2. MediTrafix Are You Digitally Relevant & Engaging
#1 Analytics Installed?
How many visitors to your site?
How much time do they spend on the site?
What pages do they visits?
When do they visit?
What search terms are used?
3. MediTrafix Are You Digitally Relevant & Engaging
#2 Your Page Rank?
Google Page Rank is equal or greater than that of competitive
websites?
Is the Page Rank 5 or greater (O is lowest and 10 is the
highest)?
4. MediTrafix Are You Digitally Relevant & Engaging
#3 Keywords Optimized?
Your organic Keywords reflect your services?
Website & Pages are indexed by Search Engines for your target
Keywords?
Long-tail Keywords present for traffic development
5. MediTrafix Are You Digitally Relevant & Engaging
#4 Sitemap Submitted?
Has an original and regularly updated sitemap been submitted to the
search engines?
Confirmed there are no broken links?
6. MediTrafix Are You Digitally Relevant & Engaging
#5 Search Results?
Majority of your indexed Keywords have first placement in search
results?
Balance of your Keywords have no less than 10th placement in search
result pages?
7. MediTrafix Are You Digitally Relevant & Engaging
#6 Updated Blog?
Do you have a Blog to communicate relevant content to existing and
prospective patients?
Is your Blog updated regularly at least on a weekly
basis?
8. MediTrafix Are You Digitally Relevant & Engaging
#7 Articles & PR?
Article & Press Release program for ongoing fresh website
content
Is the writing creative targeted to prospective patient
demographics?
Submission to Directories?
9. MediTrafix Are You Digitally Relevant & Engaging
#8 Videos?
Do you have engaging videos that explain or inform relevant to
prospective patients?
Has a video specific sitemap been submitted to the major search
engines?
10. MediTrafix Are You Digitally Relevant & Engaging
#9 Foreign Markets?
Are you close to a border with another country or located in a
international visitor city?
Are your Keywords & PPC campaigns optimized for these
locations?
11. MediTrafix Are You Digitally Relevant & Engaging
#10 Language Translation?
Does your website have language translation capabilities?
Do you have pages specifically translated for target ethnic market
patient demographics?
12. MediTrafix Are You Digitally Relevant & Engaging
Conclusions
Any NOs website strategy is not complete
Depending on how many NOs, you are leaving opportunities for your
competition to rank higher & obtain more traffic