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What is “digital content?” What is content strategy? And why is this conversation important to what we’re doing here at CUMC? With these presentation, we started to answer these questions. Slide 8 and much of presentation inspired by what I learned at a great workshop at the Content Marketing Institute (http://contentmarketinginstitute.com/). Visit CUMC newsroom here: http://www.cumc.columbia.edu/news-room.
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Consistent Visual Presentation
News ReleasesFeature Stories
VideosPhotographs
E-news
ColumbiaMedicine
THE CONTENT FUNNEL
THE CONTENT FILTER
• Does it fit into our strategy?• What is best outlet(s)?• What impact will it have?• How does it build reputation?• How else can this content be used?
Event News
DIGITAL SIGNAGE WEBSITE(S)E-NEWS
SOCIAL MEDIA
DOWNTOWN PR
BROADCAST EMAIL
content
BEST OUTLET ACTIONSREPURPOSE PUBLISH
TRASH RECONFIGURE
