BackgroundFirst lady, Michelle Obama kicked off a

campaign on February 2010 in order to bring awareness and attempt to end to childhood obesity by promoting: Healthy eatingMore physical activity

Objective “In the end, as First Lady, this isn’t just a

policy issue for me. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition.” –Michelle Obama

To change the way that people think about their children’s health.

Social MediaFacebook

Shares facts, stats, stories and campaign messages with its followers.

Currently has 62,984 “likes”Posts usually get a high frequency of

responses. YouTube

PSAsVideos of eventsMessages from supporters

Facebook

YouTubehttp://www.youtube.com/user/letsmove?ob=5

#p/u/47/_VuKCngBYJo

http://www.youtube.com/user/letsmove?ob=5#p/u/21/mYIeqGAu9M8

http://www.youtube.com/user/letsmove?ob=5#p/u/17/FV4DI-W1TJk

Let’s Move Website

Meetup.com

Twitter/ Flickr

Was it successful?Yes

Facebook: The number of fans quadrupled since April 2010.

Meetup.com is an example of people taking initiative to connect people within their communities—with the help of Facebook and the Let’s Move website—to create and participate in events to spread Michele Obama’s message and teach those who participate how to be proactive in protecting the health of young generations.