1 Proprietary & Confidential

Lipofectamine® 3000 digital marketing campaign

Generate Awareness

23M Impressions

• Digital: 45K paid ad clicks across SEM, Display, Social Media

Create Engagement

139 K Web Visits

Drive Trial

13K Samples

• Email Lead Nurturing• 80% of revenue from

sampled SGN’s

Deliver Results

3.5x target

YTD: $3.6M+

CLAIM: 10-fold higher transfection efficiency in difficult cells

CREDENTIAL:

COMMERCIALIZE:

• MKTG page with application data

• On-line videos and 20+ testimonials

• Easy to use protocols

2 Proprietary & Confidential

Lipofectamine® 3000 | 23M impressions $3.6M