India Oral Care Market Size, Share, Trend and Forecast 2026 | TechSci Research

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INDIA ORAL CARE MARKETFORECAST & OPPORTUNITIES

FY2016 –FY2026

2

Scope of ReportProduct of Interest (POI): Oral Care

Review Period

FY2016 – FY2019

Base Year

FY2020

Estimated Year

FY2021

Forecast Period

FY2022 – FY2026

Year Range

Oral care is the practice of keeping one's mouth clean and free of disease and otherproblems by regular brushing of the teeth and cleaning between the teeth. It isimportant that oral hygiene be carried out on a regular basis to enable prevention ofdental disease and bad breath.

Market Segmentation

PRODUCT

• Toothpaste

• Toothbrush

• Mouth Wash

• Dental

Accessories/Ancillaries

REGION

• North

• South

• East

• West

APPLICATION

• Toothache

• Cavities

• Periodontal Disease

• Tooth Sensitivity

• Others

DISTRIBUTION CHANNEL

• Hypermarkets/Supermarkets

• Convenience Stores

• Retail Pharmacies

• Dental dispensaries

• Online

• Hospitals

• Dental Clinics

• Home Care

END USER

3

Table of Contents

S. No. Contents Page No.

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Oral Care Market

5. India Oral Care Market Overview

6. India Oral Care Market Outlook, FY2016-FY2026F

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories/Ancillaries)

6.2.2. By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others)

6.2.3.By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online)

6.2.4. By End User (Hospitals, Dental Clinics, Home Care)

6.2.5. By Region (North; South; East; West)

6.2.6. By Company

6.3. Market Attractiveness Index

4

Table of Contents


7. India Toothpaste Market Outlook, FY2016-FY2026F


7.1.1. By Value


7.2.1. By Product Type (Pastes, Gels, Powders, Polishes)

7.2.2. By Application

7.2.3. By Distribution Channel

7.2.4. By End User

8. India Toothbrush Market Outlook, FY2016-FY2026F


8.1.1. By Value


8.2.1. By Product Type (Manual, Electric, Battery-Powered, Others)



8.2.4. By End User

5

Table of Contents


9. India Mouthwash Market Outlook, FY2016-FY2026F


9.1.1. By Value


9.2.1. By Product Type (Non-medicated, Medicated)



9.2.4. By End User

10. India Dental Accessories/Ancillaries Market Outlook, FY2016-FY2026F


10.1.1. By Value


10.2.1.By Product Type (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others)



10.2.4. By End User

6

Table of Contents


11. Market Dynamics

11.1. Drivers/Opportunities

11.2. Challenges/Restraints

12. Market Trends & Developments

13. Policy Regulatory and Landscape

14. India Economic Profile

15. Competitive Landscape

15.1. Competition Outlook

15.2. Company Profiles (Leading Companies)

15.2.1. Company Details

15.2.2. Products & Services

15.2.3. Financials (As Reported)

15.2.4. Key Market Focus & Geographical Presence

15.2.5. Recent Developments

15.2.6. Key Management Personnel

16. Strategic Recommendations

17. About Us & Disclaimer

RESEARCH METHODOLOGY

8

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondaryresearch wasconducted todetermine top playersin the India oral caremarket, overallmarket size andsegmental marketsize.

In order toconduct industryexperts’ interviews,TechSciformulated adetaileddiscussion guide.

List of industryplayers andindustryspecialists wasdeveloped.

TechSci conductedinterviews withindustry expertsand industryplayers for datacollection andverification.

Data obtained asa result ofprimary andsecondaryresearch wasvalidatedthrough rigoroustriangulation.

The data wasscrutinized using MS-Excel, statistical toolsand internalproprietary databaseto obtain qualitativeand quantitativeinsights about theIndia oral care market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

9


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India oral care market. The team has analyzed the outlook

of various segments of this market, while considering the major influencing factors such as growing concerns regarding oral hygiene among Indian

citizens. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve

sustainability in India oral care market.

Methodology Followed for Calculation of Market Size:

• Market Size By Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, suppliers, channel partners,

end users, industry experts, and other industry participants.

• The team interviewed more than 40 – 50 manufacturers, suppliers, 180 – 200 end users, and 15 – 20 industry experts and other value chain

stakeholders in the India oral care market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi

technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-

FY2020.

• Respondents were asked about the current and future market growth rates, market shares by product, by application, by distribution channel,

by end users, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue

shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various

segments were further triangulated from other stakeholders.

10


Methodology Followed for Calculation of Market Shares:

Market shares by product, by application, by distribution channel, by end users, by region and by company were calculated based on the

responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated from various segments of oral care market. The final shares were calculated by taking the geometric mean of the responses

gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India oral

care market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

11


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research

also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It

should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Colgate-Palmolive (India) Ltd.

▪ Hindustan Unilever Limited

▪ Dabur India Limited.

▪ Procter and Gamble Hygiene and Health Care

Ltd.

▪ GlaxoSmithKline Consumer Healthcare Ltd.

▪ Johnson & Johnson (India) Ltd.

▪ Patanjali Ayurveda Ltd.

▪ The Himalaya Drug Company

▪ Anchor Health & Beauty Care Pvt. Ltd.

▪ Amway India Enterprises Pvt. Ltd.

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Statista

▪ News Dailies

▪ Credible Paid Databases

12© TechSci Research

Industry Brief

According to recently released TechSci Research report “India Oral Care Market by Product (Toothpaste, Toothbrush, Mouth

Wash, Dental Accessories/Ancillaries), By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others), By

Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online), By

Region, Competition Forecast & Opportunities, FY2026’’, the India Oral Care Market is expected to witness a significant CAGR of

8.69% during the forecast period owing to the rising prevalence of various oral diseases, including tooth decay and periodontal

diseases, which is leading to the adoption of various oral care products among consumers. Oral hygiene awareness is also one of

the key factors driving the growth of the India Oral Care Market. Efforts made by the government and dentists by holding various

seminars and programs to increase awareness about oral hygiene are acting as major boosters for the market growth. Moreover,

the manufacturers are also undergoing partnerships with various international organizations such as World Dental Federation

(FDI) to emphasize the importance of oral care products and draw attention to their newly launched products.

Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology

equipped toothbrushes are further supporting the growth of India Oral Care Market. Increasing awareness about the benefits of

such innovative products is creating a huge demand in the India market, however, the market might also face some restrains. The

growing circulation of counterfeit oral care products might create a major challenge for manufacturers. Moreover, the lack of

awareness about the importance of oral hygiene in rural areas might further hamper the growth of the India Oral Care Market.

The India Oral Care Market is categorized based on the product, distribution channel and region. Based on distribution channel,

online segment is expected dominate the market during the forecast period as they offer variety of oral care products to choose

from and some of them also offer products at discounted price.

Major players operating in the India Oral Care Market including Procter & Gamble Hygiene and Health Care Limited, Hindustan

Unilever Limited, Colgate-Palmolive (India) Limited, GlaxoSmithKline Consumer Healthcare Ltd., Johnson & Johnson (India) Ltd.

Patanjali Ayurved Limited, The Himalaya Drug Company, Anchor Health & Beauty Care Pvt. Ltd, Dabur India Limited, Amway

India Enterprises Pvt. Ltd., etc., are focusing on using the latest technologies to bring new products to the market. Some of the

leading companies are also coming up with their own online shopping portals to increase their consumer bases by offering lower

prices on their products.

“West India region is expected to hold the largest market share on account of a large pool of population suffering from various

oral diseases. This can be ascribed to the lack of fluoride content in water supplies and is expected to further dominate the India

market during the forecast period”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global

management consulting firm.


Sample Data - Snapshot

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

FY2016 FY2020 FY2021E FY2026F

India Oral Care Market Size, By Value (USD Million), FY2016–FY2026F

CAGR By Value

XX%CAGR By Value

YY%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021E

FY2022F

FY2023F

FY2024F

FY2025F

FY2026F

Toothpaste Toothbrush Mouth Wash Dental Accessories/Ancillaries

India Oral Care Market Share, By Product, By Value, FY2016–FY2026F

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021E

FY2022F

FY2023F

FY2024F

FY2025F

FY2026F

Hypermarkets/Supermarkets Convenience Stores Retail Pharmacies Dental dispensaries Online

India Toothpaste Market Share, By Distribution Channel, By Value, FY2016–FY2026F


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FORECAST & OPPORTUNITIES

FY2016 –FY2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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India Oral Care Market Size, Share, Trend and Forecast 2026 | TechSci Research