1. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Introducing Inspire Therapy Therapy Launch Best Practices January
2015 1
2. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Inspire Therapy Overview Inspire therapy: Works inside the body -
fully implanted Monitors breathing patterns during sleep Delivers
mild stimulation to key airway muscles to keep airway open during
sleep Turned on and off with a handheld sleep remote 2 Sleep
Remote
3. Inspire Medical Systems, Inc. 2014 All Rights Reserved Sleep
Apnea Treatment Options 3 Lifestyle Changes CPAP (Continuous
Positive Airway Pressure) Oral Appliances Inspire Therapy Anatomy
Altering Surgery Inspire therapy is a good, evidence-based option
for many OSA patients who are unable to use CPAP
4. Inspire Medical Systems, Inc. 2014 All Rights Reserved Sleep
Apnea Conducive to public outreach and education 4 Dissatisfaction
with current treatments Large & symptomatic patient
population
5. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Patient Website Traffic to Inspiresleep.com - Over 100,000 unique
visitors Aug Dec 2014 - Media Ordered
6. Inspire Medical Systems, Inc. 2014 All Rights Reserved $307
$255 $191 $189 $138 $135 $131 $118 $106 $102 $101 $91 $51 $43 $27
$23 $22 $20 $18 $0 $50 $100 $150 $200 $250 $300 $350 Parkinsons
Ankle Fusion Gait Disorder Migraine Heart Failure Gout Prostate
Cancer Back Pain Erectile Dysfunction Obesity Uterine Fibroids
Stroke, Hemiparesis Hypertension Sensorineural Hearing Loss
Epilepsy RLS OSA OSA OSA - STAR trial 6 Direct to Patient (DTP)
Outreach Clinical Trial Recruitment Media Cost Per Patient Record
Motivated sleep apnea (OSA) patients can be reached in a highly
cost effective manner Source: Three Wire, Inc.
7. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Medical Center Best Practices - First 90 days to launch new therapy
- 7 Medical professional education Direct to Patient Outreach Issue
press release announcing first Inspire therapy implant Reach out to
/pitch local health writers Inspire has sample press releases to
share Send email blast announcing program to all hospital / clinic
employees They all know people with sleep apnea Write short article
in hospital community newsletter Provide a central call center line
Create some radio and newspaper ads Provide a central call center
line or voicemail Activate social media channels Therapy now
available First implants First therapy success stories Personal
visits with high potential referring physicians (sleep, sleep
dentist, cardiology, primary care) Educate HCPs that work with CPAP
struggling patients. Set up screening processes Email blast to
physician and allied health professional staff Announce Inspire
therapy on hospital home web page Mail intro letter and indications
card to several hundred primary care / IM docs Incorporate sleep
apnea / Inspire Tx into next primary care CME program
8. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Announcement to referring MDs 8
9. Inspire Medical Systems, Inc. 2014 All Rights Reserved 1.
Introducing Inspire Therapy 9 Announcement on homepage under news
Includes phone number for those interested
10. Inspire Medical Systems, Inc. 2014 All Rights Reserved 2.
First Implant 10 Excitement around first patient Excitement about
the therapy from the center Includes phone number for those
interested
11. Inspire Medical Systems, Inc. 2014 All Rights Reserved 3.
Success Story about Inspire Therapy 11 Identify happy patient
Highlights life-changing benefits Life before Inspire therapy 3
minute TV network news story featuring actual patient; includes
part of animation video Again, link to learn more
12. Inspire Medical Systems, Inc. 2014 All Rights Reserved12
Sample Medical Center Ads Pomona Valley, CA Thomas Jefferson, PA
Middlesex, CT University Hospital, OH
13. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Hospital Home Page
14. Inspire Medical Systems, Inc. 2014 All Rights Reserved14
Community Health Talk Ad Template
15. Inspire Medical Systems, Inc. 2014 All Rights Reserved
Excellent Resources on InspireSleep Web Site 15
http://www.inspiresleep.com/health-care-professionals/our-company/education-resources/
Images Animations Patient Testimonials Sample Press Release and
Talking Points
http://www.multivu.com/mnr/7169651-fda-approves-inspire-upper-airway-stimulation-therapy-sleep-apnea
Media tools link
16. Inspire Medical Systems, Inc. 2014 All Rights Reserved Key
Execution Considerations Always incorporate clear call to action
What is the next step if I am interested Phone number call to
action Web site call to action Establish 1 phone number to take
calls - Staff with people knowledgeable on Inspire - Scripts and
FAQ documents can guide conversations - Have 1 go to AHP who is an
expert in talking to patients 16