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Mobile Health Games and Analytics presented on 06/12/12 at Games for Health Conference in Boston
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Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]
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Change is Fast and Furious
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Ubiquitous Mobile Social Gaming
© 2012 - All rights reserved. Source: Flurry Analytics, Dec 2011
Exploding Demand for Mobile Social GamesUS Mobile App Consumption, Time Spent per Category
49%30%
8%6%7%
Games
Social Networking
Other
News
Entertainment
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Why Mobile Health Games Now?
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Health Care & Games:Who Cares and Why?
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Games, Gamification and Game Mechanics
GameMechanics
Human Desires
Reward Status Achievement Self Expression Competition Altruism
Points
Levels
Challenges
Virtual Goods
Leaderboards
Gifting & Charity
The red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects.
Source: Bunchball
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Lumosity Demo
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Keas Demo
• http://keas.com/tour/
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Behavior Change Needed
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Hierarchy of Needs1943 - Maslow 2011 - ?
Internet Mobile Phone
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BJ Fogg on Behavior Change
Source: Fogg Behavior Model
AbilityHard to Do Easy to Do
Motivation
Low Motivation
High Motivation
TriggersSucceed Here
TriggersFail Here
B=MATat the same moment
Activation Threshold
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The Influence of Social Networks and Data
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The Eatery
• http://vimeo.com/31231250
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An Emerging Ecosystem of Players
SELF-HELP CONSUMER WELLNESS
EMPLOYEE WELLNESS
BRAIN GAMES
DISEASE MANAGEMENT
MEDADHERENCE
ADDICTION RELAPSE
W E L L N E S S
C H R O N I C D I S E A S E
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One Recipe for Engagement
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OneHealth Demo
• http://www.onehealth.com/tour/
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Early Days of User Data Analytics
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Where’s the Money?
Number of app downloads
Source: Juniper Research
Sales of apps
Source: research2guidance
Investment in mobile health
Source: mobihealthnews
Expressed in millions:
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What’s Next MOBILE HEALTHGAMES
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Thrive Demo
• http://www.thriveresearch.com/
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What’s Working
• Demos
• The Eatery in health and wellness• RallyOn and Keas in corporate wellness • Lumosity in brain games• OneHealth in chronic disease
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The Goal Engaging Patients and Providers
