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Top 7 Ways to Improve Device!Marketing & Training ROI!
Medical Device Manufacturers:!
#7 Make Passive Learning a Thing of the Past !
“Adults retain 10% of what they read, 30% of what they see, and 90% of what they do.” So why settle for creating passive experiences that people won’t remember? Leverage the power of interactive 3D so users can engage with your device in a realistic online environment, increasing the retention of key messages and learning objectives.
PEOPLE GENERALLY
REMEMBER
Source: Adapted from E. Dale, Audio visual Methods in Teaching, 1969, NY: Dryden Press.
Readtext
Listen tolecture (hear)
Watch still pictures Watch moving pictures
View exhibits Watch demonstrations
Role-play a situation Model or simulate a real experience
Direct purposeful experience -- Go through the real experience
Participate in a hands-on workshop
they read10% of what
they see30% of what
they do90% of what
#6 Anywhere, Anytime Learning !
“Harness the power of the cloud” By using a completely web-based learning environment, sales reps and HCPs can learn and interact with your device on their own time. You’ll also be able to showcase your device to any audience, anywhere across the world, anytime the opportunity presents.
#5 Make Data-Driven Decisions !
“Stop flying in the dark” Unlike passive learning modalities like text, image, and video, where it’s impossible to measure engagement, analytics within interactive environments provide measurable insight on user behavior -- finally giving you the opportunity to detect and respond to what your users truly need to adopt your product.
#4 Empower Users to Collaborate & Share !!
“Give users the ability to interact with your content, and then with each other” You’ll captivate a broader audience by hosting your content in a collaborative online environment, with compelling assets that can be referenced throughout your company and shared with the world. Empower users to collaborate and share. Use visualization technology to make your product the centerpiece of the conversation.
#3 Don’t Forget About the Basics !
“Your medical device is revolutionary--why use subpar anatomy and disease models to show it off?” By leveraging state-of-the-art, realistic, interactive 3D anatomy and disease models, you can highlight interactions between anatomy and your novel device--accurately training your sales reps and medical professionals, and quickly captivating your target audience.
#2 Build Once, Deploy Everywhere !
From sales enablement to HCP training and patient education, bring consistency to your user experience by leveraging the same underlying visualization platform for all audiences. When your training is cloud-based, this core content can easily be personalized for each group and instantly updated across all devices.
“Don’t reinvent the wheel”
#1 Be Concise, but Impactful !
“Time is money” Your customers are overwhelmed with information. By presenting your training and marketing materials in interactive 3D, you can offer a deeper understanding in less time, quickly training users and differentiating the value of your product from competitors.
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www.biodigital.com/business
