exist irrespective of race, cast, colour, geographical distribution or socio economic status as else anywhere in the world. There is an up rise in the number of people in India getting cosmetic surgery done by 600 folds.

Between Year 1987 to 2004

Definitely there is more emphasis upon youth, beauty and success among modern Indians as anywhere else in the world.

Exhibitions & media play a great role about awareness of cosmetic surgery and Indian media is very aggressive about highlighting anything about cosmetic surgery.

The current growth of 600 folds in Cosmetic Surgery in India between year 1987 to 2004 is all due to the above mentioned factors.

FUTUREFUTURERESULTS EXPECTED

COSMETIC SURGERY IS LESS EXPENSIVE IN INDIA WITH THE SAME INTERNATIONAL QUALITY SERVICES AT ALMOST LESS

THAN ONE THIRD OF THE PRICE IN UK, EUROPE & US.

HENCE

AFTER THE BOOM OF SOFTWARE,OUTSOURCING,ANIMATION,AND OTHER BUSINESS NOW IS THE TIME FOR THE HEALTH SECTOR AND DEFINITELY COSMETIC SURGERY IS THE CAPTAIN OF THE

PLANNED MEDICAL CARE.

SO WE EXPECT3000 % GROWTH IN COMING 5 YEARS

COSMETIC SURGERY CENTER OF INDIA

Vishal Mandir Plot No.350 6th Road Off Linking, Road Khar (W) Mumbai-400052. INDIA Tel.: +91-22-26491022 / +91-22-26044543 Fax: +91-22-26041353 Mobile: 9869006534

www.changinglooks.com Email: [email protected]

Brief Introduction of Maharashtraratna

Dr. Vijay Sharma, M.B.B.S, M.S. Cosmetic Surgeon

• Best Aesthetic Doctor in Asia – 2000, Tokyo, Japan

• World Leader of Cosmetic Surgery in India 2001 Berlin, Germany

• Fellowship of Australian College of Cosmetic Surgery, 2002

• President – Indian Association of Cosmetic Surgery

• President – Federation of Restorative And Cosmetic Surgery

• Among the Top Ten Cosmetic Surgeon of The World, 2003, (NBSAS)

• Professor and Board Examiner of International Board of Cosmetic Surgery

• Eminent Personalities of India by International Biographical Research Foundation

• Eminent Author – International Journal of Cosmetic Surgery & Aesthetic Dermatology

• Author of books, Changing Faces, Saundarya, USSA , Hype aesthetic tension

• Record Holder in Limca Book of World Records for highest Cosmetic Surgeries, 2003

• Holder of Limca Book of World Records for First Human Fat Tissue Bank,2003

Thank YouDr. Vijay Sharma, M.D.Mumbai, INDIA w

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Health & Medicine

Mediclal Tourism Cosmetic Surgery