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E-rehab’s Internet Marketing Strategy for PT Private Practices David Straight, PT, President of E-rehab will answer: 1. WHY is an Internet marketing strategy so important for PT private practices to take advantage of? 2. WHAT is an Internet marketing strategy by definition? 3. HOW does an Internet marketing work in a step-by-step process? 4. WHAT are the 3 keys to success with Internet marketing 5. WHAT are the 3 most common barriers that practice owners face 6. WHAT one thing can a practice owner do right now to get started on the pathway to success 7. WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in 30 days, 90 days, 1 year?
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WHY YOU NEED AN INTERNET MARKETING STRATEGY FOR YOUR PRIVATE PRACTICE…
David Straight, PTOwner, E-rehab, LLC
www.e-rehab.com
Decreased reimbursement
Increased competition
It’s the way society communicates
It facilitates relationships
Why have an NET Marketing Strategy
Patients and physicians will
always refer friends and clients to the therapist they know,like, and trust.
What is a NET Marketing Strategy? Marketing is defined by the American Marketing Association [AMA]
Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities
Use this awesome multiplier, the Internet, to help us accomplish this goal.
Very time intensive and expensive process.
You must have a SYSTEM.
Why is this so hard?
Consistent Predictable Repeatable
The most Successful Businesses use Systems
Websites – You have 50 Milliseconds
E-mail Newsletter
Dave,
BrandedPersonalized
PaperworkLink
Refer a
friend
Services
Map Link
HIPAAWarnin
g
Signature Physical Address
Unsubscribe
Privacy Notice
- 98% would refer their friends or family
- 96% received treatment from the same physical therapist every visit. - 76% received their first treatment in less than 48 hours
Research your
diagnosis:
Low back
Neck Pain
Shoulder
Hip
Knee
Ankle
Search engines
Social Media-blogs, FB, Twitter
Realize your market wants to communicate with you using the Internet
Make it a system and not a transaction
Find an expert to help you
Three Keys to Success
“It’s too expensive”
“I don’t have time”
“I don’t believe it works”
Three Common Barriers
E-rehab's Advantages
Price Number #1 & only work with
PTPPs
Experience – here every day to help you
Commitment to the Profession
WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in… 30 days - system just about ready
90 days - strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up
1 year - 2-3 new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader
•Contact me Right Now!
•David Straight, PT • 1-800-468-5161 x 1101
• [email protected]• www.e-rehab.com
WHAT one thing can a practice owner do right now to get started on the pathway to success
