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Prepared byPhone: Email: Web: www.bluetrainmobile.comTwitter: @bluetrainmobile
How Hospitals Are Taking Advantage of the Mobile WebSteffan Berelowitz, Conductor & CEO, Bluetrain Mobile
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The Mobile Web: It’s Here In A Big Way
Hospitals & Healthcare
How-To’s & Best Practices
What YOU can do now
1 The Mobile Web: It’s Here In A Big Way
1out of
8Internet requests are mobile. This is up 102% from 6.3% to 12.6% year over year. (Source: Walker Sands Quarterly Web Traffic Report)
By 2014
Increase in mobile search(Source: http://thinkwithgoogle.blogspot.com/)
400%
Mobile users will outnumber desktop users(Source: Morgan Stanley)
97,000,000Number of people on the mobile web(In the USA, source: comScore 2012 Mobile Future in Focus)
Don’t underestimate the size of the change
What does this mean for Hospitals & Healthcare?
16.0 million mobile users in the US accessed health information on their mobile devices during a 3-month avg. period ending November 2011
Up 125% from previous year
2 Hospitals & Healthcare
How Patients Use MobileMobile is Search 1 in 3 mobile searches are local 68% of mobile users accessed health
information via search engine 42% of mobile searchers are looking for
nearby doctors and clinics
What happens when a smartphone user clicks on your website in the search results?
http://www.episerver.com/PageFiles/12992/Engaging%20Patients%20Online%20FIN.pdf
How Patients Use MobileMobile is Social Mobile users’ time spent on social networks
increased 60% between Q1 ‘11 and Q1 ‘12o Smartphone users spend an avg. 24 min per
day social networking 57% said that a social media connection with
a hospital was likely to have a strong impact on their decision to seek treatment at that hospital
87% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge
http://beeha.us/blog/social-customers-and-hospitals-infographic/
How Doctors Use MobileMobile is Preventative 78% of US consumers are interested in Mobile
Health solutions 40% of doctors believe that mobile health
technologies can reduce the number of office visits
88% of doctors would like their patients to monitor their health at home
http://floatlearning.com/mhealth/
How Doctors Use MobileMobile is Assistive In 2011, 81% of physicians used smartphones,
compared to 72% in 2011 56% of doctors who use mobile devices say
they expedite decision-making 40% say mobile devices decrease time spent
on administration
http://medicalassistant.name/2011/11/06/mobile-devices-doctors-medical-assistants-web/http://floatlearning.com/mhealth/
3 How-To’s & Best Practices
Mobile Website vs. App
The Mobile User Experience Loads in ~25 sec on a
WiFi connection Images are too small,
branding isn’t clear Users must pinch and
zoom to read content Difficult to navigate
Loads in less than 3 sec on WiFi connection
Homepage navigation prioritized for mobile user
Strong focus image and branding
Full Site option is still clearly available
What matters most to Mobile Users Easy & intuitive website navigation Map Directions (using native GPS functionality)
o Directions to Hospitalo Direction within Hospital
Contact information for departments/serviceso Click-to-Call Linkso Click-to-Email Links
Patient/Visitor informationo Interpreter Serviceso Parking Information
Find a Doctorhttp://m.bidneedham.org
Added Functionality ER Wait Time: Use third-party services like Forerun
Systems to dynamically feed ER Wait Time to mobile website
Jobs Feed: Allow future employees to search for career openings from their mobile deviceso 17% of clinicians are using mobile job alert apps (AMN
Healthcare Services) Donations: Mobile payments now allow smartphone
users to make donations to your hospital or healthcare organization
4 What YOU can do now
MobileGrader.com
Mobile Marketing Map
http://get.bluetrainmobile.com/mobile-website-options/
Free Guide: 6 Options for Building a Mobile Website
Download the PDF at http://get.bluetrainmobile.com/mobile-website-options/
Why Bluetrain Mobile? Professional and unique design Advanced site navigation Native smartphone functionality Hybrid approach for managing and feeding
content to mobile site Unlimited phone and email support
Mobile Content Management System (mCMS)
Our platform is a web app, so there’s no software to install Choose a custom design from Bluetrain Mobile or design
your own mobile site Advanced tools include Click-to-Call and Click-to-Email
Links, Map Links, Video and Audio embedding, Google Analytics Integration, HTML/CSS Editing, and more
We take care of making your mobile website look great on the latest iPhone, Android, BlackBerry, and Windows devices
Mobile Marketing Tools
Make your email campaigns mobile-friendly Create mobile landing pages for QR codes and search
marketing campaigns Integrate your blog content, news, events, and social
media Create mobile forms for capturing lead information
directly from your mobile website
Fast & Reliable
Our platform manages the hosting of your mobile website
Our hosting service is in the cloud, which means your mobile website is served at top speed no matter where your customers are located – anywhere in the world
Our infrastructure is ready to scale with your hospital or organization, whether you are managing 1 page or 100
Want to see us in action?
Call our Fireman, Tim Macchi, to receive a personalized demo.
P: (617) 941-1158E: [email protected]
Q&A
