ABC Primetime Investigative ReportClip used to say... For more information go toABCnews.com.$5 Million Dollars in orders came in.Stock went from $1 to over $20 Overnight!

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Was Not ReadyNo InfrastructureNo Sales TeamNo Marketing Team

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University of ColoradoChildren’s Hospital of Denver

University of FloridaUniversity of KentuckyUniversity of Michigan

Louisiana State UniversityOhio State UniversityVanderbilt University

Glamorgan University, WalesUniversity Hospital, Brno, Czech Republic

University of Toronto/St. Michelle’s HospitalMexican Institute of Social Security, Mexico City

Sahlgrenska University Hospital, Goteberg, Sweden

Research Initiated & Funded

Research Being ConductedSkin CancerAltitude SicknessPhoto Aging of the SkinRenal FailureOsteoarthritisPulmonary HypertensionPeriodontal DiseaseOptic Neuropathy

Heart DiseaseCoronary Artery Bypass Graft FailureAsthmaDuchenne Muscular DystrophyMetabolic SyndromeNon-Alcoholic Fatty Liver DiseaseHIV/AIDS - Associated Lipodystrophy

What Is Oxidative Stress?What Causes Oxidative Stress?

Go to www.pubmed.gov (US Library of Medicine)

PUBMED.GOVU.S. National Library of Medicine

Natitional Institutes of Health(Studies listed on Oxidative Stress and Nrf2)

STUDIES OXIDATIVE STRESS STUDIES NRF2 STUDIES 119,938 3,741DNA 19,780 781Cancer 13,094 996Cardiovascular Disease 18,823 269Stroke 2,203 65In�ammation 14,519 567Diabetes 10,253 172Parkinson’s 3,515 116Liver 14,373 595Aging 9,833 167Alzheimer’s 4,608 87Dementia 3,527 44Kidney Disease 5,309 102Depression 872 9Schizophrenia 396 3Glutathione 26,056 1,026

Source: pubmed.gov11/18/2013

Protandim is Clinically Proven to Reduce Oxidative Stress by 40% in 30 Days.

The induction of human superoxide dismutase and catalase in vivo: A fundamentally new approach to antioxidant therapy | 2006

Current Completed Studies on Protandim15 Published Peer-Reviewed Studies& Scienti�c Papers

6 US Patents # 7,241,461 , # 7,384,655, # 7,579,026, # 7,923,045, # 8,221,805, # 8,435,574

VIRGINIA COMMONWEALTH UNIVERSITY

Chronic pulmonary artery pressure elevation is insu�cient to explain right heart failure.American Heart Association Journal, Circulation (2009)

Clinical Perspective - Protandim can prevent Right Ventricular (RV) dysfunction and pathologicalremodeling in the setting of persistent pressure overload. “Induction of myocardial nuclear factor E2-related factor 2 and heme-oxygenase 1 with a dietary supplement (Protandim) prevented �brosis and capillary loss and preserved RV function despite continuing pressure overload.”

Conclusions: “Protandim also prevented the death of heart cells and signi�cantly lowered osteo-pontin (OPN-1) levels by more than 50%.” Protandim has the ability to “e�ectively activate the transcription factor Nrf2, a signal to the cell’s DNA to increase expression of a network of anti-oxidants, anti-in�ammatory, and anti-�brotic genes.” Nrf2 preserves the expression of vascularendothelial growth factor and prevents RV failure without modifying lung angioproliferation.

THE OHIO STATE UNIVERSITY

Protandim attenuates intimal hyperplasia in human saphenous veins culturedex vivo via a catalase-dependent pathwayFree Radical Biology and Medicine (2010)

Abstract: Human saphenous veins (HSV) are widely used for bypass grafts despite their relatively low long-term patency. To evaluate the role of reactive oxygen species (ROS) signaling in intima hyperplasia (IH), an early stage pathology of vein graft disease, and to explore the potential therapeutic e�ects of up-regulating endogenous antioxidant enzymes, we studied segments of HSV cultured ex vivo in an established ex vivo model of HSV IH. Protandim, known to activate Nrf2 and increase the expression ofendogenous antioxidant enzymes in several in vitro and in vivo models, was used in this study.

Results: Protandim inhibits the formation of IH and the increase in cellular proliferation in HSV cultured ex vivo. Further, Protandim attenuates rise in superoxide (O2-.) levels in HSV, attenuates rise in lipid peroxidation (4-HNE) levels in HSV, enhances increases the activities of HO-1, total SOD and catalase in HSV, enhances the protein level andd immuno�ourescent intensity of catalase in HSV, blocks medial thickening as well as cellular proliferation in established ex-vivo model of the early stages of vein-graft disease. These abilities of Protandim, as demonstrated in HSV harvested from patients undergoing coronary artery bypass grafting, makes it an attractive candidate for futureconsideration as a pharmacological treatment of vein-graft failure.

Multiple Sclerosis Journalwww.msj.sagepub.com

Results:1. BG-12, tBHQ, SFN and protandim are well-tolerated and strongly induce Nrf2-driven antioxidant enzyme production in oligodendrocytes, with protandim showing the most potent induction.

2. Nrf2 activators are able to protect oligodendrocytes against ROS-induced cytotoxicity.

Conclusions: Our �ndings indicate that several Nrf2 activators are able to signi�cantly increase antioxidant enzyme production in oligodendrocytes. Interestingly, protandim, a dietary supplement consisting of herbal ingredients, was the most potent inducer and therefore may be the most suited as a therapeutic strategy. Importantly, Nrf2-mediated antioxidant enzyme expression in oligodendrocytes resulted in enhanced oligodendrocyte survival during an oxidative attack.

Dr. J. van Horssen received research grants from BiogenIdec, the maker of Tec�dera (BG-12)

Nrf2 activators: a novel strategy to promote oligodendrocyte survival in multiple sclerosis?

5th Joint Triennial Congress of the European and Americas Committees for Treatment and Research in Multiple Sclerosis Amsterdam, The Netherlands (2011) | Dr. J. van Horssen

What is - Protandim is a Nrf2 Synergizer not just an antioxidant

- SYNERGY... 1800% more e�ective with the composition

- Clinically proven to reduce oxidative stress by 40% and slow the aging process.

Milk Thistle Turmeric Green Tea Bacopa AshwagandhaSupports liver Provides Increases Increases Used forhealth a healthy metabolism; SOD and centuries in response to burns fat catalase India for in�ammation production numerous applications

1 to 1 Ratio

VS

1,000,000 to 1 Ratio

TrueScience Anti-Aging CreamO�ers Unsurpassed Anti-Aging Bene�ts:TrueScience Anti-Aging Cream provides the latest in skin care technology. Its powerful anti-wrinkle formula boosts six skin-rebuilding essentials and contains 11 ingredients e�ective in improving skin tone, texture and appearance. Unlock the science of anti-aging and unlock the secret of a younger-looking you with TrueScience Anti-Aging Cream.

- Protects skin from free radical damage- Lifts and �rms, brightens and protects- Promotes even skin tone for a youthful glow- Moisturizes and hydrates without an oily residue- Utilizes proven bene�ts of Protandim- Lightens age spots and evens skin tone- Dermatologist tested- Noticeably diminishes �ne lines and deep wrinkles, smooths crow’s feet- Reduces the cycle of in�ammatory e�ects that lead to premature aging- Softens creases and plumps visible �ne lines

1st Day 60 Days

LifeVantage Canine Health Case-Control StudyRowdy Conclusions

Attribute Measured Day 0 Day 25 Improvement

# of Throws 88 177 Over 2x the number of throws

Distance 8,800 17,700 Twice the distance covered

Duration (minutes) 18.5 33.8 1.82 Longer time to lameness

82% ImprovementIn Performance and Endurance

After 25 Days of Taking Canine Health

Attribute Measured Day 0 Day 25 Improvement

DESCRIPTION:

LifeVantage’s laser focus on the fight against oxidative stress has benefitted humans the world over. Now, we have developed Canine Health, a daily supplement specifically formulated for dogs. Using Nrf2 activating ingredients, collagen, glucosamine, chondrotin, hyaluronic acid and omega-3 fatty acids, it is specifically formulated to:

Reduce oxidative stress Support brain, skin and eye functions Support joint function, mobility and flexibility Support cognitive function

Reducing oxidative stress in dogs may help to reduce problems associated with normal aging in canines such as decreased social interaction, loss of prior house-training, sleep disturbance, decreased mobility and possible disorientation.

VALIDATION:

Animal Health Consultants, a premier third-party animal health testing company, has conducted a double-blind, placebo-controlled clinical study to validate that Canine Health reduces oxidative stress in dogs. The results of the study indicated a trend in the reduction of oxidative stress, improvement in mobility and improved cognitive function. LifeVantage will continue to conduct additional clinical studies to further support our findings and the efficacy of Canine Health.

DIRECTIONS FOR DAILY TABLET USE:

Dosage is based on weightToy 4-10 lbs. ½ tabletSmall 11-29 lbs. 1 tabletMedium 30-69 lbs. 2 tabletsLarge 70-109 lbs. 3 tabletsGiant 110+ lbs. 4 Tablets

PRODUCT INGREDIENTS:

Active Ingredients per 1.85 gram tablet:Milk Thistle Extract (Silybum marianum) seed, Ashwagandha Extract (Withania somnifera) root, Green Tea Extract (Camellia sinensis) leaf, Bacopa Extract (Bacopa monnieri) whole herb, Turmeric Extract (Curcuma longa) rhizome, Omega-3 Fatty Acids, Type II Chicken Sternum Collagen Inactive Ingredients: Chicken Flavoring, Chicken Liver Flavoring, Dicalcium Phosphate, Hydroxypropyl Cellulose, Hydroxypropyl Methylcellulose, Magnesium Stearate, Maltodextrin, Microcrystalline Cellulose, Silicon Dioxide, Smoked Bacon Flavoring, Stearic Acid, Sucrose Fatty Acid Ester

CAUTIONS:

Safe use in pregnant animals or animals intended for breeding has not been proven. If animal’s condition worsens or does not improve, stop product administration and consult your veterinarian.

Canine Health *$25.00 Protandim *$40.00 TrueScience *$70.00*Plus tax & shipping for PC and Distributor

Back to the Story...- Stock dropped from $20.00 to $0.07!- Online... Didn’t work- In stores... 1/2 bottle per store per month

David Brown

“This needs to be person to person. There is a giant story here that needs to be told.”

- 2009 Direct Sales vs Retail Sales- Network Marketing out sold retail by 300%

“The FIRST 135,000 Distributorsto join a Network MarketingCompany with predictable

success, participate in a Once-in-a-Lifetime

Opportunity!”

- Direct Selling Association

LFVN asNetwork Marking

2010 $11M2011 $39M2012 $126M2013 $208M

LIFEVANTAGE CORPORATION DISTRIBUTOR COMPENSATION S UMMARYCOMPANY OVERVIEW LifeVantage Corporation (Nasdaq:LFVN), a leader in Nrf2 science and the maker of Protandim® , the Nrf2 Synergizer ® patented dietary supplement, is a science based network marketing company. LifeVantage is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. As of October 1, 2013, we sell our products in the United States, Japan, Hong Kong, Australia, Mexico and Canada primarily through a network of independent distributors, and to preferred customers. The Company was founded in 2003 and is headquartered in Salt Lake City, UT.

OUR PRODUCTSLifeVantage o�ers scientifically-validated products focused on healthy living and the reduction of oxidative stress. Protandim® is a patented dietary supplement clinically proven to combat oxidative stress. Oxidative stress is a natural consequence of cellular metabolism and is associated with many of the undesirable e�ects of aging. Our skin care cream, LifeVantage TrueScience ® , is a unique, scientifically based anti-aging skin care product formulated to target the visible signs of aging on the skin. Our companion pet supplement, Canine Health ®, incorporates some of the same ac-tive ingredients as Protandim ® to combat oxidative stress in dogs.

DISTRIBUTORSLifeVantage markets its products through a network of independent contractors called Distributors. For purposes of this summary, an “Active Distributor” is a Distributor who placed an order for products or promotional materials during the most recent three-month period. In the United States, the Company had approximately 67,000 Active Distributors as of the end of its most recent Fiscal Year 2013 (July 1, 2012 – June 30, 2013).

LIFEVANTAGE CORPORATION DISTRIBUTOR COMPENSATION S UMMARY

COMPENSATIONThe LifeVantage compensation plan enables Distributors to earn compensation early and often as they sell our products. Some elements of our compensation plan are paid weekly, allowing new Distributors to receive compensation quickly. We believe more frequent payments of earned compensation help us retain new Distributors by allowing them to experi -ence success soon after enrolling. We also o�er a variety of incentive programs to our Distributors for achieving speci -fied sales goals. We also o�er various training resources to help our Distributors become more e�ective. We believe our compensation plan, incentive programs and training resources help to motivate and prepare our Distributors for success.

INDEPENDENT DISTRIBUTOR MOTIVATION AND TRAININGIn addition to our compensation plan, we have established a broad array of programs and tools to support, motivate and train our Distributors, including:

• professionally-designed training materials Distributors can utilize in their sales e�orts; • A wide variety of incentive programs and promotions; and • Local, national and worldwide company-sponsored events.

LifeVantage and our Distributors conduct thousands of events to educate and motivate our Distributors each year. We have an on-line media channel, LVN Media, through which we deliver educational and motivational content to our Dis -tributors. We introduced LifeVantage University, an on-line training system consisting of interactive modules designed to create a personalized learning experience for our Distributors, in fiscal 2013.

COMMISSIONSDistributors can earn commissions based on the sale of products by Distributors in his/her network of sponsored Distribu -tors in all countries where the Company does business. The Company also sells promotional materials that do not gener -ate commissions for Distributors.

For the period September 1, 2012 through August 31, 2013, the Company paid approximately $91,978,180 in com -missions and sales compensation globally. The following table shows the average commissions paid during the period (September 1, 2012 through August 31, 2013) to Distributors at various ranks in the LifeVantage Compensation Plan, including the average percentage of total active Distributors and the average earned commissions at each level.

The average commission paid to active Distributors each month was $285.48, or $3,425.75 on an annualized basis. Note that these figures do not represent a Distributor’s profit, as they do not consider expenses incurred by a Distributor in the promotion of his/her business and do not include retail markup income.

The earnings of the Distributors in this chart are not necessarily representative of the income, if any, that a Distributor can or will earn through the LifeVantage Compensation Plan. Distributors’ success will depend on individual diligence, work e�ort and market conditions. LifeVantage does not guarantee any income or rank success.

Commission

1 19.04%2 11.73%3 4.10%4 1.98%5 0.85%6 0.32%7 0.10%8 0.05%9 0.02%

10 0.01%

This Summary is intended to provide truthful comprehensive information regarding the income earned by LifeVantage Distributors. A copy of this Summary must be presented to prospective Distributors anytime Distributor compensation is presented or discussed, or any type of income claim or earnings representation is made, including one-on-one meetings. Earnings representations include: (1) statements of average Distributor earnings, (2) statements of non-average Distribu -tor earnings, (3) statements of Distributor earnings ranges, (4) Distributor income testimonials, (5) Distributor lifestyle claims, and (6) hypothetical claims.

Copies of this Summary may be printed or downloaded from the LifeVantage website, www.LifeVantage.com .

Commission

1 19.04%2 11.73%3 4.10%4 1.98%5 0.85%6 0.32%7 0.10%8 0.05%9 0.02%

10 0.01%

This Summary is intended to provide truthful comprehensive information regarding the income earned by LifeVantage Distributors. A copy of this Summary must be presented to prospective Distributors anytime Distributor compensation is presented or discussed, or any type of income claim or earnings representation is made, including one-on-one meetings. Earnings representations include: (1) statements of average Distributor earnings, (2) statements of non-average Distribu -tor earnings, (3) statements of Distributor earnings ranges, (4) Distributor income testimonials, (5) Distributor lifestyle claims, and (6) hypothetical claims.

Copies of this Summary may be printed or downloaded from the LifeVantage website, www.LifeVantage.com .

Commission

1 19.04%2 11.73%3 4.10%4 1.98%5 0.85%6 0.32%7 0.10%8 0.05%9 0.02%

10 0.01%

1. FAST START BONUS Paid Weekly

2. INFINITE FAST START BONUS

Paid Weekly

3. FAST START BONUS POOL Paid Monthly

4. ROYALTY COMMISSION Paid Monthly

5. GENERATIONAL MATCHING BONUS Paid Monthly

6. ELITE POOL Paid Monthly

4% of the total global commissionable sales are put into a pool and are paid to qualified Elite Pro 7 through Master Pro 10 distributors as seen below.

VANTAGE PACK $630

Product - $550.00Marketing Materials - $80

E-Commerce WebsiteAbility to Earn Commissions

Master Track System

100%ADVISOR

50%YOU

50%100%

YOU

(OJT)On The Job

Training

A

B CYou Bridge ClientsTo Your Advisors

GETTING STARTED CHECKLIST Day One

Enroll by completing a LifeVantage application (see page 6).

Establish clearly defined “written goals,” your “why” and contact your support team (see page 7).

Start your “Database” of your top-20 contacts (see page 13-14).

Invite 3-5 contacts with the help of your enroller to attend your

two days (see pages 21-24).

Date: _____________________ Time: ______________________

Keep a record of each person you invite and follow up with by logging this information on your Accountability & Tracking sheet

Use Protandim daily. Suggested serving size: one tablet per day. Borrow one bottle and 10 samples from your enroller to get your business started today. Replace the bottles and samples when you receive your business pack.

Start your On the Job Training (OJT) with your enroller - this is the secret to success. (see page 2-3)

Day Two Invite

three-way call, etc.)

Track each person you invite and follow up with, by logging this information on your Accountability & Tracking sheet (25-28).

Set-up your personal website by going to: lifevantage.com and login

Prepare your schedule and participate in weekly conference calls

Attend weekly “The Proven Plan Training Call”

Review LifeVantage website at lifevantage.com.

Plan to attend the next Leadership Training Event. To enroll go to lifevantage.com and register early.

Date: _____________________ Location: ______________________

Adventure Awaits You!

Are you looking for better health?

Are you looking for �nancial freedom?

Can you see yourself sharing this with others?

Ask Yourself These Life-Changing Questions...