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Problem
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Present 2040
Cost of Falls in Elderly ($Billions)
The cost per fall on average is $19,440. 25% of patients that are hospitalized due to falls never
return to independent living. Reliable, affordable assessment tools to reduce the risk of
falls do not exist in the market today.
Solution: Mobility Monitor
Reduced Risk of
Falls
Huge Cost Savings
Early detection to allow for intervention Measure
progress over time
Description
Mobility Monitor (MMAS) State-of-the-art technology that will bridge the gap between highly subjective measurements and costly stationary systems. A breakthrough tool Economical Portable Highly accurate
A non-invasive computer system that tracks, assesses and archives movement data – without the use of markers!
Greatly improves the validity of
testing by replacing subjective observations with quantitative measurements.
Technology Overview
Process Overview
PHYSICIAN
Reviews MMAS™ results and plan of care. Signs off.
PHYSICAL THERAPIST
Provides appropriate therapy as per plan of care
PHYSICAL THERAPIST
Develops customized plan of care
PHYSICAL THERAPIST
Evaluates with the assistance of the MMAS™
SENIOR CITIZENS Baseline falls risk assessment Person with a history of falls;
requires falls risk assessment
Therapy
Key Features & Benefits
Portability
Ease of Use
Accuracy Key
Features & Benefits
Markerless
Affordability
TYPE OF FACILITIES NUMBER OF FACILITIES
Physical Therapy 106,000
Occupational Therapy 29,000
Hospital-based rehab 15,000
Free standing rehab 12,000
TOTAL 162,000
1% market penetration 1,620 units @ $8,000/unit
Annual sales at 1% penetration
$12,960,000
Target Market Size
Potential Markets
Initial focus on fall risk in the elderly
Other targeted markets: Telemedicine Concussion Assessment Early Detection of Alzheimer’s
Emerging Market Opportunity
Telemedicine
• Reduces diagnosis time.
• Increases access to care.
•Reduces hospital readmission rates.
•Significant cost savings!
Leadership Team
Judith Reinhold, RN, Co-Founder & President Registered Nurse in the State of Illinois. Judith has an extensive medical background with ten years experience owning and operating a company.
Ralph Reinhold, D.Sc., Co-Founder & Dir. of Science & Innovation
Bachelor’s Degree in Physics from the University of Wisconsin; Masters and Doctoral Degrees in Optical Sciences & Sensors from the Southeastern Institute of Technology. Ralph has over 30 years of experience in embedded systems image processing, systems engineering and optical design.
Wendy Kjeldbjerg, Controller & Project Manager
Masters Degree in Industrial Psychology from Central Michigan. Over 20 years experience in business and financial management.
Serra Ventures, LLC, Professional Advisory Firm Tim Hoerr and Dennis Beard, Principals. Seasoned business executives with over 60 combined years of experience. Have invested in 24 high tech enterprises and consulted with numerous companies.
Jack Winters, Ph.D., Biomechanical Engineer Marquette University
Danille Parker, P.T., D.P.T., G.C.S., C.E.E.A.A., Clinical Assistant Professor, Marquette University
James W. Bacus, Ph.D., Commercialization and Business Consultant.
Roger O. Smith, Ph.D., OT, Director of Rehabilitation Research and Design and Disability Center at University of Wisconsin-Milwaukee
Kate Brewer, PT, MBA, President of Greenfield Rehabilitation Agency, Inc.
Advisory Team
Competitive Advantage
Kaliber Imaging’s
MMAS
Tinetti/Berg (subjective)
Vicon Motion Analysis System
Motion Analysis Corporation
Products
Objective Data Yes No Yes Yes
Portable Yes Yes No No
User-Friendly Interface Yes Yes No No
Purchase Price <$10,000 n/a $150,000 -$400,000
$50,000 -$150,000
End-User Cost $250 n/a $1,500 - $2,000 $1,500 - $2,000
Non-Invasive (markerless) Yes Yes No No
Intellectual Property A patent with multiple claims, covering the key elements of the
MMAS, was filed in 2012 First office action now in process
Medicare Reimbursement Management is confident that MMAS will be covered under
existing Medicare CPT codes for “falls risk” New CPT code should not be required to obtain Medicare
approval Kaliber has engaged with Medicare consultants to assist in
validating these underlying assumptions
IP Status & Medicare Reimb.
Awarded a National Science Foundation (NSF) Phase I SBIR grant in 2012 -- $150,000.
Awarded NSF Phase II grant -- $480,000 in funding. Contract
scheduled started Oct, 2013. Planning to submit a Phase I SBIR grant application to the
National Institutes of Health in Apr, 2014 -- $200,000.
Grant Funding
Strategic Milestones Accomplished
Founder Capital
• Company was capitalized with a significant contribution from the co-founders, approximately $300,000.
Prototype
• A functional alpha prototype of the MMAS has been developed.
Feasibility Study
• A product feasibility report for the MMAS was obtained from Wisconsin Innovation Service Center, with encouraging findings that validated the market demand.
Market Study
• A customer assessment and market study was prepared by the University of Wisconsin, Nicholas Center.
Strategic Milestones Accomplished
Design Experts Engaged
• Optimal Design has been engaged to provide professional design and prototyping assistance.
Strategy Experts Engaged
• Serra Ventures engaged to provide strategy and fundraising expertise.
Advisory Board
Assembled
• The company has assembled a notable set of professional advisors, including scientific, academic and business professionals.
Grant Funding
• Kaliber has been successful with a NSF Phase I. NSF Phase II started in Oct, 2013. Other grants applied for.