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FOLLOW ME – Using Twitter (and Technology) to Save Lives
“In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest “blockbuster” drug that has yet to be discovered (and might never be).”
- Jonathan Richman
IN 2006: Twitter was founded and the 140 character message aka “the Tweet” was introduced to the world.
TODAY:
•500 million tweets per day
•60 million Facebook status updates per day
•16.7 billion messages per day
Technology has changed how we communicate and process information.
Brevity Produces Insight.
CHALLENGE:Signal vs. Noise
If we can successfully filter data, platforms can change behavior.
TechnologyEducationOpportunity+____________Change
Change can be…
Immediate, or…
long term.
Immediate a.k.a. Real-timeLeigh Fazzina’s Story
http://www.firedepartment.mobi/
Long-term: We can tackle systematic healthcare problems
Pharma’s biggest long term problem is compliance (how can we get patients to take their medicine).
Patients who do not take their medications as prescribed by their doctors cost the U.S. health care system an estimated $290 billion in avoidable medical spending every year. One third to one half of all patients do not take their medications properly. Mortality rates among patients who did not adhere to their medications were nearly double the rates of those who took their medications as prescribed. -New England Healthcare Institute Report “Thinking Outside the Pillbox”, August 2009
http://www.nehi.net/news/press_releases/110/nehi_research_shows_patient_medication_nonadherence_costs_health_care_system_290_billion_annually
Fear doesn’t work.
We need to empower patients through…
Technology + Education + Opportunity
Examples of Empowerment:•E-Patient Communities•Pill Bottle Alarm•Fair Balance Redesign
The real-time web changes consumer expectations:
18 months could be 18 years
i
Technology can address regulatory concerns•Cmp.ly•Semantic Filtration
Technology can address regulatory concerns•Semantic Filtration
S u z a n n e P Latisse is a great product. I used it on a bare patch on my eyebrow and it worked on that too!
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A L E RT !
Technology can address regulatory concerns•Semantic Filtration (actual filed patent)
Design tools that incorporateT+E+O
and promote change
CHALLENGE:
What’s next?
DJ EdgertonCo-founder & CEOZemogaE-MAIL: [email protected]: @zemoga @wiltonboundWEBSITE: www.zemoga.comBLOGS: www.frombogotawithlove.com www.pixelsandpills.com
