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How to make appsChristian Genco.com
@cgenco
anything
Human Centered Design
First focus on building the right thing,!then worry about building the thing right.
Don’t build the wrong thing.
Overview
1. Find the pain
2. Define the problem
3. Prototype
4. Build the MVP
5. Everything else
1. Find the pain
1. Find the pain
“Tell me more about…” !
“Show me how you…” !
“Tell me about a time when…”
mmmmmmmm…
*awkward silence*
1. Find the pain
1. Find the pain
Exercise: in pairs, interview each other about your banking experience (10m)
Overview
1. Find the pain
2. Define the problem
3. Prototype
4. Build the MVP
5. Everything else
2. Define the problem
2. Define the problem
2. Define the problem
How might we get rid of traffic?Why would we want to?
What’s stopping us?
2. Define the problem
2. Define the problem
How might we make a better green-stripe soap bar?
why?
To beat Colgate
To enter a new market
To make a more refreshing soap
To win double blind tests
2. Define the problem
We don’t know what “more refreshing” means
What’s stopping us?
HMW make a more refreshing soap?
We don’t have Colgate’s ad department
We don’t know what customers want
2. Define the problem
We don’t know what “more refreshing” means
What are refreshing things?
2. Define the problem
HMW make soap as fresh as the beach?
2. Define the problem
2. Define the problem
Exercise: by yourself, generate 10 “How might we” questions from your interview (5m)
Overview
1. Find the pain
2. Define the problem
3. Prototype
4. Build the MVP
5. Everything else
3. Prototype
Lower Your Cost of Change!“Change is your best friend. The more expensive it is to make a change, the less likely you'll make it. And if your competitors can change faster than you, you're at a huge disadvantage. If change gets too expensive, you're dead.”
gettingreal.37signals.com
3. Prototype
3. Prototype
balsamiq.com
3. Prototype
3. Prototype
Overview
1. Find the pain
2. Define the problem
3. Prototype
4. Build the MVP
5. Everything else
4. Build the Minimum Viable Product
What’s the least amount of work you could do to have something that solves the problem?
4. Build the Minimum Viable Product
“Get a version 1 out fast, then improve it based on users' reactions…Wufoo released their form-builder before the underlying database. You can't even drive the thing yet, but 83,000 people came to sit in the driver's seat and hold the steering wheel.”
paulgraham.com/startuplessons.html
4. Build the Minimum Viable Product
Underdo your competition!“Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing. This means less features, less options/preferences, and less promises.”
gettingreal.37signals.com
Overview
1. Find the pain
2. Define the problem
3. Prototype
4. Build the MVP
5. Everything else
5. Everything Else
5. Everything Else
5. Everything Else
5. Everything Else
5. Everything Else
5. Everything Else
How to make appsChristian Genco.com
@cgenco
anything
Questions?