Digital Doctors in India

Dr. Neelesh Bhandari MBBS (AFMC), MD (Path) PGP Human Rights

- Chairman, Social Media Committee, Indian Assoc. for Medical Informatics

- CEO, Digital MedCom Solutions

•How Many Doctors in India Online?

•What Indian Doctors Do Online?

•Where Do They Need Help?

•What are the Communication opportunities for Pharma?

•How will e-Doctors evolve down the stream and how can Pharma stay Relevant?

Clinical Practice of 10 years before corporate Experience with Medical eLearning and

Multimedia Content Run India’s Best Healthcare Social Media

Agency (Healthcare Excellence Awards 2012)Training and Product development in Healthcare

Social Media

Presently Chairman, Social Media Committee at Indian Association For Medical Informatics

Mentor at Society for Knowledge and Health Taking “Internet for Physicians” training

workshops for >2 years now Visiting Faculty at IIHMR

First , The Data

How many are there?750,000 Practicing Doctors in India (GOI

Report)

LinkedIn 75,000 Medical Practitioners on LinkedIn

( i.e 10% of all docs in India)

On Facebook

Imp. Websites for most doctorsEmail Provider (hotmail, Gmail, Yahoo or

Rediffmail)Medical News in generalNews within SpecialtyUpcoming Conferences and eventsSocial Networking sites Google

Common Medical Information Portals most visited by Doctors

Medscape PubMed Cochrane Library Trips Database

(You can arrange to receive specific updates by email)

About Medical Literature Online

A lot Of Published Articles. Difficult to keep track Many articles are free full text. Some Articles are Paid * Difficult to access Indian Articles and studies Need simple tools to build personal learning

environment for each physician

Opportunity in Medical Literature!

•Medical Literature Search is second most important online activity of Doctors (after email)

•Physicians are online but not capable of accessing most articles

•Need a simple way where they can get all relevant articles and links in their email inbox

Opportunity in Medical Literature!

Digital Efforts by Pharma Most Pharma Efforts currently Patient

facing.

Very Few Actually cater to Physicians Only.

Only One example in India!

Novartis for OncologistsInternational example

Cipla Docs CiplaMED India

Videos

Gets Good User Details

The Only Sustained Physician centric Pharma digital initiative in India

CiplaMED provides the latest medical news. Clearly demarcated News for Specialists. Good collection of Data. Calendar Of Events eCMEs

Case Study of CiplaMED How is CiplaMED doing at Present?

Where is it going Wrong?

What Can we learn from it?

Lets analyze www.ciplamed.com

Steady Increase in Popularity

www.ciplamed.com

www.ciplamed.com

www.ciplamed.com

Negligible on Social Media

Some Accessibility Issues

What can we learn?Physician communities need sustained effort Create Niche (condition/specialty specific)

communities for Doctors Make it Social Media friendly Make it Interactive for all members Promote Relevant Medical literature Build up your database for future needs

Other Simple digital initiatives Promote Specific Groups or Pages on

Facebook Start Facebook and Twitter accounts to provide

links to latest articles Weekly or Daily eNewsletters to physicians Dedicated Video Channel for Doctors Start a monthly e-Journal or e-Magazine Offer Medical content assistance to Physician

websites

Our Initiatives at Digital MedCom Solutions

Social Media for Continuing medical education Facebook and Twitter Channels for specialties Medical News and articles curation sites for

specialties Daily and Bi-weekly Newsletter for specialties Database of over 40,000 doctors

Reaches 250+ Cardiologists

-1000+ Unique Visitors every Week (mainly India)- 1000+ Twitter Followers- 350+ Facebook Fans- 40% of website traffic is returning visitors- 240-250 Indian Cardiologists receive daily enewsletter- 10% open and 1.5% Click through of enewsletter- Heart Failure and Atrial Arythmias most popular topics

Reaches 750+ Rheumatologists

Digital MedCom SolutionsSimilar specialty specific India Medical 2.0 ecosystems for- Psychiatry- Gynecology- Oncology- Pathology- Neurology- Nephrology, and others are on the way…

Dr. Neelesh Bhandari MBBS (AFMC), MD (Path)

PGP Human RightsChairman, Social Media Committee, Indian Assoc. for Medical Informatics

CEO, Digital Medcom Solutions

Chief Mentor, Society for knowledge and health (RAKSHA)Business Analyst and Marketing lead at Doctors Global Private Limited

Phone: 09352290083