Leverage LinkedIn for Business - BEGINNERS

Leveraging LinkedIn for Business-The Basics-

What can LinkedIn do for You?

Wednesday, September 18, 13

Two Part Series


Two Part Series

Power of LinkedIn 5-Step Basic Strategy Crafting an attractive profile Building your network Lead Generation & Visibility (session 2) Building your brand (session 2) Advanced tools and Paid (session 2)


Today


Today

Why LinkedIn How to Navigate

Home page Settings area

Create a PROFITABLE profile How to build your Network


5-Step Basic Strategy



Build your personal brand 1



Build your personal brand

Establish yourself as an industry expert 2

1




Establish yourself as an industry expert

Connect with: prospects, customers, vendors & peers

2

1

3






Drive leads & sales

2

1

3

4






Drive leads & sales

Grow network deep & wide

2

1

3

4

5


8

LinkedIn Age Demographics


7 LinkedIn Gender Distribution


8 LinkedIn by Industry


9 LinkedIn Age Distribution

200k+ Million users 35% of users check in daily 200 countries represented 1.5 Million groups 3 million Company pages Average income is $86,000 per year 40% pay for LI Premium 43% of marketers have found a customer

And even more…


8

LinkedIn Age Demographics

COLD CALLING


Getting Started....


Step 1: Navigating through the Maze


Let’s look at .....

Step 1: Navigating through the Maze


12 Home Page: What is it?


13 Home Page -Newsfeed



Choose Updates based on what you

want to see



Newsfeed:

• See Shares and Likes • Group Discussions• Updates on profiles, new job• Your network new connections, etc.


16 Home Page: Making Updates

eSpark Tips:1. Add file, picture to make it snazzy2. Share with Twitter if ??3. Make it interesting4. Share link via bit.ly


17 Who has Viewed YOU??


18 Who has Viewed YOU??

eSpark Tips:

1. If you can see, they can see! 2. 3 choices to decide from3. Edit in Settings4. Extra options for Premium


19 Pre-start - Settings!

Hint 1:Before we start... Change Settings!!


20 What to Change in Settings

Hint 2: Edit section before doing changes


21

PROFILE

•Activity Broadcasts

•Activity Feed

•Who can see you/who you can see

•Who can view your connections

•Photo visibility

•Show/hide viewers also viewed

Important Settings Options


22

COMMUNICATIONS

•Set frequency of

Group Emails

•Set notifications

•Select types of messages

•Who can send you invitations

•Photo visibility



23

GROUPS, COMPANIES, APP…

•Set Display Order

•View your groups

•Set frequency of digest emails

•Turn on/off invitations

•View companies you are following



25

ACCOUNT

•Manage advertising preferences

•Change photo and visibility

•Customize updates that you see on HP



Step 2: Create a Profitable Profile


Let’s look at .....

Step 2: Create a Profitable Profile


LinkedIn Profiles


Profile: How to Edit


Make a Good First Impression



Full Name



Personalize your headline

Full Name



Work history


Full Name



Work historyInsert Web Links


Full Name





Full Name

Customize Your

Unique URL





Full Name

Customize Your

Unique URL

Personalize your

Background


LinkedIn Headline

eSpark Tips:

1. Headline – 120 characters2. Public Profile3. Create a custom URL!!





Full Name




Full Name



Work history


Full Name





Full Name





Full Name

Customize Your

Unique URL





Full Name

Customize Your

Unique URL

Personalize your

Background


31 Profiles: Background Section


32 Profiles: Background Section

eSpark Tips:

1.Talk to target client2. What makes you unique3. Why should you be hired4. Conversational 5. Customer - .....???


33 Profile: Experience Section


34 Profile: Experience Section

eSpark Tips:

1. What does company do?2. What do you do at company?3. How do you contribute to BL?4. Update and change order

Your elevator pitch!


35 Profile: Skills & Experience

eSpark Tips:

1. Endorse to get endorsed2. Rearrange based on goals3. Do it but not Key to success


36 Profile: Education


37 Profile: Interests and ...

eSpark Tips:

1. Add personality!2.Show what you are about


Create buyer personas



What are their problems & challenges?




What is important to them?





What influences their decision to buy or take action?





What influences their decision to buy or take action?

What sorts of images & information appeals to them?Wednesday, September 18, 13

Create your Prospect Profile


Geographic region you serve

Where are your prospects & suppliers located (NV, Tucson, other countries)





Industries you serve Industries you provide travel to (Marketing; Sales)






Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel)







Products/Services you sell

Travel packages; Group packages; Travel arrangements







Products/Services you sell

Travel packages; Group packages; Travel arrangements



1

2

3

1

2

3

Who am I? 3 Reasons I use your products 3 Reasons I buy from you

What do I do online?Search Terms I use to find your products

What information do I look for My Social Life Online

My Relationship with technology

Draft Persona Name: Customer Segment:


Get Recommendations


Get Recommendations


Subject: Can you please recommend me for the training that I did at your company?

Hi James,

I am following up on the training I conducted for your company. Did your team implement the suggestions I made? Please let me know if can be of more service.

I was hoping you could take a few minutes to write me a recommendation on LinkedIn. You may write whatever you like, but if it helps I have listed a few talking points below:

•Knowledge of your industry

•Experience in my industry

•Effectiveness of the training

Thank you so much for your time, I really enjoyed working with you!

Yours truly,Valerie

Get Recommendations


22 Optimize


Top 10 Tips for a complete profile


•☐ Your industry and location

•☐ An up-to-date current position

•☐ Two past positions

•☐ List education/certifications

•☐ List skills (minimum of 3)

•☐ Compelling summary in conversational tone

•☐ Get 50 connections





TOP 4 eSpark Tips•☐ Get Recommendations

•☐ Customized URL

•☐ Attention grabbing Headline

•☐ A professional photo



Step 3: Build your Network


Its better to be the best connected


Its better to be the best connected

Than the most connected

• Do they live in my community?• Do we belong to the same group(s)?• Are they connected to someone I know?• Do we or have we worked in the same industry?• Do we share common hobbies, interests or causes?• Have they read or spread my content?• Have they included a personal note with the invitation?


22Connect With People You May Know

Tips✦ Start from home page✦ Use search bar✦ Use “People You May Know”


Upload your Contacts

Tips✦ Chose Network Tab✦ Chose “Add Connections”


22

Advanced Search Tool✦ Keywords✦ Title✦ Location✦ Level of connection

More options with PAID account

Used Advanced Search


22

Tips✦ Know email address✦ Shared group no email✦ Customize message!!✦ Mobile BEWARE

Connect the RIGHT Way


52 Sign up for Groups



The Power of LinkedIn



Make connections



Make connections

Maintain relationships



Make connections


Listen for opportunities



Make connections


Listen for opportunities

Powerful search for people and clients


Next Month


Next Month

Profile 2.0- how to boost your brand even more! How and Why build a company page Prospecting on LinkedIn

The “Group How-To’s” Advanced Search Brand Building

Paid LinkedIn Options New Features & Tools


FREE 30 MINUTE Phone Consultation to discuss your LinkedIn

Strategy, Profile or website analysis


Let’s Connect Questions & discussion welcome

Email me for copy of presentation or for FREE 30 minute consultation: [email protected]

www.linkedin.com/in/esparkmarketing

Valerie Marbach

twitter.com/valmarketinggal facebook.com/eSparkMarketingWSI.com

www.eSparkMarketingWSI.com

eSpark MarketingWSI


mailto:[email protected]

mailto:[email protected]

http://www.linkedin.com/in/esparkmarketing

http://www.linkedin.com/in/esparkmarketing

http://www.eSparkMarketingWSI.com

http://www.eSparkMarketingWSI.com

Health & Medicine

Leverage LinkedIn for Business - BEGINNERS