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Generating Pipeline by Identifying and Nurturing Prospects on Social Media
Independent Pharmacy
Generating Pipeline by Identifying and Nurturing Prospects on Social Media
Social Media Marketing
• Most pharmacy owners grasp the idea of the need to have a social media presence but do not have the time to implement.
• Social Media marketing gives a competitive advantage.
• Implementing social media marketing solution will improve sales and customer online communications.
• The ROI on social media marketing is dramatic: It drives online sales (if applicable) and gives a positive brand reputation.
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“Independent Pharmacies are already in the heart of the community. Your customers are already talking about you. You should be part of the conversation”
YomiPharmacist
Executive Summary
• Social Media marketing is a modern sales technique in which major pharmacy retail chains and online pharmacies identify customers, nurture them, and generate sales and repeat prescription via social media.
• Reduce the time to create communications .
• Execute two-and-a-half times more campaigns, whilst reducing overall marketing costs.
• It has the highest sales conversion rate and brand loyalty of all marketing techniques.
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“Social selling sees about a 15% conversion rate, at least 5 times greater than the 3% success rate from other marketing activities. ”
–Sales Benchmark Index
Solution: Social Media
• Independent pharmacies are in the heart of the community
• Capitalise on the pharmacy standing in the community.
• Involvement in the community , social media platforms can now be used to further cement pharmacy in the community.
5
“Local Pharmacies are already embedded within the community”
–Holly TysonCEO
Why It Works
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How It Works
• Develop an online relationship marketing strategy
• Convert prospects into customers
• Build customer value through increasing the depth of relationships
• Grow revenue from customer loyalty and referrals.
The Value of Social Media
• Increase customer awareness
• Improved patient care
• Better Marketing-Sales Alignment
• Social Media marketing by HBT Media will strongly support and align with the pharmacy targets and objectives.
• Social Media Marketing implementation will contribute to corporate-wide objective of driving growth by improved sales.
• Campaign responses and customer reactions, will be analysed by HBT.
• Analysis of campaign statistics demonstrates how HBT Media is adding value.
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“Best-in-class companies are 92% more likely to provide Sales with a voice in the development of Marketing content. ”
–Aberdeen Group
Marketing-Sales Alignment
9
Customer Perspective
There is a greater choice of pharmacies offering
services online:
• Demand for their custom, customer will choose
whom they can communicate with easily.
• Communicate with the pharmacy at their
convenience
• Pharmacy to share and information advice on
social media
• Need to know about services in their
community
Where We Stand
HBT Media will implement the marketing strategy based on the packages your pharmacy has chosen.
Your company will provide content information to HBT Media
11
Next Steps
0 3 months
STAGE 1STAGE 2STAGE 3
HBT Media
• Receive company’s information for social media
• Launch the program
• Create a centralized content library
• Identify “hits” and “misses”
• Evaluate and grow program
Social Selling Strategy Development
• Select social selling package
• Identify companies core needs.
• Develop best practices and social media policy to meet objective
• Create a content plan that aligns with marketing calendar
Initial Assessment
• Identify current successes and areas for improvement in Sales
• Begin evaluating core products for social selling
• Begin developing list of feature requirements
SOCIAL MEDIA MARKETINGSTAGE 1 T AGE 2Create a Buzz 3
12
Next Steps
0 3 months
STAGE 1STAGE 2STAGE 3
HBT Media
• Receive company’s information for social media
• Launch the program
• Create a centralized content library
• Identify “hits” and “misses”
• Evaluate and grow program
Social Selling Strategy Development
• Select social selling package
• Identify companies core needs.
• Develop best practices and social media policy to meet objective
• Create a content plan that aligns with marketing calendar
Initial Assessment
• Identify current successes and areas for improvement in Sales
• Begin evaluating core products for social selling
• Begin developing list of feature requirements
SOCIAL MEDIA MARKETINGSTAGE 1 T AGE 2STAGE 3
13
Next Steps
0
STAGE 1 STAGE 2 STAGE 3
HBT Media
• Receive company’s information for social media
• Launch the program
• Create a centralized content library
• Identify “hits” and “misses”
• Evaluate and grow program
Social Selling Strategy Development
• Select social selling package
• Identify companies core needs.
• Develop best practices and social media policy to meet objective
• Create a content plan that aligns with marketing calendar
Initial Assessment
• Identify current successes and areas for improvement in Sales
• Begin evaluating core products for social selling
• Begin developing list of feature requirements
STAGE 1 CONTENT MARKETING2 STAGE 3
14
Next Steps
0
STAGE 1 STAGE 2 STAGE 3
HBT Media
• Receive company’s information for social media
• Launch the program
• Create a centralized content library
• Identify “hits” and “misses”
• Evaluate and grow program
Social Selling Strategy Development
• Select social selling package
• Identify companies core needs.
• Develop best practices and social media policy to meet objective
• Create a content plan that aligns with marketing calendar
Initial Assessment
• Identify current successes and areas for improvement in Sales
• Begin evaluating core products for social selling
• Begin developing list of feature requirements
STAGE 1 PRESS RELEASE STAGE 3
15
Next Steps
0
STAGE 1 STAGE 2 STAGE 3
HBT Media
• Receive company’s information for social media
• Launch the program
• Create a centralized content library
• Identify “hits” and “misses”
• Evaluate and grow program
Social Selling Strategy Development
• Select social selling package
• Identify companies core needs.
• Develop best practices and social media policy to meet objective
• Create a content plan that aligns with marketing calendar
Initial Assessment
• Identify current successes and areas for improvement in Sales
• Begin evaluating core products for social selling
• Begin developing list of feature requirements
STAGE 1 VIDEO MARKETING STAGE 3
16
Contact us
For further information:
Please contact our marketing executive
Email: [email protected]
Phone: +44 (0) 7932063427
Website: www.hbtmedia.co.uk
HBT MEDIA MARKETING LTD
128 Dock Road
Tilbury
Essex
RM18 7BJ
17
Summary
Social Selling benefits:
• Increase image within the community
• Promote pharmacy services more effectively
• Positive brand image
• Increase customer loyalty
• Increased sales
• Promote essential services
• Promote pharmacy PGD’s
• Promote EPS2
