Gary april 11 2012 priester conference

Priester ConferenceApril 11, 2012

Tackling a Winnable Battle: Partners for Oral Health

Know more. Do more. Live healthier.

Problem

“silent epidemic of oral diseases is affecting our most vulnerable citizens—poor children, the elderly, and many members of racial and ethnic minority groups.” Surgeon General David Satcher, May 2000


Dental decay is the single most common chronic disease of childhood

Over 16 million children suffer from untreated tooth decay

It is 5 X more prevalent than asthma in kidsIt is 7 X more common than hay fever in kids


• Poor kids suffer twice as much dental disease as affluent kids

• Rural areas have more difficulty accessing dental care

• Minority children suffer significantly more dental disease


• It impacts a child’s ability to learn, to develop self esteem, speak properly

• 51 million school hours are lost annually due to dental problems

• The mouth is the gateway to a person’s overall health, and an unhealthy mouth can be linked to obesity, diabetes and even heart disease.

• Unhealthy children become unhealthy adults


Solution

Use nationwide consumer advertising to reach our targeted groups


Healthier children who cangrow, learn and play.

Partnership for Healthy Mouths, Healthy Lives



• 34 groups!!

• Purpose:

Improve children’s oral health so that they can develop into healthy, productive adults

Members include:• Academy of General Dentistry• American Academy of Oral and

Maxillofacial Pathology• American Academy of Pediatrics• American Academy of Pediatric

Dentistry• American Academy of

Periodontology • American Association for Dental

Research• American Association of

Endodontists• American Association of Oral and

Maxillofacial Surgeons • American Association of

Orthodontists• American Association of Public

Health Dentistry• American Association of Women

Dentists• American College of

Prosthodontists• American Dental Association• American Dental Education

Association

• American Dental Hygienists’ Association

• Association of State Territorial Dental Directors

• California Dental Association• Children’s Dental Health Project• Dental Trade Alliance Foundation• Hispanic Dental Association• Medicaid SCHIP Dental

Association• National Children’s Oral Health

Foundation• National Dental Association• National Network for Oral Health

Access• Oral Health America• Organization for Safety, Asepsis

and Prevention• Society of American Indian

Dentists• US Dept of Health and Human

Services Office of Minority Health

The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies. The private, non-profit organization is known for such iconic advertising campaigns as Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s “Take A Bite Out Of Crime.”

Campaign

The goal is to improve children’s oral health

• Raise awareness of parents and caregivers

• Provide oral health education to parents and caregivers

• Enable parents and caregivers to take control and modify behaviors through simple low cost preventive strategies– Get children preventive care and needed treatment– Increase utilization of the care safety net, volunteer

and school based efforts and care provided by coalition members

Message

Take charge of your child’s oral health

Mouth problems can be prevented

Your child will

• Feel better and avoid pain

• Have better self esteem

• Learn better

• Better nutrition

• Be healthier overall

Every child deserves a healthy smile



Active Participation and Campaign Promotion

• Membership for non-profits and governmental groups

• Incorporate Campaign’s message into Member’s marketing materials, including advertising, packaging, websites, public relations materials, direct mail and ancillary communications programs


Active Participation and Campaign Promotion

• Engage and encourage Member’s clients, members, constituents, stakeholders, sponsors and other affiliated entities to support the Campaign and Coalition efforts, including distribution of campaign materials and messages.

Thank You

Information:[email protected]

Health & Medicine

Gary april 11 2012 priester conference