Iat

IAT AUTHORITATIVE (VERTICAL ) AND HORIZONTAL RELATIONSHIP

Ma-eum Han

Item category

PictureAuthority(vertical)

Profession orRelationship with clear rank or up-and-downposition

horizontal

Profession orRelationship withunclear rank or up-and-down po-sition

WordPositive(go

od)

comfortable, warmhappiness, love. beauty, brave, success, health, ease, confidence,

Negative(bad)

dirty, awful, sad, angry, fury, dis-gusting, critical, failed,annoying, weak

Authoritative Horizontal





Comfortable

Good Bad

Disgusting

Good Bad

Annoying

Good Bad

Brave

Good Bad

Confidence

Good Bad

Health & Medicine

Iat