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SCENTCOMMUNICATION
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SCENTCOMMUNICATION
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SCENTCOMMUNICATION
Focus of our business (SCENTCOMMUNICATION / aerome) since 1997: scent storage and scent delivery devices, scent marketing solutions
Global activities with a network of representing partners in 20 countries
Head office in Cologne, Germany, production facilities in northern and southern Germany
Constantly we are scouting new markets and researching new ways to create, generate and deliver fragrances and flavors
Core activities: Development of scent technologies Production of scent cartridges and scent systems Creation of scents and scent concepts Installation and service/maintenance of scent delivery systems
SCENTCOMMUNICATION
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Scent is the most emotional way to communicate
The only sense which is directly connected with the limbic systems
Faster than visual and audio signals
First impression is determined by the scent and it is decisive for liking or not liking an environment, a person, a brand or a product
Scents make us decide instinctivly
The human brain recalls scents better than any other information
SCENTCOMMUNICATION
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Scent as a communications tool can be used in any aspect:
Scent Marketing:
Increase sales, differentiate products, enhance customer experience
Scent Branding:
Brand differentiation through a unique scent, support brand values,
Ambient Fragrancing
Enhance well being, minimize perceived time spent, stimulate customers, increase attention and impression of service quality
Individual Scenting
Focus on one product and person, add scent to audio- and visual presentation, draw attention to a product or brand
SCENTCOMMUNICATION
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Unique products With our proprietary and patented technologies we are able to replicate any fragrance, flavor or scent and disperse it in a dry and unique way.
Today we are working on tomorrow’s miniaturized and digital scent technologies.
Our current product families:
ScentController
individual, exactly controllable, one-to-one
PromoScent
Dry product sampling
Scentcube/Scense
Discreet ambient fragrancing, approx. 40sqm/400 square feet
ScentDiffuser
Ambient Fragrancing, 100- 2500 sqm / 1000-25,000 square feet
Special Applications ScentGranule Sachets, ScentStick (cars), etc.
SCENTCOMMUNICATION
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ScentController.one Effects on sales:
Despar / Italy: sales increase: Coca-Cola + 91% smoked ham: + 340% cheese: + 170% Nestlé Buitoni Pesto Sauce:
More than 100% higher sales increase than with a secondary placement only
NordiConad / Italy:
Barilla Pesto Sauce: +746%
Milka Chocolate: +118%
Individual scent experiences
Dry, authentic, discreet
one-to-one scent experiences
Any scent/flavor/fragrance can be presented
SCENTCOMMUNICATION
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ScentController.six Synchronize motion pictures or interactive content with any imaginable scent
Individual scent experiences
Dry, authentic, discreet
one-to-one scent experiences
Any scent/flavor/fragrance can be presented
Up to 6 scents per unit, combined up to 48 scents
SCENTCOMMUNICATION
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PromoScent General product benefits:
Product sampling
Give-away or scent promotion in print media
100% authentic rendition
Dry, discreet and controllable delivery
Enclosed and activated at the users discretion
Clean and sanitary
Reusable and resealable
Long usage capabilities
SCENTCOMMUNICATION
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ScentCube / Scense Ambient Fragrancing
Dry, discreet, easy to use
Based on patented ScentGel technology
Wide range of scents and fragrances available
Enhances room atmosphere
Designed for approx. 40 sqm / 400 square feet
ScentGel cartridges:
Easy handling
High scent quality
Long lasting
SCENTCOMMUNICATION
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ScentDiffuser Ambient Fragrancing
Enhancing large space environments
Based on pure fragrances
Stand-alone or Bypass systems connected to HVAC
Most powerful and highest quality scenting devices on the market
100% nebulization: no spray, no mist!
SD.Wave for up to 250sqm / 2,500 square feet
SD.Aircon for up to 2,500 sqm / 25,000 square feet
Applications:
Hotels, Casinos, Banks, Events, Retail / Shops, Malls, Hospitals, Office Buildings, Theaters, Cinemas, Restaurants, Spas
SCENTCOMMUNICATION
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Samsung Signature Scent „Intimate Blue“
The Samsung scent is crisp, sharp and evocative – a creative and brilliant expression that reinforces the exceptional and unique qualities of the brand.
Research has confirmed that the Samsung scent strongly aligns with its brand personality, is gender neutral, and has a universal, hedonically positive appeal.
The Samsung signature scent provides new dimensions to the brand experience. When High-Life Seekers were exposed to it:
98% reported it made the experience more pleasant overall.
66% reported it made them stay longer
36% reported it made them explore more products.
SCENTCOMMUNICATION
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Special Applications:
Examples:
ScentGranule Sachets
Highly efficient constant scent delivery through membrane
Product Sampling, long lasting, easy to use, dry, low cost, easy change of fragrnces possible
ScentStick for cars
with ScentGranules
Micro Diffusing systems For mobile telephones, PDAs, Game controllers, Car industry, Aircraft industry
SCENTCOMMUNICATION
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Resume:
Scent is the most emotional way to communicate
Scent information is directly linked to our limbic system
Human memory remembers scents better than any other sense
Scent is unique and differentiates brand and product information
Contact: SCENTCOMMUNICATION
Spichernstr. 6a / 50672 Köln / Germany
Tel. +49.(0)221.485567.20
Fax +49.(0)221.485567.11
Email: [email protected]