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From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.
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Consumer Confidence in Food Safety
Mandy Carr, Ph.D.Executive Director, Beef Safety ResearchNational Cattlemen’s Beef Association
Safety Research
Consumer Confidence
Consumer Attitudes
& Behaviors
Beef Industry Food Safety
Council (BIFSCo)
Foodservice Retail
Beef Production
Farm
Fork
What Influences Consumer Confidence?
“Back to ‘The Jungle?’” editorial 10/2/2007“Giving state agriculture departments responsibility for inspecting meat sold across state lines would be a step backward. It would introduce an element of inconsistency from state to state, erode consumer safeguards and undermine public confidence in the safety of the American food supply.”
“Bill would reduce meat inspections” 10/2/2007
“As one of the largest meat recalls in history unfolds, Congress is considering legislation that would reduce required federal inspections for meat that is produced by small companies and then shipped to another state.”
Consumers Remember Recalls
78%
22%
42%
58%
83%
17%
Yes
No
Feb-08 May-08 Jul-08
SOURCE: IPSOS – July, 2008
Consumers remember specific recalled products in the news
0%
20%
40%
60%
80%
100%
Tomatoes Beef Peppers Spinach Other
Feb-08 May-08 Jul-08
SOURCE: IPSOS – July, 2008
Consumers Remember Recalls
Consumers React to Safety News
40%
50%
60%
70%
80%
90%
Largest Ground Beef
Recall
“A” or “B” Grade for Ground Beef Safety
Large Ground Beef Recall
First U.S. BSE Case
10/07 4/08
<160° 16% 10%
160° 13% 11%
161°-170° 8% 6%
>170° 32% 27%
Not sure 32% 45%
Q: What is the safe internal temperature for ground beef?
Consumer Attitudes & Behaviors
Few Consumers Use Thermometers
Every time, 5%
Rarely, 1%
Occasionally, 4%Most times 7%
Yes - 17%No - 83%
Rate of thermometer use…
October 2007 data
Consumers Preference for Doneness
52
23
15
8
2
0 10 20 30 40 50 60
Well done
Medium well
Medium
Medium rare
Rare
Oct. 2007 data
Research (in home, focus groups) revealed consumers like safety message WITH quality message
Interest in serving a burger that provides a great eating experience AND is safe for their family and guests
Educating Consumers on Safety
• The industry, chefs and magazines are credible sources
• www.safeandsavory160.com
19921992 19941994 19961996 2002200219981998 20002000 20042004 20082008
Video of BPs
Carcass microbial mapping
Founding of BIFSCo
Steam/thermal pasteurizationAcidified sodium chlorite
Steam vacuum
Organic acid wash
Safety Research Program
20062006
Best Practice evolution and Safety Summits
19901990
Hide wash
Cattle washing
VaccineSodium chlorateOn farm ecology
NeomycinDirect fed microbials
Transportation and lairage
Beef Industry Food Safety Council
Vision– Developing industry-wide, science-based strategies to
solve food safety problems
– Address by identifying & prioritizing research from farm to table
– Develop programs to help industry segments operate in today's business environment
– Speak with one voice in seeking regulatory and legislative solutions
– Develop & implement industry information programs to assist in the transfer of technology into the market place
Best Practice DocumentsPre-HarvestSlaughterHolding Tested ProductsTenderizing/Enhancing of Whole Muscle CutsProcessing Raw Ground Beef ProductsFoodserviceRetailers Producing Raw Ground BeefBest Practices for Using Microbiological Sampling
http://www.bifsco.org/BestPractices.aspx