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AIESEC Global Expansion Drivers
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Expansion Drivers
10 steps towards success
This ppt has explanation and examples of every driver in the comments below
Steps before starting an expansion
1. Have a vision for your expansion that would push you and your team to work everyday and that will help you filter different activities.
e.g. Being the fastest or strongest expansion in the network or being the first expansion to achieve
100 GCDP exchanges in 1 year.
2. Under this vision have a purpose behind it:e.g. I want to achieve this vision to position my country in the network and/or to prove to the world that a small entity can still have a huge impact
and/ or to prove that you can do something that seems Impossible to everyone.
3. Decide on your focus programme that will help you be financially sustainable e.g. OGCDP or IGIP, etc…
4. As the expansion manager you are the face of the organization and it’s very important that your VPs & members trust you and see you as a role model for commitment & for achieving the impossible and achieving your vision. They get their motivation from you and a big reason for their commitment & performance is usually you.
5. You need to focus on team building because that’s what will make your team stay regardless of the challenges faced.
6. Have a team structure focused on delivery of MoS. E.g. VP IGCDP, OGCDP instead of VP F or BD etc..
Driver 1: Utilize online platforms to
increase recruitment results for ELD
programs
Actions• Promote recruitment on social media networks
and official website• Capitalize on physical channels that are
accessible to you easily.
Indicators• Number of views & followers on social media
platforms• Number of people recruited through website
Driver 2: Ensure financial sustainability by
generating operational revenues from our
exchange programmes
Actions• Focus on selling the most relevant exchange
programme, according to the reality. E.g. OGCDP; instead of focusing on partnering for ER.
Indicators• Percentage of revenue coming from the targeted
program• % growth in the targeted programme
Driver 3: Position AIESEC
externally for market penetration
Actions• Focus on delivering quality experiences to
showcase the impact created by the AIESEC experience.
• Increase visibility of AIESEC in community through media and youth organizations’ partnershipsIndicators
• Percentage of people joining programmes through referrals
• Number of media appearances• Number of partnerships with relevant
organizations
Driver 4: Actively promote country’s brand
to the global network to increase visibility
and cooperation with other entities
Actions• Establish a country brand in the AIESEC
network• Have a strong physical and virtual presence in
the networkIndicators• Number of international conferences attended • Number of people in the network who knows
about your expansion updates• Number of updates you post on social media &
emails to MCPs
Driver 5: Drive operations using a
bottom-up strategy
Actions• Start operationally instead of strategically as an
expansion team and start LC functions as quickly as possible
• Once strong local capacity is developed, the expansion team can evolve to a more strategic role.
• Create fast-tracked leadership experiencesIndicators• Percentage of members directly led by
expansion team in the first 6 months (should be 100%)
Driver 6: Utilize the strengths of the
global network for the local reality.
Actions• Adopt GCPs from the network and implement
them into the local reality• Import international experience and talent
through CEEDers, interns, and facilitators
Indicators• Number of GCPs successfully implemented• Number of international conferences attended• Number of incoming CEEDs, interns,
international FACIs
Driver 7: Empower local talent in order to
create a sustainable leadership pipeline &
create culture
Actions• Have locals on the MC expansion team• Build a strong AIESEC culture in the entity• Involve members in organizational decision
making Indicators• Percentage of local members attending
conferences• Percentage of local students on the MC
expansion team (min. 1)
Driver 8: Drive organizational behaviors
that create and/or increase accountability
and governance.
Actions• Create a strong relationship with the
government • Establish a Board of Advisors
Indicators• Number of government supporters• Number of people on BoA
Driver 9: Establish long-term
partnerships for sustainability and
operational efficiency
Actions• Integrate AIESEC into universities to facilitate
running the ELD programs. (i.e. Being a club or activity on campus)
• Establish cooperation with existing students/youth organisations
Indicators• Number of universities and/or faculties in which
AIESEC is present
Driver 10: Strengthen the organization
with legal and financial knowledge on
member and advisory level
Actions• Having professional legal advisory• Recruit members with legal and finance
background
Indicators• Yes or no
Now Go &Expand!