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Media Role on
Avian Influenza Control and
Pandemic Preparedness
why we are fighting the bird flu
battle
“Media stories that include
factual information on disease
symptoms, mortality and
infection rates leave readers with
a more accurate view of the
risks.” Mc Master University in Hamilton, Ontario, Canada
Outbreak Communications
1. Rapid
2. Honest
3. Transparent
4. Updated
5. Participatory/ crowd-sourced
Adul
t
Schoo
l
kids
Comm.
Leaders
Comm.
Agents
What DO people know?
Source: UNICEF-TNS KAP Study 2008
Source: Balitbangkes KAP study 2007
“When a certain disease receives
repeated coverage in the
press, people tend to focus on it
and perceive it as a real threat”Meredith Young
Mc Master University in Hamilton, Ontario, Canada
Adul
t
School
kids
Comm.
LeadersComm.
AgentsAlways
…
Do people DO what is necessary? ● Among poultry owner, there seems to be a significant improvement in
their way to handle poultry
Total
(Attribute was not
asked)
(Attribute was not
asked)
Source: UNICEF-TNS KAP Study
2008
“…public concern and media
coverage are strongly correlated with each other.”
Peter Sandman, Risk Communication expert, Princeton University
Kasus Flu Burung di
Indonesia TurunRabu, 29 Oktober 2008 | 22:08 WIB
TEMPO Interaktif, Jakarta: Kasus
flu burung di Indonesia jumlahnya
menurun…
apresiasi kepada seluruh
masyarakat yang memberi
kontribusi atas menurunnya
jumlah kasus flu burung
tersebut. Apresiasi tersebut
terutama ditujukan kepada
keluarga-keluarga, rumah
tangga, anak-anak sekolah
dan masyarakat secara
umum.
Responsible reporting in public health
●To ensure that they are conveying
accurate information, not only about the
disease itself, but also about the way in
which it is spreading.
●Journalists must be able to probe beneath
the surface of what they are being told to
judge the robustness of the information
they are being given.
But…
“..Media coverage has died
down too quickly, and avian flu
hasn’t been hooked clearly
enough to pandemic and other
emerging and re-emerging
threat.”