Energy Drinks

Done by : Mohammed A Qazzaz

• Energy drinks are non-alcoholic beverages

containing caffeine in combination with other

presumed ‘energy enhancing’ ingredients that

act as stimulants

Various forms of energy drinks have been around since at least 1900, but they really began to rise to

popularity in the 1960s, primarily in Japan and other Asian countries. By the mid-1990s,energy drinks

had reached the United States and Europe, where they became immensely popular. Most energy drinks

are marketed at young people, with advertising campaigns which focus on this age group

History of Energy Drinks

1962 , in Japan >>> Taisho >>>>

Lipovitan D contains taurine, the same ingredient found in many of today's energy drinks.For employees work hard well into the night

1980 in USA >>> Jolt cola

a lot of added sugar and caffeine

1997 >>> RED bull

one of the first energy drinks on the North American scene post-Jolt, from an originally small Thai producer

Types of energy drinks

Red BullMonsterFull ThrottleAmp SparkRock StarRedlineXS 5-hours

Target Population

• Originally:- Athletes

• Currently:

-Teenagers and young adults

- College student

- Overworked individuals

- Hip hop crowd6

What’s in Energy Drinks?

• Common ingredients;- Caffeine- Ginseng- Taurine- Bitter orange

- Glucose

• Additional ingredients;- Acidity Regulators - Vitamins (Niacin, Pantothenic Acid, B6, B12)

- Flavorings- Colours (Caramel, Riboflavin)

Caffeine Gaurana

Ginseng

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Caffeine..

The most common stimulant Most energy drinks contain between 70 and 200 mg.Physiologic effects:

Increase blood pressureIncrease pulseIncrease stomach acid productionFat stores break downdehydrating the body

The most common stimulant, found in coffee, Coke and Mountain Dew. Found in much higher quantities in energy drinks. Most energy drinks contain between 70 and 200 mg. An 8 oz cup of coffee contains 110-150mg for drip, 65-125mg for percolated, and 40-80 mg for instant.

Dr. Pepper gives you 41mg, and a can of Coke provides 34mg. A full can of RockStar has 160mg. Caffeine stimulates the central nervous system giving the body a sense of alertness. It can raise heart rate and blood pressure while dehydrating the body. A lot of people experience side effects above 200mg, which include sleeplessness, heart palpitations, headaches, nausea, and most commonly the jitters.

Taurine..

Taurine is an amino acid that your body naturally produces.

It helps regulate heartbeat, muscle contractions, and

energy levels.

It helps regulate heartbeat, muscle contractions, and energy levels. Usually your body makes enough that you don’t need to supplement. It’s thought, but not proven, that under “stress conditions” like illness, physical exertion, or injury, the body does not create enough and supplements can help.

Taurine might be a “mild inhibitory neurotransmitter”, some studies show it helps with excitable brain states. While this isn’t exactly what we want, maybe it helps level us out so we function better with elevated levels of other stimulants.

Guarana..

It’s more dense in caffeine than coffee beans (3-4% vs

1-2%).Guarana comes from plants in South America.

Amazonians have used it for a long time to increase alertness and energy. It’s more dense in caffeine than coffee beans (3-4% vs 1-2%). It’s not just called “caffeine” because it contains a couple other things: theobromine and theophylline. They’re found in coffees and teas, and are known stimulants. Marketing will sometimes call this one guaranine, as if it’s something different. It’s not.

Ginseng..

•relieves stress, and increase memory.•helps stimulate the hypothalamic and pituitary glands>> secrete adrenal corticotropic hormone.

B-Vitamins..

convert food to energyInclude:

1. Thiamine (B1)2. Riboflavin (B2)3. Niacin (B3) 4. Pyridoxine (B6)

These are essentially the things that help you convert food to energy, like sugar which is found in abundance in energy drinks. The jury’s still out on whether or not they increase energy levels via supplementation. Search the interweb for info on proper dosing of the different vitamins. Common names for B vitamins are insotol, niacin, riboflavin, cyanocobalamin, and pyridoxine hydrochloride.

Ginkgo Biloba..increase concentration and blood

circulation 60 mg is a standard supplementation

dose.L-Carnitine

can take 2-6 grams without worry.Yerba Mate

It is a natural source of caffeineCreatine

naturally obtained by eating meat. supplying energy to the muscles

This ingredient is named after the rare tree it originates from. It is believed to help with memory retention, concentration, circulation, acts as an anti-depressant, and even shows signs of helping people with Alzheimer’s. The German government recognizes it as something that helps with memory loss, concentration, and depression. 60mg is a standard supplementation dose, and you can easily take 240mg. It is advised, however, that most energy drinks do not contain enough ginkgo to be of any benefit. People on anti-depressants shouldn’t take ginkgo and some of the other side effects include blood thinning, nausea, vomiting, diarrhea, headaches, dizziness, heart palpitations, and restlessness.

Sugars..

Glucose is the body’s preferred fuel.

Glucuronolactone..

•A carbohydrate (sugar).•It occurs naturally in the body during the metabolism of glucose in the liver.

Glucose is the body’s preferred fuel. That’s why you get hyper with a lot of sugar. Energy drinks contain a ton of sugar. Therefore, energy. It’s a carbohydrate, and a lot of exercise regiments suggest a good dose of carbs for workouts lasting more than an hour. However, to much sugar intake has been linked to diabetes. See the sugar in energy drinks database for a sortable table of beverage sugar content.

Glucuronolactone (DGL) occurs naturally in the human body as glucose is broken down by the liver. All connective tissue contains this compound. DGL is believed to aid in detoxification, freeing hormones and other chemicals, and the biosynthesis of vitamin C. It is placed in energy drinks because it is believed to help with glycogen depletion by preventing other substances from depleting glycogen supplies in the muscles.

Anti-oxidants..

help your body gracefully recover from the damage of free radicals. Vitamin C is an anti-oxidanthelp fend off illness and prevent cellular damage.

Acai Berryrich in anti-oxidants,

Anti-oxidants are things that help your body gracefully recover from the damage of free radicals. Vitamin C is an anti-oxidant, so claiming that your energy drink has a lot of anti-oxidants is like saying you’re buying really expensive orange juice. But they’re good, they help fend off illness and prevent cellular damage. Vitamins C and E, Vitamin A (aka retinol, beta-carotene), and selenium are all anti-oxidants.

Energy Boost Mental Alertness

Hydration Health & Nutrition

Weight Management

as a refreshment,

Feelings of euphoria

Why they drink as claim!!!???

caffeine It works by blocking the adenosine receptor

“ adenosine makes us naturally drowsy when you are tired”. When the neuron

activity in our brain begins the pituitary gland triggers adrenaline

release in the body.

Taurine >>> augment the stimulant effect of caffeine.

help in replenishing lost energy.

Sugar gives you a quick bump of energy .

However, this boost is short lived because your body will quickly release

insulin to lower the blood sugar level .When this happens, the energy level will

be lowered too

Health Hazard of Energy Drinks

The main health risk associated with consuming these quantities of caffeine is the effect it has on heart rate and blood pressure. With large doses of caffeine, the heart rate can become so accelerated that it may lead to an irregular or quickened heart beat. This can last long after the initial effects of the drink. For people with heart conditions, this can be very dangerous. There have been several reported cases of people dying after drinking energy drinks and exercising heavily, but there is no proof that the drinks were the primary cause.

Increases heart rate , heart palpitations

Electrolyte disturbances (dehydration)

no electrolytes in energy drink Caffeine >>> excrete H2O >>> dilute high concentrations of sugar entering the blood stream >>>dehydration

In addition, energy drinks can lead to dehydration. Caffeine and sugar may provide an energy boost to help perform a task, but they do not provide the necessary hydration. As a result, people drinking energy drinks will feel fine for a while without realizing they are becoming dehydrated. Even worse, they may sweat more burning off all the extra energy. Once the drink wears off, the effects of dehydration can be felt acutely. In extreme cases, dehydration can be fatal.

Energy DrinksCaffeine filledHigh concentration of sugarNo Electrolyte

Sports Drinkswork to maintain fluid balance

Electrolyte concentration.

Provide energy Isotonic

Wight gain & weaken the immune system

The sugar in an energy drink is a large part of the "buzz" that hits once it's consumed. Sugar over stimulates the nervous system, causing people to feel a burst of energy. However, as anyone who has been on a sugar high knows, a crash always follows. The individual then feels worse than before and sometimes has a craving for more sugar. This is a very unhealthy pattern for the body to get into, and it can weaken the immune system.

Irritability Birth defects in pregnant women Nausea, vomiting Insomnia FatigueVomiting in sleep & aspirate the vomit and suffocate, or respiratory depressionTremors

Health Hazard

Anxiety SeizeursPsychomotor agitation Liver ProblemsCaffeine addiction Kidney ProblemsTooth decay Osteoporosis Death

Hidden risk

• In November of 2010, the University of Texas Medical School at Houston reported that energy drinks contain more caffeine than a strong cup of coffee, and that the caffeine combined with other ingredients (sometimes not reported correctly on labels) such as guarana, amino acid taurine, other herbs, vitamins and minerals may interact.

Why is it bad to mix energy drinks and alcohol??

Mixingcaffeine, which is a stimulant, which speeds up the central nervous system

and Alcohol, a depressant, which does the

complete opposite.

Red Bull• Red Bull was banned in

France after the death of eighteen-year-old Irish athlete Ross Cooney, who died as a result of playing a basketball game after consuming four cans of the drink.

• France, Denmark and Norway have banned the drink.

Britain's Committee on Toxicity investigated Red Bull in 2001 and found

that it was safe, but warned pregnant women against it because high caffeine

intake has been linked to a risk of miscarriage .

•A Brazilian study found that those who mix Red Bull with alcohol may be drunker than they think they are - the energy drink may mask the alcohol effect.

RECOMMENDATIONS ON ENERGY DRINKS

ABCL Australian Beverages Council total level of caffeine in energy drinks should be capped at a concentration of 320mg/kg. This is roughly equivalent to that found in a cup of instant coffee.  high levels of caffeine are not suitable for pregnant or lactating women and for people with heart disease.  Pre-teens and adolescents should also limit their intake of energy drinks

In 2008 National Federation of State High School Associations recommended young athletes to:

1. Water & sports drinks >>> rehydration.

2. Energy. Drinks >>>not used for hydration. 3. absence of benefit and the presence of potential

risk associated with energy drinks4. Energy. Drinks >>> not be consumed by athletes

who are dehydrated.

5. not be consumed without prior medical approval, by athletes taking over the counter or prescription medications

How Energy Drinks compared to Tea/Coffee

• Consumed hot; sipped slowly

• Low caffeine content

• Does not contain other artificial and energy-boosting ingredients

• Less expensive

• Consumed cold and sweet; sipped very quickly

• High caffeine content

• Contain other energy-boosting ingredients

• More expensive40

What’s a Better Way to Feel Energized?

Eat wellGet plenty of sleepDrink water to stay hydratedMove it.Drink coffee and/or tea in moderation

Consume nutritious foods Have adequate sleep Reduce work load

Engage in daily exercises Avoid smoking &

limit alcohol

Have a balanced diet

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THANK YOU