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Fabio Gratton, Co-founder and Chief Innovation Officer of Ignite Health, presents in Pecha Kucha style at Kru Research's 2011 ePatient Connections conference in Philadelphia. To watch a video of the presentation go to http://www.youtube.com/watch?v=HZ9ZongmNvk
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I love you Pecha Kucha!
You cheating bastard!
ePatient Connections | Philadelphia, PA | Sept 21, 2011
1. “GAMIFICATION”| 2. MECHANICS | 3. FRAMEWORK
Shred diabetes
Breathe easier w/Cystic Fibrosis
Fight iron overload
Blast cancer and learn
Nike+ FitBit
HealthMonth
Health
Seeke
r
Zamzee
A pedal-powered vending machine?
Why didn’t I think of that?!?!
ActivateDrinks.com
Because you’re too busy with your stupid video
games, moron!
Puzzle-loving Gamers Solve One of Science’s Biggest
Riddles in 10 Days!
Fold.it
Competitive social interaction is a strong
driving force.
Achievements Appointment Dynamics
Behavioral Momentum
Blissful Productivity
Bonuses
Combos CommunityCollaboration
Countdown Discovery Epic Meaning Free Lunch
Progression Quest RewardSchedules
Status UrgentOptimism
Virality
Infinite Gameplay
Levels Loss Aversion Lottery Ownership Points
Cascading Information Theory
Gam
ifica
tion.o
rgG
am
ifica
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Game Mechanics
Source: Gamification.org Wiki
Gamification
The application of game mechanics and game-thinking in non-game environments to increase fun and engagement.
Rule-based systems that facilitate, motivate, and encourage users to explore and learn the properties of their possibility space through the use of feedback mechanisms.
Countdown Dynamics
ProgressWars.comThe ultimate game of being better
than all your friends at filling progress bars
“Reality doesn’t motivate us effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.
Reality, compared to games, is broken.”
Jane McGonical, author of REALITY IS BROKEN (2011),
speaks at TED 3/11
Reality: Worst Game Ever
Player on the verge of
an EPIC WIN
Experience | Purpose | Incentive | Catharsis
Introducing…
a health gaming model
Create an experience set in a engaging environment
experience
Ensure players progress with w/plan & purpose
purpose
integrate incentives to drive increased involvement & interaction
incentive
Deliver cathartic moments on a continuous course of escalating challenges
catharsis
Let’s Myagi the world
@SKYPEN | IGNITE HEALTH | THANK YOU!
It w
ill t
hank
you
late
r