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Leveraging Innovative Technologies Compliantly February 18, 2015 Washington DC

DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

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Page 1: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Leveraging Innovative Technologies Compliantly

February 18, 2015 Washington DC

Page 2: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Disclaimer

The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organization with which the presenter is employed or affiliated.

These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners.

© 2015 DIA, Inc. All rights reserved.

Page 3: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Introductions

  Craig Hashi, Twitter   Pat MacWilliams, YouTube   Carla Brooks, AstraZeneca   Jennifer De Camara, Johnson & Johnson

© 2015 DIA, Inc. All rights reserved.

Page 4: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Mobile Use for Health Has Exploded

© 2015 DIA, Inc. All rights reserved.

10 20

28

61

75

95

15

29

45

2008 2009 2010 2011 2012 2013

Millions of Users

Mobile Health Users Tablet Health Users

Page 5: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Bigger Phones

© 2015 DIA, Inc. All rights reserved.

Page 6: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Everything is Connected

© 2015 DIA, Inc. All rights reserved. Graphic from Argodyne Heavy Industries, Argodyne.com

Page 7: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

Sensors Everywhere

© 2015 DIA, Inc. All rights reserved.

Page 8: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

New Interactions

© 2015 DIA, Inc. All rights reserved. Excerpted from https://www.youtube.com/watch?v=Hg8mjR1TCNs

Page 9: DIA Marketing Pharmaceuticals 2015 Leveraging Innovative Technologies

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