Insulite PCOS essay contest gains

1700+ votes

 

Insulite PCOS

Insutite PCOS is the health improvement system offered by Insultite Laboratories, A US based pharmaceutical company established in 2001, to cure the Polycystic Ovarian Syndrome (PCOS). The company takes pride in its scientifically based multilayered approach to address the problems associated with insulin resistance.

Campaign Focus

Insulite Laboratories launched the contest to create awareness in the community about PCOS during PCOS awareness month. The company believes that women suffering from PCOS often feel helpless and alone. The social media campaign focused at sharing of PCOS experience to promote a sense of community among women suffering from PCOS. The company believed that the real life experience of women suffering from PCOS would emphasise the seriousness of the issue as well as its cure.

Raise Your Voice – Share your PCOS Story

The “Raise your voice – Share your PCOS story” invited participants to share their experience with PCOS. The participants were required to submit an essay ranging 250 – 1000 words sharing their struggle, the learning and their triumph over the disease. The participants were encouraged to promote their stories to attract votes for a chance to win an Insulite Health PCOS System. Thus, an essay contest app, powered by SocialAppsHQ, was installed for this campaign which included the following important aspects:

• Like Gate: The photo contest page was like gated so each participant had to like the page in order to view or

post an entry. This helped Insulite PCOS to reach a larger audience and increase their fans by adding newer and relevant members to their Facebook fan page.

• Registration: Each participant was required to register themselves on Insulite PCOS website in order to post an entry. The helped Insulite PCOS create a connection between its facebook fan site and website increasing traffic to both their website and facebook fan page.

• Entry: Each participant had to post an essay in 250 – 1000 words sharing their PCOS experience. This personalized the essay contest and fans as well as their female friends were able to relate with it. The participants were also required to invite friends to vote on the entry so as to gain maximum votes.

• Prize: The participant with the highest votes received an Insulite Health PCOS system. Since the participants were the ones suffering from PCOS, the need of the prize in their life encouraged fans to share their story and promote it among their friends.

Impact

The essay contest helped Insulite PCOS system increase their brand awareness to a great extent. The contest also generated user generated content to be used by the company to create awareness of the disease.Entries: 25 participantsVotes: 1740 votes

The contest was a huge success and was widely appreciated among the fans of the brand. All this was made possible by SocialAppsHQ, an all in one social media marketing platform for your brand.

source : http://www.socialappshq.com/blog/2013/10/22/insulite-pcos-essay-contest-gains-1700-votes/

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