An E-Portfolio IntroductionHealthcare Creative/Copy

Doug Jung

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A Healthcare Creative/Copy Expert with…• Experience– RX, OTC– DTP, DTC– Medical Devices

• Wins & Launches– Lipitor, Reminyl, Olympus….

• Perspective– Client- and agency-side– Rose to agency copy creative director– Ran own ad firm 8 years– MBA in Marketing

…And a fresh creative view

2011 Global Corporate Recruitment Campaign: Sole consultant retained to help re-position, re-energize and re-write the book for this biopharma company to recruit and retain employees internationally

Community Health Outreach Privileged to help create

NY clinic’s first ad campaign to better reach the homeless and

others in need

Launches…• Blockbuster

LIPITOR DTC Print Launch Ad

• Wrote thebest-testing print ad in multi-agency pitch for launch

Top-scoring ad tested to target patients became the DTC launch ad for

LIPITOR

Managed Markets…

• Fresh Approaches for Managed Care Marketing• Diabetes Intervention Initiative for MCOs/Employers

“Loved the yin-yang heart!” – Pitch agency president

Managed Markets…

• TOPAMAX MOSAIC MIGRAINE Program for Ortho-McNeil Pharmaceutical

• Managed markets program (AV, print, newsletter articles, patient aids, sales materials)

• “Best employer program in the industry” – independent market research firm

Launches…

• REMINYL Sharing Care Program for Alzheimer’s Disease Patients & Caregivers

• Multimedia relationship marketing (AV, newsletters, collateral) for early diagnosis & long-term compliance

Campaign continued 7 years post-launch

Pitches and Wins…• OLYMPUS

Medical Systems

• Key writer in winning AOR pitch

• From corporate…

“You were great, …”

Pitches and Wins…• …to new ideas

• Insights & extras

beyond the expected

• Informed creative

“… a plus!” – Creative Director, Olympus

AOR

Pharma…• In-house McNeil/J&J• Clients include:

– Johnson & Johnson:• Corporation• Divisions

– Pfizer– Bristol-Myers

Squibb– Teva– Alcon Surgical– And others

“Extraordinarily well done” – VP, Corporate Communications,

Johnson & Johnson

Repositioning…

• Fresh Approaches for established brands• Relaunching eye-surgery device for Alcon Surgical

Solving the “expensive gray box on table” problem

Repositioning…

• Fresh Approaches for established brands• Pitch for Caduet launch in Canada

“Loved the yin-yang heart!” – Pitch agency president

Repositioning…• Fresh Relationship

Marketing Approach for established brand

• EpiPen Center for Anaphylactic Support Compliance Campaign

Expanding the market for a category king

Creative Know-How…

• “Orphan disease” drug launch for Teva branded division • Physician education campaign for early recognition and treatment

Launching the only treatment for a rare, fatal disease

Creative Know-How…

• Taking ConvaTec/BMS into Sports Med Market• Niche marketing: advertising, sales aids, collateral

Taking an established brand into a new niche

Creative Know-How…• Pfizer Cardiovascular

“Anatomy of a Storm” multisensory experience (Lipitor, Norvasc, Caduet)

• Conceived, pitched, won, & scripted AV exhibit

• Experienced by 25% of attendees at AHA annual meeting

…Follow-through

Corporate ad for exhibit company, based on Pfizer “Anatomy of a Storm” success story (see previous)

Recap…

• RX, OTC, DTP, DTC, Medical Devices

• Roll-Up-Sleeves Teamwork Style with staff, colleagues, and clients…

• and the Passion to Add Strategic & Creative Value in Healthcare Marketing

Ready for Your Team• Mid-New Jersey based

• Within easy reach of NY/NJ/Philadelphia and the world

• Contact via:– Tel: 609-529-2028– douglasrjung@gmail.com– www.linkedin.com/in/dougjung – www.tidelinehealth.com

Doug Jung