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IMPACT 2016 | 16-21 May| Torres Vedras
8th edition of the Health Promotion Initiative “Mocktails: a fun night without alcohol”
#mocktails2016
PRINCIPLES OF HEALTH PROMOTION Ottawa Charter (WHO 1986)
Process of enabling individuals and communities to increase control over their health reinforcing responsibility and the people’s right to health. Focus on programmes and actions oriented to makings changes in behaviours and risky lifestyles: reckless driving, substances abuse,… STRATEGIES: • Advocate • Enable: access to information, life skills and opportunities for making healthy choices • Mediate: coordinated action by governments, by health and other social and economic
sectors, by nongovernmental and voluntary organization, by local authorities, by industry and by the media.
“Health is a basic human right and is essential for social and economic development. […] It is a process of enabling people to increase control over, and to improve. their health.”
in Jakarta Declaration, 1997
MARIJUANA USE AND PERCEIVED RISK AMONG 12th GRADERS, 1975 TO 2009
50%
Past Year Use 40%
30%
Perceived Risk 20%
10% ’75
’80
’85
’90
’95
’00
’05
Source: The Monitoring the Future study, the University of Michigan
Benchmark | Deeper Social Perception on Risk Diminishes Drug Abuse
SOURCE Kevin A. Sabet Presentation – Russia May 2013
Torres Vedras 24.600 inhabitants
40kms from Lisbon
The Community Problem
16 year olds 29% were drunk in the previous year
22% engaged in binge drinking in the
previous month 14% were drunk in the previous month
(ESPAD, 2011)
18-24 year olds 13,7% school dropout (INE-PORDATA, 2015)
Juvenile Delinquency 2.117 reports in 2015
(Internal Security System, 2015)
Rising in cannabis and alcohol abuse in the municipality
Rising in road accidents and
domestic violence
Lack of prevention plans in school environment
Mocktails Initiative 2009-2016
WHAT IS IT? Health promotion initiative of community engagement based on a mediation strategy fostered by Dianova in partnership with 40 national, regional, and local entities.
FOR WHAT? FOR WHOM? Increase awareness among youngsters and young adults (15-25 years old) for the problematic use of alcohol and drugs and its consequences such as school dropouts, anxiety/depression, and road accidents.
DYNAMICS Engage institutional partners, sponsors, media, educational communities and young adults in a socially responsible initiative.
WHERE? Torres Vedras, May, 2009-2016 WHEN? May, since 2009 to 2016 and beyond
Mocktails 2009-2016
The philosophy behind this health promotion action is to increase awareness without moral prejudice and building relationships based on
proximity and cooperation.
Mocktails 2016
“In 2014 were reported […] 88 situations of child/youngster behaviour affecting their own wellbeing by the use of alcohol, and 123 situations of exposure to behaviour compromising the child’s wellbeing and
development relating to consumption of alcoholic drinks” (SICAD, 2015)
The Prevention Team of Dianova Portugal goes to schools of Torres Vedras to raise awareness among students for a responsible consumption of alcohol, warning for
the negative consequences of its abuse.
Mocktails 2016
“In 2014 were reported 20752 crimes of driving under the influence of alcohol (TAS ≥ 1,2g/l), representing 52% of the total crimes against society and 6% of the total reported crime in 2014 (SICAD, 2015)
The Health Ambassadors from Dianova Portugal approach the locals prompting a civically responsible attitude towards alcohol consumption, aiming to diminish risky
behaviour.
0,0% Citizen Award
60 Tickets for a show at Cine-Teatro Torres Vedras + Red Bull
40 Mocktails Partners
16 INSTITUTIONAL, SPONSORS, AND
MEDIA
8 SCHOOLS
4 RESTAURANTS
12 BARS and
CLUBS
2 MEDIA PARTNERS
ORGANISATION 4 INSTITUTIONAL PARTNERS
40 Mocktails Partners
40 Mocktails Partners
8 SCHOOLS
40 Mocktails Partners
10 SPONSORS
*A APCV is the sponsor of this initiative. UNICER and Sociedade Central Cervejas e Bebidas are responsible for drinks’ distribution and delivery.
*
40 Mocktails Partners
16 LOGISTICS PARTNERS
The Health Ambassadors
102 Night spots’ employees
22 Volunteers
4 PSP officers| 16 GNR officers 2 PC TVD representatives | 2
Wing Girls Red Bull
Promotional Materials
Flyers | Posters | Vouchers | T-shirts | Banners | Headers
Promotional Engagement Materials
Facebook Frame
Promotional Sponsors Engagement Materials
Photo Booth
Media Spread Partners
Media Spread
Websites
Media Spread
Newspapers
Social Media Spread Facebook
Social Media Spread LinkedIn
Social Media Spread Twitter
Direct Impact 2016
2.278 Delivered vouchers for a non-alcoholic
drink
1.160 Students in 8 Schools
4 PSP officers| 16 GNR officers | 2
Protecção Civil TVD representatives
22 volunteers with an open smile and a
lot of energy
40 Partners* e 102
Nightspots’ employees
60 People affected by road safety operations of
PSP/GNR
60 0,0% Citizen Awards
1 (2) Wing Girls Red Bull Team
3.686 PEOPLE
*1 person per partner as minimum indicator
Global Outreach 2009-2016
19.252 Delivered vouchers for a non-alcoholic
drink
7.645 Students in 9 Schools
185 PSP, GNR and Protecção Civil TVD
officers
305 volunteers with an open smile and a
lot of energy
272 Partners* e 681
Nightspots’ employees
588 People affected by road safety operations of
PSP/GNR +
220 0,0% Citizen Awards
7 (18) Wing Girls Red Bul
Team
5.553 Viewers at concerts
and other events associated with this
action
34.659 PEOPLE
*Considerámos 1 Pessoa por Parceiro como indicador mínimo
Positive Behaviour Change through Education and Health Promotion ↓
An effective way for individuals and peers to learn how to behave in order to foster, maintain and/or regain health by informing, educating, and mobilising the
public opinion and engaging the community!
Join us to Inspire Change
Be a Partner or Amabssador in this action
EMBRACE CHANGE
LEARN FROM MISTAKES
HAVE FUN WITHOUT TAKING RISKS
3 Continents| 11 Countries
Network Dianova | Public Affairs Hub Internationally Recognised Commitment
MISSION: to develop actions and programmes to foster Personal Autonomy and Social Development
Dianova Portugal is publicly recognised as Private Social Solidarity Institution, a Public Utility Association and a Non-Governmental
Organisation for Development
Education and Health
Promotion
Addiction Treatment
Socio-professional reinsertion
Psychosocial support
Training & Qualification
(Hard | Soft Skills)
Agent of Organisational
& Social Innovation
Promoter of Culture,
Cooperation and
Competition
Agent of Social and Solidary
Economy
Promoter of Social
Transformation
AFFILIATIONS
PROTOCOLS
Certifications| Accreditations Dianova
ISO 9001:2008 Quality Management System at the Therapeutic Community (1st in Portugal)
EFR Family Responsible Entity – Social Economy (1st in Portugal)
CCPFC Accredited Training Entity (CFD) CCPFC – ME since 2012
Dianova | Areas of Intervention
Professional Reintegration| Flowers and Plant Nursery
Headquarters Dianova Portugal
Social Reintegration | Social Reinsertion Apartment
Tretament| Therapeutic Community of Quinta das Lapas
Training and Project Management
Psychosocial Support
Dianova Team
• Innovative? • Good
governance? • Social value?
• Good place to work?
• Creative team?
• Quality? • Effectiveness? • Partnerships?
• Good Corporate Citizen?
• Social Development? Community
Leaders Analysts
Investors and Sponsors
General Public Academia
Media
Market Prescribers Health professionals, Education, Social Potential clients Families Opinion leaders Competition
Government Legislators Regulators Politicians Central and Local Administration Project Analysts International Agencies
Organisation Board
Staff Volunteers
Suppliers Partners
Clients Shareholders
Reliable? Commitment?
Culture of Cooperation with multiple stakeholders based on strong Social Capital, Strategic Partnerships and
Community Networks
Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 E-mail: [email protected]| Website: www.dianova.pt
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