Duneze - The Need• The natural way of

evacuation.•  Extensive research

supporting the vast long term advantages of squatting.

• Lack of intervention of authoritative medical professionals in the toilet design process.

•  Explosion of bowel cancer and bowel dysfunction in last 100 years -coinciding with commercialization of the sitting toilet.

Duneze - The Need : Health hazards

• Appendicitis - Virtually unknown in the 18th century. Why does appendix get blocked with fecal matter ?

•  Inflammatory Bowel Disease(IBD).

• Colon Cancer - Virtually unknown in developing nations with squatting cultures.

•  Constipation.•  Diverticulosis.•  Hemorrhoids.•  Prostate Disorders.• Bladder Incontinence

Duneze - The Solution

  • An add on  device facilitating squatting  using existing toilet pedestals.

•  Easy to install and maintain.• Internally powered - no

external power supply required.

• Safe and sturdy to use.• Usable by all age groups.•  Flexible technology allowing

partial and full squats.• Light weight and stylish.

Duneze - The Product

  • Foot operated - No need to touch with hands to adjust positions.

•  Safety - curved edges, no electric or gas power required, stable and does not collide even on standing on the tip.

• Easily replaceable parts.• Light weight, stylish and

easily cleanable.• Height adjustable - singular

device for the entire family.

Duneze - The Patents

• Patents applied for and granted in Australia and USA for a device used for assisting squatting while evacuation 

• Duneze brand name and logo Trademark registered.

 

Duneze - The Competition

• Small scale businesses.• Rigid designs - less

commercial scope as 'near squat' position not possible.

• No established brand with sizable market share.

 

Duneze

Duneze - The Advantage

• The patents.• First Mover.• The science and research.• The design : extensive

product engineering research and developments.

•  The device : working prototypes.

•  Authoritative scientific backing for concept.

• Self funded.

Duneze - The market : children

• Foot support during  toileting .

• Toilet training.• Children naturally squat for

evacuation - so to maintain the healthy habits.

Duneze - The Market : Adults

• Patients with clinical needs related to pelvic health - appendicitis, hemorrhoids, constipation, colon cancer, hiatus hernia, Crohn's disease, colitis, contamination of small intestine, bladder incontinence.

•  Health conscious individuals updated about the health hazards due to sitting and not squatting.

Duneze - The Market :Pregnant females.

•• Reduce the possibility of constipation - considered 'normal' during pregnancy.

•  Preventing hemorrhoids - affecting 50% of pregnant females.

• Squatting fully opens birth canal - developing the flexibility needed for giving birth.

• sitting toilet makes females incapable of prolonged squatting - which is a natural position for giving birth.

 

Duneze - The Market : Target and Size 1

• 350 mn  western toilets in USA.

• 600 Mn  in Europe.• 30 Mn in Australia.•  1.2Mn cases of Colorectal

cancer in US alone.• NZ, Canada and US - highest

rate of incidence of colorectal cancer. Algeria, India and thailand - lowest rate of incidence in the world.

 

Duneze - SWOT

 Strengths• Patents• Research and science.• Prototypes and testing.• First Mover.•  Design and engineering.• Good track record in PR industry with toiletting.

Weakness•  New Concept  - need for concept selling.•  lack of supply chain  and distribution industry

experience.

Opportunities• Pioneers - being a first mover gives the immense

opportunity to build a brand around a cause.• Make the brand a generic name for the product.•  Possibility of institutional, government and

organisational backing for promoting cause.

Threats• Copy Cats.• Larger player establishing stronger distribution and

leveraging efforts of awareness campaigns.

Duneze - The marketing MixProduct : Positioned as a lifestyle healthcare product.

Place : distribution strategy : Mass. 

Promotion : Push for y1-2 and then pull campaigning.

Pricing : Introduction between skimming and mass penetration levels and lowered eventually with increase in awareness

 

Duneze - Forecast - Revenue and Profits

Sales forecast for year 5 : $598Mn

Profit forecast for year 5 : 99.5Mn

Duneze - Forecast : Number of units

Number of Units sold in Y-5 targetted at 6Mn units. Still covering about 1.5% of the overall broad market. 

Duneze - What We Want

• Licence the concept.• Global distribution partner

with strong domain experience.

• A strong medical devices /healthcare industry partner.

Duneze - Better Position. Better Health.

 

Thank you.

Professor Ajay RaneMBBS MSc MD FRCS FRCOG FRANZCOG CU FICOG (Hon)

Professor and Head, Obstetrics and Gynaecology,

Consultant Urogynaecologist,James Cook University,

Townsville, Queensland, AustraliaHon. Treasurer and Board Member,

RANZCOG