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Introducing the New Standard For Eye Vitamins-Lipotriad Visionary

“Helps You See The Future”

State of the Art Ingredients with the Lowest Cost Per Day!

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Nielsen shows FDM --Eye vitamin category is a $100 million category Growing category with ageing baby boomers --- “Graying of America” Aging “Baby Boomers”: want to take care of themselves, are more active than their parents, and are

looking for the ways to keep healthy One in three older adults will be affected by Macular Degeneration The AREDS 2 study (conducted by the US Government NIH Agency) shows the efficacy of increased

amounts of Lutein and Zeaxanthin and recommends the inclusion of Omega 3 Fish Oil in a daily regiment as the best defense for avoiding Macular Degeneration

The Market is currently dominated by two brands◦ Preservision (Bausch and Lomb)◦ I Caps (Alcon Labs)

Lots of duplication and similarity between the two leading brands:◦ Duplication in formula◦ Duplication in sizes◦ Confusion by the consumer

Some current items require the consumer to take up to 4 tablets per day --very expensive and difficult to comply

Lipotriad VisionaryThe Eye Vitamin Market Today

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Lipotriad has a successful 50+ year history– the “Original Eye Vitamin”

Original Lipotriad is a core item in the independent drug class of trade

New owner in 2010; reintroduced product, new graphics, reintroduced to the Trade

Original Lipotriad is a caplet containing 15 ingredients

And now introducing the newest member of the Lipotriad family…

Lipotriad A Proud Tradition of Eye Vitamins

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Lipotriad Visionary

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Consumers Want: Proven formula backed by research from the US NIH Areds 2

study—with Lutein and Omega 3 fish oil ONE dosage per day Easy to swallow soft gel Competitive cost per bottle Tested product; formula is proven seller in Europe

Product that helps “me” to live a better life—”Helps you see the future”

Lipotriad VisionaryGives the Consumer the right product to help them take care of themselves

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Packed with industry leading amounts of the recommended key ingredient-- 12 mg of Lutein ◦ Also includes 250mg Omega 3 fish oil◦ Formula confirmed by the AREDS 2 study- (Study conducted by the US NIH – National Institute of

Health on eye vitamins) ◦ Based on the best selling formulation in Europe

Low cost to consumer◦ 60 count bottle keeps the out-of-pocket cost to the consumer affordable◦ Delivers a low cost per day dosage: ONE gel cap per day– NOT two or four ◦ Addresses consumers’ needs of wanting “more for less”

Easy to swallow size “number 8” soft gel—Significantly smaller than competitive items -- Smallest on the market

Helps older active adults take care of themselves. “Helps You see in the future”◦ Easy to Swallow◦ Easy to Remember once per day

The New Lipotriad Visionary Delivers What the Consumer Wants

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◦ Lutein 12.5mg◦ Zeaxanthin 1mg◦ Omega 3 250mg◦ Vitamin C 113mg◦ Vitamin E 100lu◦ Zinc 17.4mg◦ Copper 4mg

Lipotriad Visionary has all the right ingredients as recommended by the AREDS 2 study

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The NIH AREDS 2 study confirms that Lutein is the key ingredient for fighting the onset of Age Related Macular degeneration◦ Lipotriad Visionary 12.5mg◦ Icaps lutein and Omega 3 10mg◦ Ocuvite 6mg◦ Preservision 5mg◦ Preservision 2 2.5mg◦ Icaps 2mg

Nobody even comes close!

Lipotriad Visionary-- Class Leading Lutein

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Consumers today understand the value of Omega 3 It is estimated that consumption of Omega 3 will rise 40%

by 2014 AREDS 2 NIH Study recommends Omega 3 for the

prevention of Macular Degeneration Today’s eye vitamins need to have Omega 3 as a key

component to comply with the latest research Lipotriad Visionary contains a full 250mg

of Omega 3

Lipotriad VisionaryLet’s talk about Omega 3

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Lipotriad Visionary- Product formulation developed and tested in Europe

Ingredients were confirmed by the AREDS 2 study conducted in the United States

Production is in a state-of-the-art facility in Australia Distributed from Edison New Jersey Lipotriad LLC is a minority

(female) owned business

Lipotriad VisionaryA World Class Eye Vitamin

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Eye vitamins are a high velocity $100 Million category (Nielson 52 weeks) The eye vitamin category is growing as America is getting older Macular degeneration hits 1 of 3 older adults Lipotriad Visionary ingredients are confirmed by the AREDS 2 NIH study Lipotriad Visionary has class leading 12mg Lutein Lipotriad Visionary has a full 250mg of Omega 3 Lipotriad Visionary is the smallest gel cap (size 8) resulting in the easiest

tablet to swallow Lots of duplication and confusion in the category; not so with Lipotriad ONLY one gel cap per day is the recommended dosage Low cost to the consumer per day Lipotriad is ready to ship Q2 2012

Lipotriad VisionarySummary

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Eye Vitamins are a high velocity category with $100 million in FDM sales (Nielsen 52 week)

It is a growing category Lots of duplication with existing brands in both ingredients and sizes Current products contain large, hard to swallow tablets and caplets, only

Lipotriad Visionary has a number 8 easy to swallow gel cap Lipotriad Visionary delivers all the AREDS 2 recommended ingredients in only

1 small easy to swallow gel cap! Adds a high value brand to the eye vitamin section that is unique to

competition Consumers get the best ingredients and a low cost per day! Lipotriad Visionary has outstanding graphics that draw consumers attention

Is There Room On The Shelf?