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Mark Outhwaite, Director of Healthcare over Internet Protocol, offers his thoughts on Web 2.0, Health 2.0 and the Personal Health Record in England.
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Healthcare over Internet Protocol
2009 HoIP CICHealth without boundaries
Web 2.0, Health 2.0 and the Personal Health
Record in England - so what?
Mark Outhwaite
Director HOIP
Community Interest Company
This presentation includes links to internet content on the BBC site and YouTube
Health 2.0 – something to wake up to..
Health 2.0 – a state of mind
AntibodiesOpportunitiesRisk averse
Users decide if risks are worth
the benefitInformation from
‘authoritative’ sources only
Fast deployment
Privacy and security
paramount
Rapid lifecycles – perpetual
betaDistrust of non
professional data
Small scale but extended reach
Different time space
continuum
Not constrained by
organisational boundaries
Partnership but on
professional’s terms
Supports multiple lateral
connectionsDo not trust
user
User self-segments to
multiple peer groups
Data mind set is ‘control’ at all
costs
Rapid adoption and spread
Slow adoption and spread
Open standards promote
innovation
Evidence must be peer
reviewed
User defined by their condition
or illness
Extends reach of the
disruptive innovator
Self-regulating
Clinician as expert peer or
moderator
Wisdom of crowds brought to wicked issues
Centrally controlled
Centrally enabled but user-driven
But there are some influential minds
• The third revolution is different - everyone’s involved and it’s everywhere, it’s adaptable, it’s pervasive, it’s inclusive and convergent.............. The third industrial (and therefore, healthcare) revolution is driven by citizens, IT and knowledge. Professionals are by and large two decades off the zeitgeist and this is not restricted to healthcare, it’s seen across all professions.
• In the past we’ve given knowledge to clinicians who’ve then passed it on to patients, now our principles are that we give knowledge to patients and give them the opportunity to discuss it with clinicians. What is the best structure for financing and organising healthcare in 21C? - it doesn’t matter - you just have to decide how much to spend, how to allocate it and maximise use of resources. We should be thinking systems rather than structures, recognising the network that runs alongside every bureaucracy is responsible for innovation’.
• Sir Muir Gray – Chief Knowledge Officer
Health 2.0 – hype or something else?
Health 2.0 in market and insurance based healthcare systems
Health 2.0 in state-funded healthcare systems
The health ‘pyramid’
Well controlled condition
Partly controlled
single condition
Multiple/
Complex
conditions
Healthy Population
The individual through their lifetime is likely to have a journey that passes through each or some of these zones. Throughout this journey a wealth of information and data is available about the individual. Increasingly individuals will be able access and store the data about themselves in one place and choose how they wish to share it. The opportunity is to provide high-value added services that whilst respecting privacy and confidentiality provide significant health and lifestyle benefits – delaying the transit through the pyramid.
2007 HoIP CIC
The
heal
th jo
urne
y th
roug
h lif
e
Prevention
HoIP opportunity model
Individual health journey
Throughout the life of an individual there will be a range of factors that influence health and impact lifestyle. Increasingly individuals have an expectation that health issues do not constrain lifestyle even though lifestyle choices can impact health.
2007 HoIP CIC
HoIP opportunity model
Individual health journey
The personal record (longitudinal data about the individual): Inferred data (socio/demographics), lifestyle data (what I bought at Tesco), health
encounter records, monitoring device data. Storage in one or many locations.
Increasing amounts of personal data are held digitally providing a longitudinal data trail describing lifestyle and health. Encounter records with health services, data provided from monitoring devices, lifestyle data such as purchasing patterns of consumables and foods and socio demographic data.
Key
Core HoIP activity areas
HoIP tools will influence pace
2007 HoIP CIC
HOIP Opportunity:Generating awareness, market
research, consumer engagement
HoIP opportunity model
Individual health journey
Data aggregation/exposure - the data that an individual chooses to ‘expose’ to different tools and analytics
The personal record (longitudinal data about the individual): Inferred data (socio/demographics), lifestyle data (what I bought at Tesco), health
encounter records, monitoring device data. Storage in one or many locations.
HOIP Opportunity:Scoring mechanisms indicating
predictive power of shared information
Personal data is held in many different locations – individuals will be able to choose from a range of technologies to aggregate this data physically or virtually (ie agents that monitor online food shopping). Individuals will be able to choose which data to expose/share. Data can be exposed for analysis and feedback to the individual. Individuals can also share pseudonymised data to improve the predictive power of the tools and may be rewarded for contributing in this way.
Key
Core HoIP activity areas
HoIP tools will influence pace
2007 HoIP CIC
HoIP opportunity model
Individual health journey
Data aggregation/exposure - the data that an individual chooses to ‘expose’ to different tools and analytics
The personal record (longitudinal data about the individual): Inferred data (socio/demographics), lifestyle data (what I bought at Tesco), health
encounter records, monitoring device data. Storage in one or many locations.
Data analysis, interpretation and inference – the tools for inferring what pathways, risk, information and communities
are most relevant to the individual at that point in time
HOIP Opportunity:Analytical engines; exposure
and sharing protocols
A core component for delivering a value-added service for individuals will be the ‘engine’ that analyses the shared data and then compares it with the individual’s exposed data to provide predictive analytics.
Key
Core HoIP activity areas
HoIP tools will influence pace
2007 HoIP CIC
HoIP opportunity model
Individual health journey
Data aggregation/exposure - the data that an individual chooses to ‘expose’ to different tools and analytics
The personal record (longitudinal data about the individual): Inferred data (socio/demographics), lifestyle data (what I bought at Tesco), health
encounter records, monitoring device data. Storage in one or many locations.
Data analysis, interpretation and inference – the tools for inferring what pathways, risk, information and communities
are most relevant to the individual at that point in time
HOIP Opportunity: Web 3.0 services, open standards for plug-ins to
analytical engine to support community generated solutions.
The latest research and practice in social networking supported by Web 3.0 technologies. Emphasis on user led community generation, peer support networks, expert clinical moderation.
Information, advice, feedback tools, communities, social networks, resources
Key
Core HoIP activity areas
HoIP tools will influence pace
2007 HoIP CIC
HoIP opportunity model
Individual health journey
Data aggregation/exposure - the data that an individual chooses to ‘expose’ to different tools and analytics
The personal record (longitudinal data about the individual): Inferred data (socio/demographics), lifestyle data (what I bought at Tesco), health
encounter records, monitoring device data. Storage in one or many locations.
Data analysis, interpretation and inference – the tools for inferring what pathways, risk, information and communities
are most relevant to the individual at that point in time
Information, advice, feedback tools, communities, social networks, resources
HOIP Opportunity: Health without boundaries –
expertise location, clinical expert moderation of
communities, diagnostic and treatment inference engines
Clinical and care professionals are able to access exposed data as part of their diagnostic, treatment and care roles and use tools to support diagnosis, treatment and monitoring. Also shared data provides opportunities for research and disease surveillance.
Professional care and interventions – face to face and remotely (clinical etc)
Key
Core HoIP activity areas
HoIP tools will influence pace
2007 HoIP CIC
The England PHR – a misnomer
• The Personal Healthcare Encounter Record (PHER) – a detailed longitudinal record of the outcomes of encounters with healthcare professionals and healthcare institutions. This will comprise largely clinically coded information (and by coding we mean both technical coding such as SNOMED, READ, ICD and OPCS and the jargon based code of clinical language and terminology including the recorded observations and comments of the clinicians in contact with the patient).
• The Personal Health Record (PHR) – a record comprising the Personal Healthcare Encounter Record and a much wider range of personal health, social, demographic, financial, economic, family and social-network based data, information and knowledge resources.
HealthSpace is not a PHR (yet)…..
What is a Health 2.0 health record?
How many patients really want access to the detail in this
record?
Highly secure clinical encounter record derived from EPR/SCR – not modifiable (but annotatable) by patient and viewable only by authorised clinician and patient
What is a Health 2.0 health record?
How is the patient or carer
really expected to make any form of sense of all this
data?
Secure added-value trusted data provider level – accessible to clinicians when authorised by patient. Elements accessible to trusted providers and carers as authorised by patient
What is a Health 2.0 health record?
Wider layer providing contributory, contextual information for value-added health and well-being services.
Even more messy and
complicated. How do we see the wood from
the trees?
AI driven analysis and contextual search and synthesis powering all three layers to provide support to clinician, patient and authorised carers. APIs power a range of value added applications. Moving to Health 3.0
© HOIP CIC 2008
What is a Health 2.0 health record?
Of course it does not need to be monolithic
So what do we think are the ‘interesting’ issues?
• The need to develop new models of commissioning and delivering research that can keep pace
• Patient/user perceptions of risk and benefit• Wisdom of crowds – peer advice and support and user led innovation• The impact of Web 2.0 on the reach of the disruptive clinical innovator• The new roles of clinicians in this environment• Accreditation models – ‘Trusted’ Partners• Self-regulation in social networking and peer environments• Public health - predictive markets and surveillance• Medical research and the PHR• Creating the conditions for innovation• The use of AI to make sense of it all
Health 2.0 – thriving on the edge of chaos
Ralph Stacey – Stacey Matrix
The zone where Web 2.0 and
Health 2.0 thrives
Daddy – where did all the money go to?
Where did the money go?
Where did the money go?
Where did the money go?
Sharp transition into edge of chaos - the opportunity for Health 2.0 and web 2.0
Where the money really went?
Perils of web 2.0