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Nutrition Games
Where Things Stand Today
Catherine Frederico, MS RD LDN
Registered Dietitian
Adjunct Professor
App Designer / Developer
@Nutritionvision
What I’m Playing...What I’m Playing...
Food Focus Mix & Max Cooking Mama BejeweledPeggle
Osmos
http://synthesio.com/corporate/2010/social-media-monitoring-best-practices/the-10-most-popular-topics-on-the-web/
2010 Games for Health
Last Year at G4H
• Debra Lieberman, PhD
• HealthGamesResearch.org
• Beyond “Catch the Fruit:”
A Short Survey of Nutrition Games
July 2010Portland, ME Nutrition Summit
Summit Goals
• Brainstorm with mix of industry experts
• Discuss state of nutrition games• Identify current games & attributes• Identify gaps and barriers
• Develop wish list for more & better games
G4H Nutrition Playbook
G4H Nutrition Playbook
• Purpose• History • Databases• Architecture• Standards• Comparisons• Opportunities• Barriers
G4H Nutrition Playbook
• Research• Costs• Needs• Resources• Call to Arms
History
• 1996 Dreamworks -
Someone’s in the Kitchen
• 2002 National Dairy Council - Monster Nutrition
History 2003
• KidsGameHouse.com - Catch the Fruit
• MSU - Fantastic Food Challenge
• Baylor - Squire’s Quest
History 2004
• Games for Health - first conference
History 2005
• MyPyramid.gov - Blast Off
• NMSU - Nutrition Decision
• NMSU - Food Detectives
History 2006
• www.Playnormous.com
History 2007
• HealthGamesResearch.org -
21 projects
History 2008
• www.NourishInteractive.com
History 2010
• USDA/IGDA - Nutrition Game Jam
• Let’s Move - Apps for Health Kids
• Games for Health - Nutrition Summit
• Apps by RDs - Chow and Chatter - My ‘lil Coach
History 2011
• Games for Health - First Nutrition Section
• Frederico Arts LLC - Food Focus: Fruits App
• Max on Snax - Mix and Max Memory
• Cooking Magazine - iCookbook
Where are the Tech Games?
• Websites
• iPods, iPhones, iPads
• Smartphones
• Game consoles-Wii
Databases
• Health Games Research - 76+ www.HealthGamesResearch.org
• Michigan State Universityhttp://seriousgames.msu.edu/games.php
• Worcester Polytechnical Institutehttp://web.cs.wpi.edu/~rich/courses/imgd404x-c11
Databases
• Game Jam!
• www.healthgameschallenge.org
• Let’s Move Campaign - 61
• www.letsmove.gov
• www.appsforhealthykids.com
www.HealthGamesResearch.org
• Conferences & events - 73
• Games - 336– Nutrition - 76
• Organizations - 526
• Publications - 410
• Resources - 2
Who Is Developing?
• Private nutrition education firms
• Government
• Colleges and universities
• Food boards
• Health organizations
• Food companies
Private Ventures
• Nerdel• Playnormous• Nourish Interactive• FoodnMe• Fitter Critters• Creature 101
Nerdel
Playnormous
Smash Your Food
www.foodnme.com/smash-your-food
Fitter Critters
Creature 101
Kidscom
Max on Snax
• www.MaxonSnax.com
• Mix and Max Memory
Social Sites
• Togetherville
• Facebook– Farmville– Café World– Restaurant City, Chef Jamie Oliver 2011
MyPyramid.gov
Blast Off
www.mypyramid.gov/kids/kids_game.html
CDC www.BAM.gov
EPA
www.epa.gov/safewater/kids/flash/flash_matching.html
ADA
www.eatright.org/NNM/content.aspx?id=5334
Cooking MamaWii and iPhone app
• Stir
• Chop
• Peel
• 75 recipes
iPod Touch and iPhone
• Fruit Ninja• Food Focus• Eat This, Not That• Okinawa• Fruit • Fruit House• Diet Defense
Let’s Play Eat This Not That
• Book Series app
• David Zinczenko
• 5 game apps
Architecture - Extrinsic
• Flow- magic, fun, story, challenge, skill• Original, but familiar• Substance, content• Hook• Art• Reward • Sound • Gameplay, re-playability
www.HealthGamers.com
Architecture - Intrinsic
Urgent optimism
Positive empowerment
Self motivation
Productive challenge
Social bonds
Accomplishment, meaning
Jane McGonigal, Reality is Broken
Architecture - Lieberman
“Behavior change, not just knowledge gain”
Avatar research review
Architecture -Sawyer
“Think globally. Make games that reach as many people as you can.”
Archimage.com 2011
Behavior Theory
• Stages of Change
• Health Belief
• Theory of Planned Behavior
• Theory of Trying
• Self efficacy
Community Nutrition in Action, Boyle & Holben
Behavior Theory
• 3% of studies mention theory
• Schon- action reflection
• Kolb
• Benner-effects of previous experience
• Kirkpatrick
Eric Bauman, PhD
Tools• Sensors• Diaries & Logs• EHR connection• Photography• Share• GPS• Accelerometer• Camera• Voice recorder
Tools• Wolframalpha• Google Goggles• Simulation software• Barcode readers
Standards
• Evidence based practice• Safe• Age appropriate• Gender appropriate• Fun• Effective• Reach
ComparisonsShort Play Long Play
Short lifespan Eat This, Not That
Fuel Up to Play 60
Food Focus
Playnormous.com
Mix & Max
Cooking Mama
Long lifespan Café World
Creature 101
Fitter Critters
MeYouHealth.com
SCVNGR.com
Foodie Hunts
ComparisonsFood choice
Food content
Shop Cook
wellness FFF
Fitter Critter,
Creature 101
Eat This, Not That
Cooking mama
disease
pregnant
infants
toddlers
preschool Max
tweens Lunch Crunch
Creature 101adolescents
ComparisonsCalorie spent
Food swaps
Sodium
Calcium
wellness Wii fit
Monumental
Eat This, Not That
disease
pregnant
infants
toddlers
preschool CMU- Fred Rogers
tweens
adolescents
ComparisonsTriggers Health Ed Nutr
assessJunkfood
wellness Wii fit
Monumental
Eat This, Not That
disease My ‘lil Coach Nanoswarm
Escape Diab
Coke, BK, Oreos, McD
pregnant
infants
toddlers
preschool CMU- Fred Rogers
tweens
adolescents
Opportunities
• Wellness & prevention• Disease education & management• Professional education• Patient education• Various ages & genders• Nutrition assessment• Cultural diets
Opportunities
• Gardening• Shopping• Cooking• Community challenges• Local, state, national, global• Schools• Businesses• Telemedicine• Sensors
Barriers
• Costs• Time• Nutrition is complex• Research evidence• Various platforms• Finding talent• Software
New Tech
Research
• Cornell - http://idl.cornell.edu • MIT- www.educationarcade.org • USC - Trainer, #1 game www.davidvillatoro.com/games/trainer • UCSB - www.healthgamesresearch.org • NMSU- www.learninggameslab.org • MSU - www.seriousgames.msu.edu • Carnegie Mellon - entertainment lab
Research
• Harvard• Northeastern• U Wisconsin• Baylor• Columbia• East Carolina U• Yale• Penn State• Arizona State
Costs• Some government funding• Some private funding• Some insurance companies• Other countries???• Alliances - NGO & private• SNAP ed• Product sponsors• Ads• Curriculum • Research project
Who is Paying?
Government• NIH/SBIR grants• Military• CDC• USDA• DHHS• EPA
Who is Paying?
Foundations
• RWJF
• Joan Cooney Ganz
Who is Paying?
Food Boards
• Produce for Better Health
• National Dairy Council
Needs• Spread the word• Standards • More quality research
– Monetize– Donate
• More sensor technology• Platforms standardized• Reach globally• Fill the topic gaps• Databases
– Student help, colleges– VC
Resources
• G4H Nutrition Playbook
• Speakers
• Standard ppt
• Bibliography
If I Had a Magic Wand
• Work would be play
• Learn through games
• Nutrition games in every language
• On every platform
• To solve every nutrition problem
• Around the world
Let the nutrition games
begin!
