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Progress Through PartnershipsOral Health in Maryland, 2007- 2012
Office of Oral HealthMaryland Department of
Health and Mental HygieneBaltimore, MD
John Welby, MS, Literacy Campaign Project Director
4.11.12
Maryland Receives National Recognition
The PEW Center on the States “The State of Children's Dental Health” Report Card:
Maryland awarded an “A” for oral health. Maryland received the highest grade in the country for its innovative efforts in serving low-income children
Deamonte Driver, 12Died February 25, 2007
Maryland Takes Action
Maryland Secretary of Health and Mental Hygiene John M. Colmers creates the Dental Action Committee (DAC)
The DAC was charged with providing recommendations to increase access to oral health care for all Maryland children.
Fix the States Dental Crisis
DAC Partners Come Together
Advocates for Children and Youth, Carroll County Health Department, Doral Dental USA, Head Start, Maryland Academy of Pediatrics, Maryland Academy of Pediatric Dentistry, Maryland Assembly on School-Based Health Care, Maryland Association of County Health Officers, Maryland Community Health Resources Commission, Maryland Dental Hygienists Association, Maryland Dental Society, Maryland Medicaid Advisory Committee, Maryland Office of Oral Health, Maryland Medical Care Programs (Medicaid), Maryland Oral Health Association, Maryland State Dental Association, Maryland State Department of Education Medicaid Matters-Maryland, Mid-Atlantic Association of Community Health Centers, Morgan State University, National Dental Association, Parent’s Place of Maryland, Priority Partners MCO, Public Justice Center, United Healthcare MCO, University of Maryland Dental School
Recommendations of the DAC
Create a single payer Medicaid program Increase Medicaid reimbursement rates Enhance dental public health infrastructure Establish a public health level dental hygienist Create and implement oral health messaging Conduct dental screening in schools Provide training to dental and medical
providers
Accomplishments of the DAC
Single Payer – Maryland Healthy Smiles, DentaQuest Increase reimbursement – FY 09 State budget, three-year plan to
increase rates Enhance PH infrastructure – $1.5 million established safety net dental
clinics across the state Establish public health dental hygienist – October 2008 legislature
establishes dental hygienists roll in public health setting Develop appropriate messaging - Congress funds $1.2 million statewide
Oral health Literacy Program Conduct dental screening in schools – Launched PG county
demonstration project Offer training to dental and medical providers – Fluoride varnish program
What we learned from the DAC
Opportunity to develop trust and common understanding among diverse stakeholders
Promoted information exchange Created community with commitment to a
common goal Broke down barriers and animosities Pooled resources and political capital
DAC – A Model forMoving Forward in Maryland
2009 – DAC becomes MDAC Committee becomes Coalition
Independent (does not report to state) Broader focus (all oral health) Flexibility (numbers, relationships, resources) Advocacy (lobbying becomes possible, advocates
take the lead) Fund raising capability (self sustaining) More diverse partners (community involvement)
MDAC Initiatives Carried out DAC recommendations Develop and Launch Maryland Oral Health Plan Communicate through media
Annual Deamonte Driver Press Conference Deamonte Driver Dental Van Project Events Maryland Oral Health Heroes Events
First Maryland Oral Health Summit Advocate and lobby for legislative and regulatory changes Healthy Teeth, Healthy Kids: The Maryland Oral Health Literacy
Campaign (corporate support) Grants:
CDC DentaQuest Kaiser MOHA
The Maryland Oral Health Literacy Campaign
Healthy Teeth, Healthy Kids
Partnerships developed for: Strategic guidance Political support Enhance outreach Funding In-kind Donations Broaden Marketing Enhance Outreach
OOH Strategic Alliance with MDAC
Healthy Teeth, Healthy Kids: Maryland Oral Health Literacy Campaign Campaign Brands under MDAC Allows for-profit and non-profit partners Leverage funds to enhance campaign impact and
sustain efforts Opportunity to expand MDAC brand awareness Reach more people Greater impact Enhance awareness and access to oral health care
Healthy Teeth, Healthy KidsStrategic Partnership Council
Strategic Partnership Council 120 Participants Statewide
June 23, 2011
Included were: primary care physicians, ob/gyn, pediatricians, nurse practitioners, physician assistant, dentists, pediatric dentists, dental hygienists, WIC, head start, early head start, birthing centers, nurses, Maryland State Dental Association, Maryland Dental Action Coalition, Maryland Oral Health Association, Maryland Pharmacist Association, Maryland Dental Hygienist Organization, Maryland Academy of Pediatrics, The Nurse Practitioner Association of Maryland, Maryland Academy of Family Physicians, Advocates for Children and Youth, managed care organizations, FQHC, DentaQuest, community health clinics, children’s organizations, hospitals, social workers, state government departments, state, county and city health departments, higher education organizations, University of Maryland Dental School, Maryland School of Public Health, Medicaid, CHIP, medical schools, newborn nursery, child care centers, foundations, Mid-Atlantic Association of Community Health Centers, Community Health Integrated Partnership
The Maryland Oral Health Literacy Campaign
Healthy Teeth, Healthy Kids
Strategic Partnership Council: Validate/modify assumptions & parameters
Discuss barriers and opportunities
Identify strategy and tactics
Pledge a commitment of support
SPC – Commitments
Distribute information, materials, kits
Educate others, staff, patients
Add or post information
Design and produce materials
Contribute funds
Update curriculum
Provide experts or expertise
Progress in Maryland
Increased access to Medicaid services by 63% Increased dentist participation in Medicaid by
80% CDC ranked Maryland #1 in fluoridated water Before 2008 only half of MD counties have
access to public health dental services. Since 2008 every county in MD
PEW grade of “A” for access to care for children
What We Have Learned Partnerships in Oral Health
Have a goal bigger than yourself Commitment Leave ego at the door Create a sense of urgency Importance of
Trust Cooperation Compromise Openness
Luck
http://healthyteethhealthykids.org/tv-ad/TV Ad
Thank You
Office of Oral HealthMaryland Department of
Health and Mental HygieneBaltimore MD