DOCTOR, SHOULD I BE WORRIED?When it comes to health scares, is there a discrepancy between perceptions of healthcare professionals and the general public? What kind of affect do pandemics have on people’s daily lives? And how can the media and governments

improve their communication about health scares to the general public? Through an internal study of 2,000 members of the general public and 600 General Practitioners in the U.S. and the U.K., Research Now® seeks to find out the answers.

THE WHO AND THE WHAT

WHICH SCARES ARE THE SCARIEST?

. . . . . . . . . . . . . . . . . .

1000300

1000300

. . . . . . . . . . . . . . . . . . 1000

300

people who participated from the U.S.

people who participated from the U.K.

General Practitioners who participated from the U.S.

General Practitioners who participated from the U.K.

(THE CHEMICAL FOUND IN PLASTIC PRODUCTS LIKE BOTTLES) THE BUBONIC PLAGUE 11

health scares included in the

study.

of the general public are most concerned with BPA chemicals in plastic bottles

of healthcare professionals, who are most concerned with lead paint on toys

of the general public agree that concerns about trans-fats affect their daily routine

of the general public agree that concerns about BPA chemicals affect their daily routine

CONFLICTING CONFIDENCES SICK OF ALL THE SICKNESS?

of the general public trust the MEDIA to keep them well informed during health scares

healthcare professionals agreed that the GOVERNMENT kept them well informed regarding health scares

of healthcare professionals agreed that the MEDIA kept them well informed regarding health scares

of the general public trust the GOVERNMENT to keep them well informed during health scares16%

MOST IMPACTFUL

MOST IMPACTFULCONCERNED

CONCERNED

general public healthcare professionals

10 years since the first of three health scare pandemics included in the survey occurred,

and still no sign of either the general public or healthcare professionals getting ‘sick’ of

hearing about it.

?

© 2014 Research Now, Inc. All rights reserved

(AS A CAUSE OF BRAIN TUMORS)

? ?

LEAD PAINT FOUND ON TOYS ANTHRAX TRANS-FATS BPA SWINE FLU HORMONE REPLACEMENT THERAPY SARS MOBILE PHONES AIDS BIRD FLU {