Health 2.0:

Where does Europe

stand?

Denise SilberDenise.Silber@BasilStrategies.com

Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine

The use in Health Care of Web-based Tools

blogs, podcasts, tagging, search, wikis …)

to produce User-Generated Content

harness the power of networks,

so as to personalize health care, collaborate,

and promote health education.

Health 2.0 : Segmentation (1)

Use of Social Media

• Internet Users on high traffic platforms

• YouTube

• Facebook

• Wikipedia

• Blogger

• Twitter

• Wordpress

• SlideShare

• SecondLife

150 health requests/sec in

Germany

Health 2.0 : Segmentation (2)

Companies

• Innovative Tools generate new Market Segments

Health Care

Professionals

Consumers /

Patients

Linking HCP & Patients

•Search

•Sharing (cases)

•Community/opinion

s

•Professional

Collaboration

•Telemedicine

• Research

•Search info and

content

•Community

•Reporting self-info

•PHR

• Questions

• Searching for quality physical

service (where to go)

•Online Consultation

•PHR

Physician studies 2009 Europe

Medimix : 30% of physicians are members of

social networks 42% in Italy

…

Manhattan Research

Use of Social Media: Hosp Europe

Twitter

Pharma-supported initiatives (Fr)

Exemplary Asso.

Required Presence

• Community Manager’s task

Web site

+

Blog

Page

FanPage

Events

Click to edit Master text styles

– Second level

• Third level

– Fourth level

» Fifth level

Click to edit Master title styleMost of the known BLOCKBUSTERS are from the US

And some of them are now entering Europe

HOWEVER

A) Professional Community :

National

UKFR

B) Professional Community: Global

Sweden

(UK - BMJ)

C) e-consultation

Ire/UK

NL

D) Search

Webicina (Hu)

(UK)

(CH)

(FR)

F) Patient Evaluations : UK, FR

D) Patient Community: National

Germany

Italy

http://www.vivreavecundiabete.com/diabtest.html#diabtest9

E) Patient Benchmarking (FR)

20

Health 2.0 is generating data and

impacting care

Data : User-generated, Biometric, Genetic

Industry R&D is sharing its role in innovation

The Issues

• Constant task

• Medical responsibility

• Legal questions

• Cost

• It is also an opportunity to develop better

relationships with all of your stakeholders and

« expected » of us all

More Steps to Take

1

Define/review your

communication strategy

Internal culture check :

training workshops

Monitor your image

Appoint a community

manager

2 EXPERIMENT

Try new tools

Web-based are often

quicker, cheaper

Opportunities

Summary

• Web 2.0 for Health Care or participatory medicine

includes both use of social media platforms and new

businesses

• Europe’s diversity has led to plentiful innovation

• Europe’s Health 2.0 is less known than is US for

reasons of language, national borders, marketing

• Health care Actors must participate in both the Social

Media « conversation » and the Tools ….. This requires

organizational awareness.

Contact

Basil Strategies

1 rue Jacques Offenbach

75016 Paris

Ph: +331 4504 2794

Fax +331 4503 3107

Cell / SMS:

+336 74 78 12 36

EmailDenise.Silber@BasilStrategies.com

Site: http://www.basilstrategies.com

Web 2.0•Skype : denisesilber

•Twitter : @health20

•Facebook : denisesilber

•LinkedIn / Viadeo: Denise Silber

•Blog:

_________________________________

Denise Silber

Founder Basil Strategies consultants, European partner for Health 2.0

President, Association pour la Qualité Internet Santé

_________________________________

Denise.Silber@BasilStrategies.com