Short Version

As you age, one of biggest problems your skin faces is an imbalance of enzymes.

Enzymes are the catalysts for building healthy, youthful skin, and a proper balance

of enzymes is necessary to maintain healthy collagen and elastin levels as well as

inhibit the production of melanin and pigmentation.

However, over time your skin loses that optimal balance of enzymes, resulting

in fine lines, wrinkles, sagging skin, age spots, uneven skin tone, and dark circles

under the eyes.

Long Version

The foundation to healthy, balanced skin is found in the thousands of chemical

processes occurring every minute within our skin.

Every chemical reaction in our body, and especially in our skin, is initiated by

enzymes. Enzymes are responsible for the reactions that help build, regulate, and

repair a healthy skin matrix.

Some enzymes are responsible for the production of collagen and elastin that

support strong skin. Other enzymes break down old and damaged collagen and

elastin that your skin no longer needs. Still other enzymes help maintain normal

amounts of melanin and pigmentation in the skin.

The smoothness, firmness, and youthfulness of our skin depends on the healthy

balance of enzymes that build and recycle the skin matrix. This is the natural skin

renewal process, and it’s absolutely essential for vibrant, younger-looking skin.

But age, UV exposure, smoke, pollutants, and other environmental stressors

disrupt this balance. The result is weakened skin and the signs of aging that come

with it, including fine lines, wrinkles, sagging skin, age spots, uneven skin tone, and

dark circles under the eyes.

The Only Bioactive-Based Approach to Anti-Aging.

Defy offers a new approach to skin care that uses powerful bioactive formulas

and innovative skin care devices to target the root causes of aging skin—visibly

reversing the signs of aging and helping you look younger and more radiant

than ever.

The Defy Biotopical Age Intervention system includes three highly effective

biotopicals that are formulated to work at the cellular level to address the root

causes of aging skin. The Defy system also includes two professional-grade skin

care devices that use the latest innovations to improve the health and appearance

of your skin.

Defy Core Messaging

1

WhAT iS The prOBLem

ThAT Defy ADDreSSeS?

WhAT iS Defy?

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Defy Core Messaging

Defy biotopicals and skin care devices work together to fight the major signs of

aging. Defy is proven to help:

• Reduce the look of wrinkles and fine lines

• Diminish age spots and discoloration

• Erase the appearance of dark circles under the eyes

• Brighten dull and rough skin tone and texture

• Make sagging skin look firmer and tighter

The powerful bioactives in Defy biotopicals help restore a healthy balance

of enzymes within the skin, strengthening the underlying skin matrix and

bringing back a more youthful look.

Studies show that these bioactives inhibit enzymes, like collagenase, that

weaken skin structure and loosen skin. They inhibit the production of

tyrosinase, which is responsible for age spots and discoloration.

They also stimulate enzymes that help produce collagen and elastin, which

build and repair the skin matrix, and hyaluronic acid, which fills in the skin

structure for a firmer, smoother appearance.

Defy biotopicals are sourced naturally with the nutrients our skin needs. Defy

delivers these bioactives to the layers of skin where they can be effective—the

layers where the proteins that support healthy skin are produced.

Biotopical Age Intervention is a unique approach to anti-aging that delivers

powerful bioactives to cells within the skin to help restore the natural balance

of enzymes that is necessary to build and renew a healthy skin matrix.

Biotopical Age Intervention is a safe, natural, and effective approach to getting

firmer, smoother, more youthful-looking skin.

Defy Age erasing Serum

We formulated our Defy Age Erasing Serum to target and erase the appearance

of fine lines, deep wrinkles, and age spots with a unique blend of bioactives,

including peptides, Indian cress extract, and noni leaf. These bioactives also

even out skin tone and strengthen your skin so you can look and feel younger.

• Targets and erases the appearance of fine lines

• Visibly reduces deep wrinkles

• Evens age spots and discoloration

Defy renewing eye Treatment

Dark circles, wrinkles, and sagging skin around your eyes can make you look and

feel older and tired. That’s why we created the Defy Renewing Eye Treatment, a

biotopical eye cream with powerful bioactives like gardenia, peptides, olive leaf

extract and noni leaf to help promote healthy enzyme production and restore

the vibrancy your eyes deserve.

WhAT DOeS Defy DO?

hOW DO The Defy

BiOTOpicALS WOrk?

WhAT iS BiOTOpicAL

Age inTerVenTiOn?

WhAT Are The Defy

BiOTOpicAL prODucTS

AnD WhAT DO They DO?

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Defy Core Messaging

• Visibly diminishes wrinkles around the eyes

• Erases the appearance of dark circles

• Helps firm and lift sagging skin around the eyes

• Contours your eyes for a more radiant look

Defy face Lifting night cream

As we age, the collagen and elastin in our skin breaks down and our skin

begins to sag. Our Defy Face Lifting Night Cream was specifically formulated to

counteract sagging skin. Powerful bioactives like oligosaccharides, oat kernel

extract, and noni seed oil work overnight to create a firm appearance and

moisturize dry, weakened skin.

• Helps firm and tone sagging skin

• Enhances skin’s moisture barrier

• Improves the deep hydration level of your skin

• Restores cushion and elasticity

The Defy Microderm Treatment and Defy Ultraderm Therapy devices are

advanced, professional-grade tools that take advantage of the latest innovations

in skin care science to deliver healthy, beautiful, younger-looking skin. They

offer the same technology that dermatologists and aestheticians use to

deliver safe and highly effective skin care. They are easy to operate and deliver

immediately noticeable results—all in the comfort of your home and at a

fraction of the cost of professional treatments.

Defy microderm Treatment

The Defy Microderm Treatment device utilizes proven and safe abrasion

technology with rotating, exfoliating discs to remove dead skin cells from the

stratum corneum—the visible layer of the skin.

It also features a distinct suction technology to not only vacuum-up the dead

skin cells as it exfoliates, but stimulate blood flow to the dermis where new

skin cells are created. Weekly use of Defy Microderm Treatment exfoliates and

invigorates your skin, revealing a smoother, brighter, and healthier complexion.

• Removes dead skin cells to reveal brighter, healthier skin

• Enables the absorption of powerful bioactives into living skin cells.

• Immediately improves skin tone and texture

• Customizable to different skin types

Defy ultraderm Therapy

The Defy Ultraderm Therapy functions as a professional-grade deep cleanser,

producing ultrasonic vibrations that loosen dead skin cells, free trapped debris,

and wash away excess sebum.

The Defy Ultraderm Therapy also increases the efficacy of Defy biotopicals

through a process known as sonophoresis, in which sound waves open

WhAT Are The Defy

prOfeSSiOnAL Skin

cAre DeViceS?

4

Defy Core Messaging

temporary microchannels in the skin to allow Defy biotopicals to reach your

skin’s deeper layers, where they can have an even greater effect in the fight

against aging.

Daily use of Defy Ultraderm Therapy leaves your skin looking and feeling firmer,

cleaner, and more radiant.

• Uses ultrasonic waves to open microchannels in the skin

• Removes excess dirt, oils, and impurities from pores

• Carries restorative biotopical ingredients deep into

living tissue

We now understand the aging process and how it affects skin better than

ever before. This knowledge makes it possible for us to offer new formulas,

technologies, and treatments that deliver superior results—results that aren’t

possible using typical “cleanse and moisturize” skin care regimens.

Defy Biotopicals

Defy biotopicals offer unique bioactive blends that work at the cellular level

to address the root causes of aging skin. The bioactives in Defy biotopicals are

proven to be safe and stable. Each one is standardized to deliver an appropriate

level of activity. They are sourced naturally, and they are scientifically proven to

deliver real results.

Defy biotopicals are paraben free, vegan friendly (no animal-derived

ingredients), safe and dermatologist tested, hypoallergenic, and approved for

all skin types. You can be confident that Defy biotopicals work in harmony with

your skin’s natural processes.

Defy Skin care Devices

Defy skin care devices are professional-grade devices that use the latest in skin

care science to improve the health and appearance of your skin. These devices

deliver Defy bioactives to your skin’s deeper layers, where they more effectively

target the root causes of aging. They’re safe, non-invasive, easy to operate, and

deliver immediately noticeable and professional results.

With Defy skin care devices, getting healthier, younger looking skin has

never been more affordable. Every year, women spend millions of dollars

on dermatologists and aestheticians in search of more youthful looking

skin. But great skin doesn’t have to be expensive. The same technology that

dermatologists and aestheticians use in professional offices is now available to

you in the comfort of your own home and at a fraction of the cost.

WhAT mAkeS Defy

DifferenT frOm

OTher BrAnDS?